Deirdre O'Loughlin

Senior Lecturer - Lp

 
researcher

Biography

Deirdre O'Loughlin is a Senior Lecturer in Marketing in the Department of Management and Marketing at the Kemmy Business School in the University ofLimerick. She held a number of positions in industry before she joined academic where she lectured at Dublin City University and University College Cork before joining UL. Her research interests lie in a broad range of areas including branding, services and relationship marketing and her PhD research focused on the sector of retail financial services. Her research focus has also expanded to include e-service quality, interactivity and e-relationship issues in addition to consumer behaviour and consumption issues including the effects of austerity, credit and debt consumption, marketing and consumer responsibility, social and public policy and ethics, and pedagogical issues. She has published in a broad range of international peer reviewed journals including Social Policy and Administration, The Services Industries Journal, Journal of Marketing Management, Journal of Strategic Marketing, Journal of Consumer Marketing, Irish Marketing Review, the Australasia Journal of Marketing, Studies in Higher Education, and Innovations in Education and Training International. She has presented at many Irish, UK, European and International conferences including the Academy of Marketing, Macromarketing, European Marketing Association Conference (EMAC), Australasia New Zealand Marketing Association Conference (ANZMAC), American Marketing Association Winter Educators conference and the Advances in Consumer Research (ACR) conference, USA.

Deirdre has successfully secured a number of research grants through the UL Faculty Seed-funding initiative and Combat Poverty Agency Ireland to explore credit and debt consumption among consumers including low income groups. She also secured HEA/ UL funding to conduct collaborative research on peer observation of teaching processes and best practice. She is fully committed to teaching and learning and completed the HDip in International Teaching Programme (ITP) at the Swedish School of Economics in 2005. She has twice been nominated for the UL Centre for Teaching and Learning excellence award (2004 and 2005) and won the award for Excellence in Teaching (large groups) in 2005.  She was also shortlisted for the Shannon Region Teaching Excellence Award in 2011 and 2012.  She is a Senior Honorary Research Fellow at the University of Birmingham, UK where she is involved in several research and teaching activities. She has participated in the Erasmus Teaching Mobility Programme and completed teaching exchanges with the Athens University of Economics and Business, Greece in 2013 and 2015. She acts as reviewer for a wide range of marketing journals and conferences and is on the editorial board for the International Journal of Bank Marketing.

She has held a number of administrative roles at UL including Programme Director, BBS and BBS & Languages and has served on several university and school level committees including UL Marketing Committee, UL Academic Council, BBS Course Board (Chair) and Student Status Committee. She successfully chaired the Department of Management and Marketing Quality Review Committee in 2012 and lead the Review of the BBS in 2014-2015.  She is currently the Chair of the KBS Research Ethics Committee as well as Academic Mentor for the Department of Management and Marketing. She is a graduate member of the Marketing Institute of Ireland and actively involved with marketing practitioners and industry networks.

Research Interests

Consumer Behaviour, Social Marketing and Policy/ Ethics, Branding, Services Marketing, Relationship Marketing, Emarketing

Deirdre's research interests lie in a broad range of areas including branding, services and relationship marketing and her PhD research focused on the sector of retail financial services. Her research focus has also expanded to include e-service quality, e WOM, interactivity and e-relationship issues in addition to a range of contemporary consumer behaviour and consumption issues including the impact of austerity, credit and debt consumption, as well as marketing and consumer responsibility and social and public policy and ethics.  She is also actively involved in pedagogical research. 

She has published in a broad range of international peer reviewed journals including Social Policy and Administration, The Services Industries Journal, Journal of Marketing Management, Journal of Strategic Marketing, Journal of Consumer Marketing, Irish Marketing Review, the Australasia Journal of Marketing, Studies in Higher Education, and Innovations in Education and Training International. She has presented at many Irish, UK, European and International conferences including the Academy of Marketing, Macromarketing, European Marketing Association Conference (EMAC), Australasia New Zealand Marketing Association Conference (ANZMAC), American Marketing Association Winter Educators conference and the Advances in Consumer Research (ACR) conference, USA. She acts as reviewer for a wide range of marketing journals and conferences and is on the editorial board for the International Journal of Bank Marketing. 


Deirdre has successfully secured a number of research grants through the UL Faculty Seed-funding initiative and Combat Poverty Agency Ireland to explore credit and debt consumption among consumers including low income groups. She also secured HEA/ UL funding to conduct collaborative research on peer observation of teaching processes and best practice.
                      

Book Chapters

  Year Publication
2016 'The Case for Altruism in eWOM Motivations'
Killian, M., Fahy, J. and O'Loughlin, D. (2016) 'The Case for Altruism in eWOM Motivations' In: Making a Difference Through Marketing: A Quest for Diiverse Perspectives. Adelaide: Springer. [Details]
2013 'Live Projects: Bringing Learning to Life for Contemporary Marketing Students'
O'Loughiln, D. (2013) 'Live Projects: Bringing Learning to Life for Contemporary Marketing Students' In: Innovative Business School Teaching: Engaging the Millenium Generation. London: Routledge. [Details]
2010 'Managing Customer Relationships in Irish Retail Banking'
O'Loughlin, D. (2010) 'Managing Customer Relationships in Irish Retail Banking' In: Marketing Financial Services. London: Palgrave MacMillan. [Details]

Peer Reviewed Journals

  Year Publication
2017 'Man Thou Art Dust: Rites of Passage in Austere Times'
O'Loughlin, D, Szmigin, I., McEachern, M., Barbosa, B., Karantinou, K., Fernadez-Moya, M.E. (2017) 'Man Thou Art Dust: Rites of Passage in Austere Times'. Sociology, Vol. 51 (5):1050-1066 [DOI] [Details]
2017 'Navigating Symbolic Pollution through Symbolic Boundary Work – Shaping A Sense of Home and Family in Family Assemblages'
Kelleher, C. and O’Loughlin, D (2017) 'Navigating Symbolic Pollution through Symbolic Boundary Work – Shaping A Sense of Home and Family in Family Assemblages'. Advances In Consumer Research, 45 [Details]
2017 'European Consumers and their Persistent Resilience in the Face of Austerity'
O’Loughlin, D, Szmigin, I., McEachern, M., Karantinou, K., Barbosa, B. and Fernandez-Moya. M. E, Lamprinakos, G (2017) 'European Consumers and their Persistent Resilience in the Face of Austerity'. Advances In Consumer Research, 45 [Details]
2015 'Austere Times: Male Experiences of Liminal Vulnerability'
O’Loughlin, D.M., Szmigin, I.T., McEachern, M.G., Karantinou, K. Barbosa, B. and Fernández-Moya, M (2015) 'Austere Times: Male Experiences of Liminal Vulnerability'. Advances In Consumer Research, 43 :633-634 [Details]
2015 'The rhetoric and reality of research reputation: fur coat and no knickers'
O'Loughlin, D., MacPhail, A. & Msetfi, R. (2015) 'The rhetoric and reality of research reputation: fur coat and no knickers'. Studies In Higher Education, [DOI] [ULIR Link] [Details]
2014 'A qualitative study of Irish postgraduate students' alcohol consumption'
Hogan, G, and O'Loughlin, D (2014) 'A qualitative study of Irish postgraduate students' alcohol consumption'. Journal of Substance Use, 19 :373-377 [DOI] [Details]
2014 'Peer Observation of Teaching: Enhancing Academic Engagement for New Participants'
Carroll., C. and O'Loughlin D. (2014) 'Peer Observation of Teaching: Enhancing Academic Engagement for New Participants'. Innovations In Education And Teaching International, 41 (4):446-456 [DOI] [Details]
2010 'Capability and Responsibility in Consumer Credit Markets: Towards a Social Policy Agenda for Students and Beyond'
Szmigin, I.T. and O'Loughlin, D. (2010) 'Capability and Responsibility in Consumer Credit Markets: Towards a Social Policy Agenda for Students and Beyond'. Social Policy & Administration, 44 (5):598-619 [Details]
2009 'Exposing the Credogenic Environment: Where does Responsibility Lie?'
Szmigin, I.T. and O'Loughlin, D. (2009) 'Exposing the Credogenic Environment: Where does Responsibility Lie?'. Advances In Consumer Research, 36 :509-514 [Details]
2008 'An Observation Analysis of E-Services Quality in Online Banking'
Loonam, M. and O'Loughlin, D. (2008) 'An Observation Analysis of E-Services Quality in Online Banking'. Journal Of Financial Services Marketing, 13 (2):164-178 [Details]
2008 'The Challenge of Sustaining the Relationship Approach - Financial Supplier Perspectives'
O'Loughlin, D. and Szmigin, I.T. (2008) 'The Challenge of Sustaining the Relationship Approach - Financial Supplier Perspectives'. Australasian Marketing Journal, 15 (3):35-48 [Details]
2008 'Exploring e-service quality: A study of Irish online banking'
Loonam M., O'Loughlin D. (2008) 'Exploring e-service quality: A study of Irish online banking'. Marketing Intelligence and Planning, 26 (7):759-780 [DOI] [Details]
2007 'Emerging Perspectives On Credit And Debt Among Low Income Consumers'
O'Loughlin, D; O'Brien, R (2007) 'Emerging Perspectives On Credit And Debt Among Low Income Consumers'. IRISH BUSINESS JOURNAL, 3 (1):4-15 [Details]
2007 'Services Branding, Revealing the Rhetoric in Financial Services'
O'Loughlin, D; Szmigin, I (2007) 'Services Branding, Revealing the Rhetoric in Financial Services'. Service Industries Journal, 27 (4):435-452 [Details]
2007 'Exploring the Use of Dichotomy in Marketing: Celt versus Saxon Revisited'
O'Loughlin, D; Szmigin, I (2007) 'Exploring the Use of Dichotomy in Marketing: Celt versus Saxon Revisited'. IRISH MARKETING REVIEW, 19 (1&2):19-25 [Details]
2006 'Customer Relationship Typologies and the Nature of Loyalty in Retail Financial Services'
O'Loughlin, D; Szmigin, I (2006) 'Customer Relationship Typologies and the Nature of Loyalty in Retail Financial Services'. JOURNAL OF MARKETING MANAGEMENT, 22 (2):276-293 [Details]
2006 'Emerging Perpsectives on Customer Relationships and Loyalty in Irish Retail Financial Services, Journal of Marketing Management'
O'Loughlin, D; Szmigin, I (2006) 'Emerging Perpsectives on Customer Relationships and Loyalty in Irish Retail Financial Services, Journal of Marketing Management'. JOURNAL OF CONSUMER BEHAVIOUR, 5 (2):117-129 [Details]
2006 'Integrating Ethical Brands into our Consumption Lives'
Szmigin, I.T., Carrigan, M. and O'Loughlin, D. (2006) 'Integrating Ethical Brands into our Consumption Lives'. Journal of Brand Management, 13 (7):396-409 [Details]
2006 'i'll always be in debt: Irish and UK student behaviour in a credit led environment'
O'Loughlin D., Szmigin I. (2006) 'i'll always be in debt: Irish and UK student behaviour in a credit led environment'. Journal of Consumer Marketing, 23 (6):335-343 [DOI] [Details]
2005 'External and Internal Accountability of Financial Services Providers: Current Perspectives on Managing Expectations and Experience'
O'Loughlin, D; Szmigin, I (2005) 'External and Internal Accountability of Financial Services Providers: Current Perspectives on Managing Expectations and Experience'. JOURNAL OF STRATEGIC MARKETING, 13 (2):105-119 [Details]
2005 'Customer perspectives on the role and importance of branding in Irish retail financial services'
O'Loughlin D., Szmigin I. (2005) 'Customer perspectives on the role and importance of branding in Irish retail financial services'. International Journal of Bank Marketing, 23 (1 SPEC. ISS):8-27 [DOI] [Details]
2004 'Branding and Relationships: Customer and Supplier Perspectives'
O'Loughlin, D; Szmigin, I; Turnbull, PW (2004) 'Branding and Relationships: Customer and Supplier Perspectives'. JOURNAL OF FINANCIAL SERVICES MARKETING, 8 (3):218-230 [Details]
2004 'From Relationships to Experiences in Retail Financial Services'
O'Loughlin, D. and Szmigin, I.T. (2004) 'From Relationships to Experiences in Retail Financial Services'. International Journal Of Bank Marketing, 22 (7):522-539 [Details]
2002 'Identifying the Energy Champion: A Consumer Behaviour Approach to Understanding the Home Energy Marketing in Ireland'
Clancy, D; O'Loughlin, D (2002) 'Identifying the Energy Champion: A Consumer Behaviour Approach to Understanding the Home Energy Marketing in Ireland'. Journal Of Non-Profit And Voluntary Sector Marketing, 7 (3):258-270 [Details]
1999 'A Study of the Degree of Branding Standardisation practised by Irish Food and Drink Companies'
O'Loughlin, D (1999) 'A Study of the Degree of Branding Standardisation practised by Irish Food and Drink Companies'. IRISH MARKETING REVIEW, 12 (1):46-54 [Details]

Other Journals

  Year Publication
2004 'Banking on Better Relationships'
O'Loughlin, D (2004) 'Banking on Better Relationships' Marketing Institute of Ireland Quarterly, 1 (March) :5-8. [Details]

Conference Publications

  Year Publication
2018 15th International Research in Services Management Conference
Kelleher, C. and O’Loughlin, D. (2018) Blood is Thicker than Water: Family Value Co-Creation in Healthcare Ecosystems 15th International Research in Services Management Conference , 10-JUN-18 - 13-JUN-18 [Details]
2017 Shannon Consortium Centre for Teaching and Learning Symposium
O’Loughlin, D. (2017) “Developing Marketing Skills and Societal Engagement: A Live Project Approach” Shannon Consortium Centre for Teaching and Learning Symposium University of Limerick, , 30-MAY-17 - 30-MAY-17 [Details]
2017 Recent Advances in Retailing and Consumer Science Conference
Killian, Michelle, Fahy, J. and O’Loughlin, D., Kunz, W. (2017) “The Impact of Altruism on Electronic Word of Mouth (eWOM)” Recent Advances in Retailing and Consumer Science Conference Vancouver, , 26-JUN-17 - 29-SEP-17 [Details]
2017 13th European Sociological Association Conference
Kelleher, C., O' Loughlin, D. and Bantry White, E (2017) Whither Next? Family Carers’ Experiences of Role and Identity Transition on Cessation of the Caring Role 13th European Sociological Association Conference , 29-AUG-17 - 01-SEP-17 [Details]
2016 Frontiers in Service
Killian, Michelle, John Fahy, Deirdre O’Loughlin and Werner Kunz (2016) Re-conceptualisation of altruism in the context of online sharing activities Frontiers in Service Norway, , 23-JUN-16 - 26-JUN-16 [Details]
2015 Advances in Consumer Research
O'Loughlin, D., McEachern, M., Szmigin, I., Karantinuou K., Barbosa, B., Fernandez, E. (2015) 'Austere Times: Male Experiences of Liminal Vulnerability' . In: Editors. Kristin Diehl and Carolyn Yoon, Duluth, MN eds. Advances in Consumer Research New Orleans, , 01-OCT-15 - 04-APR-15 [Details]
2015 Academy of Marketing
Loonam, M., Szmigin, I and O'Loughlin, D. (2015) An Indepth Study of the Participant Involvment Journey in Online Brand Communities Academy of Marketing [Details]
2015 Academy of Marketing
Hogan, G., Lichrou, M. and O'Loughlin, D (2015) Exploring the lived experience of sobriety within a culture of excessive alcohol consumption Academy of Marketing [Details]
2015 Academy of Marketing
O'Loughlin, D., McEachern, M., Szmigin, I., Karantinuou K., Barbosa, B., Fernandez, E., (2015) Liminality in Recessionary Times - A Male View Academy of Marketing [Details]
2014 Macromarketing
O'Loughlin, D., Barbosa, B., Fernandez, E., Karantinuou K., McEachern, M., Szmigin, I. (2014) A Cross Cultural Comparison of Austerity Practices Around the Home Macromarketing London, , 02-JUL-14 - 05-JUL-14 , pp.941-943 [Details]
2014 Educational Innovation in Business and Economics Conference (EDiNEB)
O'Loughlin, D (2014) Live Projects: Enhancing Marketing and Civic Learning Educational Innovation in Business and Economics Conference (EDiNEB) , 04-JUN-14 - 06-JUN-14 , pp.138-140 [Details]
2014 International Co-Operative Alliance Research Conference
Byrne, N., McCarthy, O., O'Loughlin, D. and Ward, M. (2014) Exploring Co-Creation Orientations and Behaviours: A Co-Operative Perspective International Co-Operative Alliance Research Conference Croatia, , 25-JUN-14 - 28-JUN-14 [Details]
2013 European Marketing Academy Conference
Hogan, G., Lichrou, M. and O'Loughlin, D. (2013) An Indepth Exploration of Social Identity Among Young People Within the Context of Alcohol Consumption European Marketing Academy Conference [Details]
2012 Academy of Marketing Science World Marketing Congress
Hogan, G., Lichrou, M. and O'Loughlin, D. (2012) An Investigation of Young Consumers' Alcohol Consumption: An Irish Perpsective Academy of Marketing Science World Marketing Congress [Details]
2012 Academy of Marketing conference
Loonam, M., O'Loughlin, D. and Szmigin, I.T. (2012) An Exploration of Participant Behaviour in Online Communities Academy of Marketing conference [Details]
2012 Academy of Marketing Science World Marketing Congress
O'Loughlin, D and Hogan, G. (2012) Raising Awareness of Responsible Drinking Among Students: A Live Campaign Approach Academy of Marketing Science World Marketing Congress [Details]
2011 World Social Marketing conference
O'Loughiln, D., Szmigin, I.T. and Frawley, T. (2011) (2011) Parental Socialisation and Student Financial Capability World Social Marketing conference [Details]
2011 NAIRTL National Academy Annual Conference on Higher Education
O'Loughiln, D. (2011) Engaging Students in Effective Learning and Social Responsibility through Live Projects NAIRTL National Academy Annual Conference on Higher Education [Details]
2011 Society for Marketing Advances
O'Loughlin, D. and Szmigin, I.T. (2011) Parental Socialisation and Financial Capability Society for Marketing Advances [Details]
2010 West Midlands Doctoral Colloquium, UK
Loonan, M., Szmigin, I.T. and O'Loughlin, D. (2010) An Exploration of Online Brand Community Identification West Midlands Doctoral Colloquium, UK [Details]
2010 2nd Social Marketing Conference NUIG
O'Loughlin, D. and Szmigin, I.T. (2010) Investigating the Role of Parental Socialisation In Student Financial Capability: Insights from Ireland and the UK 2nd Social Marketing Conference NUIG [Details]
2009 European Marketing Academy Conference
Loonam, M and O'Loughiln, D. (2009) Exploring the Online Experience Cycle: A Study of Online Banking European Marketing Academy Conference [Details]
2008 European Marketing Association Conference
O'Loughlin, D. and Szmigin, I.T. (2008) Consumer Protection and Responsibility in the Credogenic Environment European Marketing Association Conference [Details]
2008 Irish Academy of Management
Carroll, C. and O'Loughlin, D. (2008) Peer Observation of Teaching - Developing a Best Practice Framework for Irish Management Education Irish Academy of Management [Details]
2008 Irish Academy of Management
O'Leary, E. and O'Loughlin, D. (2008) A Study of the Features used by Travel Websites to Encourage Interactivity Irish Academy of Management [Details]
2008 Advances in Consumer Research (ACR)
Szmigin, I.T. and O'Loughlin, D. (2008) Exposing the Credogenic Environment: Where does Responsibility? Advances in Consumer Research (ACR) [Details]
2007 Academy of Marketing
O'Loughlin, D. and O'Brien, R. (2007) Emerging Perspectives on Credit Consumption and Debt Accumulation Among Low Income Consumers Academy of Marketing [Details]
2007 2nd Annual Limerick Institute of Technology Research Seminar
O'Brien, R. and O'Loughiln, D. (2007) An Analysis of Credit Consumption and Debt Accumulation among Low Income Consumers 2nd Annual Limerick Institute of Technology Research Seminar [Details]
2007 Kemmy Business School Research Conference
O'Loughlin, D. and O'Brien, R. (2007) Credit Consumption and Debt Accumulation - Emerging Perspectives among Low-Income Consumers Kemmy Business School Research Conference [Details]
2007 EFER/G Forum Annual Conference
Carroll, C. and O'Loughlin, D. (2007) Collaborative Peer Observation in Irish Academia - A Way Forward EFER/G Forum Annual Conference [Details]
2007 European Marketing Association Conference
Szmigin, I.T. and O'Loughlin, D. (2007) Where Marketing Matters: Theorising Its Role in the Consumption Environment European Marketing Association Conference [Details]
2006 Consumer Research Academy Workshop Series (CRAWS)
O'Loughlin, D. and Szmigin, I.T. (2006) I'll Always be in Debt: Irish and UK Student Behaviour in a Credit Led Environment Consumer Research Academy Workshop Series (CRAWS) [Details]
2006 European Marketing Academy Conference
Loonam, M. and O'Loughlin, D. (2006) Financial E-Service Quality: A Study of Online Banking European Marketing Academy Conference [Details]
2006 Irish Academy of Management
O'Loughlin, D. and O'Brien, R. (2006) Low Income Debt and Credit Consumption: Consumer Perspectives Irish Academy of Management [Details]
2006 American Marketing Winter Educators' Conference
O'Loughiln, D. and Szmigin, I.T. (2006) Services Branding: Revealing the Rhetoric in Retail Banking American Marketing Winter Educators' Conference [Details]
2005 1st International Brand Colloquium
Szmigin, I.T., Carrigan, M. and O'Loughlin, D. (2005) Integrating Ethical Brands into our Consumption Lives 1st International Brand Colloquium [Details]
2004 Customer Research Academy Workshop (CRAWS)
O'Loughlin, D. and Szmigin, I.T. (2004) Emerging Perspectives on Customer Relationships and the Nature of Loyalty in Irish Financial Services Customer Research Academy Workshop (CRAWS) [Details]
2004 European Marketing Association Conference
O'Loughlin, D. and Szmigin, I.T. (2004) Financial Services Values: The Role of Process and Outcome Factors European Marketing Association Conference [Details]
2004 Irish Academy of Management
Loonan, M. and O'Loughiln, D. (2004) Exploring the Effects of Online Service Encounters on Perceived Service Quality: A Study of Irish Financial Services Irish Academy of Management [Details]
2004 International Colloquium in Relationship Marketing, Hamillton, NZ
O'Loughlin, D and Szmigin, I.T. (2004) The Challenge of Sustaining the Relationship Approach: Financial Supplier Perspectives International Colloquium in Relationship Marketing, Hamillton, NZ [Details]
2004 ANZMAC, Wellington, NZ
O'Loughlin, D. and Szmigin, I.T. (2004) An Analysis of the Internal and External Accountabiltiy of Financial Services Suppliers ANZMAC, Wellington, NZ [Details]
2003 International Colloquium in Relationship Marketing
O'Loughlin, D. and Szmigin, I.T. (2003) Customer Relationship Typologies and the Nature of Loyalty in Financial Services International Colloquium in Relationship Marketing [Details]
2003 Academy of Marketing conference
O'Loughlin, D. , Szmigin, I.T. and Turnbull, P.W. (2003) Consumer and Supplier Perspectives on Relationships in Financial Services Academy of Marketing conference [Details]
2003 Irish Academy of Management
Quain, G. and O'Loughlin, D. (2003) An Analysis of Colour in Packaging as an Effective Tool Irish Academy of Management [Details]
2002 Academy of Marketing
O'Loughiln, D (2002) Emerging Perspectives on Branding and Relationships in Financial Services Academy of Marketing [Details]
2002 Academy of Marketing Services Worksho[
O'Loughlin, D., Szmigin, I.T. and Turnbull, P.W. (2002) Consumer and Supplier Perspectives of Relationships in Financial Services: A Gap Analysis Academy of Marketing Services Worksho[ [Details]
2001 EIASM 1st International Workshop on Management and Innovation of Services
O'Loughlin, D. (2001) A Consumer Brand Relationship Perspective of Service Brand Equity EIASM 1st International Workshop on Management and Innovation of Services [Details]
2001 European Marketing Association Academy
O'Loughlin. D. (2001) Towards a New Perspective on Service Brand Equity European Marketing Association Academy [Details]
2001 European Marketing Academy Conference
Clancy, D. and O'Loughlin, D. (2001) A Consumer Behaviour Approach to Profiling the Home Energy Conservation Market in Ireland European Marketing Academy Conference [Details]
2001 Academy of Marketing
O'Loughiln, D. (2001) Consumer Brand Relationships as Determinants of Equity in Financial Services Academy of Marketing [Details]
2000 European Marketing Association Conference Doctoral Colloquium
O'Loughlin, D (2000) The Influence of Brand Equity and Brand Image on the Development of Consumer Brand Relationships European Marketing Association Conference Doctoral Colloquium [Details]
2000 Academy of Marketing Doctoral Colloquium
O'Loughlin, D. (2000) Effective Brand Image Management - The Key to Successful Brand Consumer Relationships Academy of Marketing Doctoral Colloquium [Details]

Published Reports

  Year Publication
2006 An Exploratory Study Into Credit Consumption and Debt Accumulation Among Low Income Consumers.
O'Loughiln, D. (2006) An Exploratory Study Into Credit Consumption and Debt Accumulation Among Low Income Consumers. Combat Poverty, Dublin. [Details]

Book Review

  Year Publication
2005 A Review of Managing Marketing in the 21st Century - Unpublished book review for John Wiley Publishers.
O'Loughlin, D (2005) A Review of Managing Marketing in the 21st Century - Unpublished book review for John Wiley Publishers. Book Review [Details]
2001 Review of the Masterbrand Mandate, The Marketing Review, Vol. 1, pp. 401-403.
O'Loughlin, D. (2001) Review of the Masterbrand Mandate, The Marketing Review, Vol. 1, pp. 401-403. Book Review [Details]
2001 A Review of International Marketing: An Asian Pacific Perspective - Unpublished academic book review for Prentice Hall.
O'Loughlin, D (2001) A Review of International Marketing: An Asian Pacific Perspective - Unpublished academic book review for Prentice Hall. Book Review [Details]

Invited Lectures

  Year Publication
2017 Fostering a Culture of Critical Reflection in Small Group Teaching - Conversations in the Consortium 5 Minute Teaching Tips Series 2017-2018.
O'Loughlin, D (2017) Fostering a Culture of Critical Reflection in Small Group Teaching - Conversations in the Consortium 5 Minute Teaching Tips Series 2017-2018. Limerick Institute of Technology: Invited Lectures [Details]
2015 Contemporary Relationship and Loyalty Issues in Services - Athens University of Economics and Business.
Deirdre O'Loughlin (2015) Contemporary Relationship and Loyalty Issues in Services - Athens University of Economics and Business. Invited Lectures [Details]
2015 An Exploration of the Nature of Ireland as Tourism Brand Destination - Athens University of Economics and Business.
O'Loughlin, D (2015) An Exploration of the Nature of Ireland as Tourism Brand Destination - Athens University of Economics and Business. Invited Lectures [Details]
2013 Tourism Brand Destination Images: Ireland as a Case Study - Athens University of Economics and Business, Greece.
O'Loughlin, D. (2013) Tourism Brand Destination Images: Ireland as a Case Study - Athens University of Economics and Business, Greece. Invited Lectures [Details]
2013 The Importance of Relationships in Services: An Irish Retail Banking Perspective - Athens University of Economics and Business, Greece.
O'Loughlin, D. (2013) The Importance of Relationships in Services: An Irish Retail Banking Perspective - Athens University of Economics and Business, Greece. Invited Lectures [Details]
2011 Evolving Customer Relationships in Banking - Invited Lecture to Limerick Insitute of Technology MSc in Marketing students.
O'Loughlin, D. (2011) Evolving Customer Relationships in Banking - Invited Lecture to Limerick Insitute of Technology MSc in Marketing students. Invited Lectures [Details]
2007 An Exploratory Study of Credit Consumption and Debt Among Low Income Groups: Emerging Consumer Perspectives - Presentation at Issues in Financial Exclusion and Over-Indebtedness in Ireland, Current and Recent Research, UCC.
O'Loughlin, D (2007) An Exploratory Study of Credit Consumption and Debt Among Low Income Groups: Emerging Consumer Perspectives - Presentation at Issues in Financial Exclusion and Over-Indebtedness in Ireland, Current and Recent Research, UCC. Invited Lectures [Details]
2004 Internal and External Accountability of Irish Financial Services Suppliers -Invited to give a research presentation at Michael Smurfit Graduate School of Business, UCD.
O'Loughlin, D (2004) Internal and External Accountability of Irish Financial Services Suppliers -Invited to give a research presentation at Michael Smurfit Graduate School of Business, UCD. Invited Lectures [Details]

Invited Seminars

  Year Publication
2015 Live Projects as an Experiential Learning and Assessment Tool - Conversations in the Consortium Series 2014-2015.
O'Loughlin, D (2015) Live Projects as an Experiential Learning and Assessment Tool - Conversations in the Consortium Series 2014-2015. Invited Seminars [Details]
2012 Publishing from your PhD -Seminar to Kemmy Business School PhD Research Seminar Series.
O'Loughlin, D. (2012) Publishing from your PhD -Seminar to Kemmy Business School PhD Research Seminar Series. Invited Seminars [Details]
2012 Maximising Return on Investment from your PhD -Invited seminar to Birminghan Business School PhD Research Seminar Series.
O'Loughlin, D. (2012) Maximising Return on Investment from your PhD -Invited seminar to Birminghan Business School PhD Research Seminar Series. Invited Seminars [Details]
2011 Bringing Learning to Life: Live Projects as a Pedagogical Tool - Seminar to UL Centre for Teaching and Learning Conversations in the Consortium Series.
O'Loughlin, D. (2011) Bringing Learning to Life: Live Projects as a Pedagogical Tool - Seminar to UL Centre for Teaching and Learning Conversations in the Consortium Series. Invited Seminars [Details]
2010 Live Projects as Assessment Tools - Seminar to Department of Management and Marketing Teaching and Learning Forum.
O'Loughlin, D (2010) Live Projects as Assessment Tools - Seminar to Department of Management and Marketing Teaching and Learning Forum. Invited Seminars [Details]
2010 Maximising the Publication Output from your PhD - Seminar to Kemmy Business School PhD Research Seminar Series.
O'Loughlin, D. (2010) Maximising the Publication Output from your PhD - Seminar to Kemmy Business School PhD Research Seminar Series. Invited Seminars [Details]
2009 PhD and Publishing - A Successful Research Strategy - Inivited seminar to Birmingham Business School, PhD Research Seminar Series.
O'Loughlin, D. (2009) PhD and Publishing - A Successful Research Strategy - Inivited seminar to Birmingham Business School, PhD Research Seminar Series. Invited Seminars [Details]
2009 Maximising your ROI: Publishing from your Thesis- Seminar to Kemmy Business School Postgraduate Lecture Series in Research Methods.
O'Loughlin, D. (2009) Maximising your ROI: Publishing from your Thesis- Seminar to Kemmy Business School Postgraduate Lecture Series in Research Methods. Invited Seminars [Details]
2009 Active Learning in the Classroom, Use of Integrative Techniques for Medium Sized Classes - Seminar as part of UL Centre for Teaching and Learning Teaching on the Go series.
O'Loughlin, D. (2009) Active Learning in the Classroom, Use of Integrative Techniques for Medium Sized Classes - Seminar as part of UL Centre for Teaching and Learning Teaching on the Go series. Invited Seminars [Details]
2008 Publishing from your PhD - Invited to seminar to Kemmy Business School PhD Research Seminar Series.
O'Loughlin, D. (2008) Publishing from your PhD - Invited to seminar to Kemmy Business School PhD Research Seminar Series. Invited Seminars [Details]
2008 PhD and Publishing: A Successful Research Strategy - Seminar to PhD students at Birmingham Business School, University of Birmingham.
O'Loughlin, D. (2008) PhD and Publishing: A Successful Research Strategy - Seminar to PhD students at Birmingham Business School, University of Birmingham. Invited Seminars [Details]
2007 Investigating the Credit Consumption Environment, Views from the UK and Ireland - Birmingham Business School Research Seminar Series, University of Birmingham.
O'Loughlin, D; Szmigin, I (2007) Investigating the Credit Consumption Environment, Views from the UK and Ireland - Birmingham Business School Research Seminar Series, University of Birmingham. Invited Seminars [Details]
2007 Collaborative Peer Observation in Irish Academia - Seminar to Limerick Institute of Technology, 2007 Staff Apprenticeship Workshop, 20th September, 2007.
Carroll, C; O'Loughlin, D (2007) Collaborative Peer Observation in Irish Academia - Seminar to Limerick Institute of Technology, 2007 Staff Apprenticeship Workshop, 20th September, 2007. Invited Seminars [Details]
2006 From Riches to Debt, My Research Journey - Keynote presentation and discussant to faculty and PhD students,Hanken, Swedish School of Economics, Research Seminar Series.
O'Loughlin, D (2006) From Riches to Debt, My Research Journey - Keynote presentation and discussant to faculty and PhD students,Hanken, Swedish School of Economics, Research Seminar Series. Invited Seminars [Details]
2006 Branding-based Challenges: A Financial Services Perspective - Keynote presentation to Marketing students, Hanken, Swedish School of Economics, Research Seminar Series.
O'Loughlin, D (2006) Branding-based Challenges: A Financial Services Perspective - Keynote presentation to Marketing students, Hanken, Swedish School of Economics, Research Seminar Series. Invited Seminars [Details]
2005 Preparing a Teaching Portfolio - Invited to present to the University of Limerick Centre for Teaching and Learning Induction of New Faculty Workshop.
O'Loughlin, D (2005) Preparing a Teaching Portfolio - Invited to present to the University of Limerick Centre for Teaching and Learning Induction of New Faculty Workshop. Invited Seminars [Details]
2005 An Introduction on the use NVivo as a Qualitative Research Analysis Tool - Invited to give a presentation as part of the UL Spring Lecture Series to research MBS and PhD students.
O'Loughlin, D (2005) An Introduction on the use NVivo as a Qualitative Research Analysis Tool - Invited to give a presentation as part of the UL Spring Lecture Series to research MBS and PhD students. Invited Seminars [Details]
2005 Active Learning - An Interactive Approach to Student Learning - Invited to present on Department of Management and Marketing Quality Review Off-Campus Seminar.
O'Loughlin, D (2005) Active Learning - An Interactive Approach to Student Learning - Invited to present on Department of Management and Marketing Quality Review Off-Campus Seminar. Invited Seminars [Details]
2004 An Analysis of Customer Relationship Typologies and the Nature of Loyalty in Irish Retail Financial Services - Invited to present on DCU Business School Research Seminar Series -.
O'Loughlin, D (2004) An Analysis of Customer Relationship Typologies and the Nature of Loyalty in Irish Retail Financial Services - Invited to present on DCU Business School Research Seminar Series -. Invited Seminars [Details]
2004 An Introduction on the use NVivo as a Qualitative Research Analysis Tool - Invited to present on University of Limerick Centre for Teaching and Learning Induction of New Faculty Workshop.
O'Loughlin, D (2004) An Introduction on the use NVivo as a Qualitative Research Analysis Tool - Invited to present on University of Limerick Centre for Teaching and Learning Induction of New Faculty Workshop. Invited Seminars [Details]
2004 Customer Relationships and Applicability of Relationship Marketing in Retail Financial Services - Invited to present on Manchester School of Management, UMIST, CRA Research Seminar Series.
O'Loughlin, D (2004) Customer Relationships and Applicability of Relationship Marketing in Retail Financial Services - Invited to present on Manchester School of Management, UMIST, CRA Research Seminar Series. Invited Seminars [Details]
2002 Economic and Socio-Cultural Perspectives- The EU and Beyond - Invitied to present at Marketing Institute of Ireland Seminar.
O'Loughlin, D (2002) Economic and Socio-Cultural Perspectives- The EU and Beyond - Invitied to present at Marketing Institute of Ireland Seminar. Invited Seminars [Details]
2000 The Role of Consumer Brand Relationships in the Creation of Brand Equity in Financial Services -Invited to present at Department of Management and Marketing Research Seminar Series.
O'Loughlin, D (2000) The Role of Consumer Brand Relationships in the Creation of Brand Equity in Financial Services -Invited to present at Department of Management and Marketing Research Seminar Series. Invited Seminars [Details]

Honours and Awards

  Year Title Awarding Body
2012 Shortlisted for Shannon Consortium Regional Teaching Award Shannon Consortium - UL, MIC and LIT
2011 Shortlisted for Shannon Consortium Regional Teaching Award Shannon Consortium - UL, MIC and Limerick Institute of Technology
2005 Teaching Excellence Award

Professional Associations

  Association Function From / To
Marketing Institute of Ireland MII Graduate Member 01-SEP-97 /
Association for Consumer Research (ACR) Member /
EIASM - EMAC Member /

Committees

  Committee Function From / To
BBS Course Board Chair (2007-2009) Member 2004-2007 2004 / 2009
EQUIS Committee * 2005 / 2006
Research Committee * 2004 / 2004
EPAS Committee 2008 / 2009
UL Marketing Committee 2007 / 2009
UL Academic Council 2008 / 2009
Department of Management and Marketing Quality Review Committee Chair 2011 / 2012

Education

  Year Institution Qualification Subject
2003 University of Birmingham Ph.D.
1995 University College Dublin MBS International Marketing
1994 Dublin City University BA International Marketing and Languages

Languages

  Language Reading Writing Speaking
French Fluent Fluent Fluent
German Fluent Fluent Fluent

Teaching Interests

Deirdre is fully committed to teaching and learning and completed the HDip in International Teaching Programme (ITP) at the Swedish School of Economics in 2005. She has twice been nominated for the UL Centre for Teaching and Learning excellence award (2004 and 2005) and won the award for Excellence in Teaching (large groups) in 2005. She was also shortlisted for the Shannon Region Teaching Excellence Award in 2011 and 2012. She is a Senior Honorary Research Fellow at the University of Birmingham, UK where she is involved in several research and teaching activities. She has participated in the Erasmus Teaching Mobility Programme and completed teaching exchanges with the Athens University of Economics and Business, Greece in 2013 and 2015.

Modules:

Marketing and Society and Ethics    (MSc in Marketing Consumption and Society)                 
 
Tourism Services Marketing (MA in International Tourism)

International Marketing (MSc in International Management and Global Business)

Branding  (Bachelor of Business Studies, BA in International Business, BA in Applied Languages)                      
 
 

Modules Taught

  Term (ID)) Title Link Subject
BBS Bachelor of Business Studies Branding
MSc in Marketing Consumption and Society Marketing and Society
MA in International Tourism Tourism Services Marketing
MSc International Management and Global Business International Marketing