Deirdre O'Loughlin


Contact Details

Professor of Marketing
Department of Management and Marketing
Kemmy Business School
University of Limerick
Limerick, Ireland
T: +353 61 213375
E: deirdre.oloughin@ul.ie
https://orcid.org/0000-0002-4287-8087
Professor of Marketing
Department of Management and Marketing
University of Limerick
T: +353 61 213375
E: deirdre.oloughlin@ul.ie
Professor of Marketing
 
researcher

Biography

Professor Deirdre O'Loughlin, BA, MBS, PhD, MII Grad is Professor of Marketing at the Kemmy Business School in the University of Limerick. She held a number of positions in industry before she joined academic where she lectured at Dublin City University and University College Cork before joining UL. She has over 25 years experience in academia as a researcher and educator.

She held the position of Assistant Dean Research in the KBS (2019-2022) where she was responsible for leading the research strategy of the school. She was also Chair of the KBS Research Committee and served on several university committees including Academic Council and Graduate Research Working Group. She was strategic lead for Research on the recent EQUIS accreditation application by the KBS, securing 3 years accreditation in December 2021.

She has held a number of other administrative roles at UL including Programme Director, BBS and BBS & Languages and has served on several university and school level committees including UL Marketing Committee, UL Academic Council, BBS Course Board (Chair) and Student Status Committee. She successfully chaired the Department of Management and Marketing Quality Review Committee in 2012 and led the Review of the BBS in 2014-2015.  She was member and subsequently Chair of the KBS Research Ethics Committee from 2017-2019.  She was also Academic Mentor for the Department of Management and Marketing 2018-2020.

She is a graduate member of the Marketing Institute of Ireland (MII Grad.) and actively involved with marketing practitioners and industry networks.  She is a member of the Board of Directors of the Cliffs of Moher Visitor Experience.  




Research Interests

Deirdre's research critically explores the intersection between marketing, consumption, vulnerability and social/public policy within a number of key contexts including debt and austerity research, family caring, and co-creation in health and financial services. Her research has high impact in a number of key domains specifically in exposing the effects of austerity, credit and debt consumption, highlighting marketing and consumer responsibility, and identifying the social and public policy implications. key research are reflected by the following:
  • Credit and Debt Consumption.
  • Financial Insecurity and Consumer Responses to Austerity and other Crises.  
  • Service Research and Financial Services. 
  • Value co creation in Health Services including Family Caring.
  • Sustainability, Social Marketing and Policy, CSR and Ethics.
  • Branding and Digital Marketing.
  • Relationship Marketing.
She has published in a broad range of highly ranked international peer reviewed journals including Journal of Service Research, Journal of Business Research, European Journal of Marketing, Sociology, Social Policy and Administration, The Services Industries Journal, Journal of Marketing Management, Journal of Strategic Marketing, Journal of Consumer Marketing, Irish Marketing Review, the Australasia Journal of Marketing, Studies in Higher Education, and Innovations in Education and Training International. She has also co-edited a Routedge book on Researching Poverty and Austerity (2024).

She has presented at many Irish, UK, European and International conferences including the Academy of Marketing, Macromarketing, European Marketing Association Conference (EMAC), Australasia New Zealand Marketing Association Conference (ANZMAC), American Marketing Association Winter Educators conference and the Advances in Consumer Research (ACR) conference, USA.

Deirdre has successfully secured several research grants through the UL/University of Massachusetts funding programme, Combat Poverty Agency Ireland and university seed-funding initiatives. She also secured HEA/ UL funding to conduct collaborative research on peer observation of teaching processes and best practice. 
She acts as reviewer for a wide range of marketing journals and conferences and is the Associate Editor of the International Journal of Bank Marketing.


                      

Book Chapters

  Year Publication
2024 'Poverty and Austerity: A Succinct Summary and Conclusions'
O'Loughlin, D, McEachern, M.G. and Moraes, C. (2024) 'Poverty and Austerity: A Succinct Summary and Conclusions' In: Research Poverty and Austerity: Theoretical, Methodological and Policy Applications. UK: Routledge. [DOI] [Details]
2024 'Poverty and Austerity: An Introduction'
Moraes, C., McEachern, M. and O'Loughlin, D. (2024) 'Poverty and Austerity: An Introduction' In: Research Poverty and Austerity: Theoretical, Methodological and Policy Applications. UK: Routledge. [DOI] [Details]
2024 'Theorising Resilience in Times of Austerity'
O'Loughlin, D.M., McEachern, M., Szmigin, I. T., Karantinou, K., Barbosa, B., Lamprinakos, G. and Fernández-Moya, M.E. (2024) 'Theorising Resilience in Times of Austerity' In: Researching Poverty and Austerity: Theoretical Approaches, Methodologies and Policy Applications. London: Routledge. [DOI] [Details]
2023 'The Influential Role of Austerity in Normalising Sustainable Consumption'
O'Loughlin, McEachern, M., Szmigin, I.T., Karantinou, K., Lamprinakos, G. and Fernández-Moya, M.E. (2023) 'The Influential Role of Austerity in Normalising Sustainable Consumption' In: Research Handbook on Ethical Consumption: Contemporary Research in Responsible and Sustainable Consumer Behaviour. London: Edward Elgar Publishing. [DOI] [Details]
2016 'The Case for Altruism in eWOM Motivations'
Killian, M., Fahy, J. and O'Loughlin, D. (2016) 'The Case for Altruism in eWOM Motivations' In: Making a Difference Through Marketing: A Quest for Diiverse Perspectives. Adelaide: Springer. [Details]
2013 'Live Projects: Bringing Learning to Life for Contemporary Marketing Students'
O'Loughiln, D. (2013) 'Live Projects: Bringing Learning to Life for Contemporary Marketing Students' In: Innovative Business School Teaching: Engaging the Millenium Generation. London: Routledge. [Details]
2010 'Managing Customer Relationships in Irish Retail Banking'
O'Loughlin, D. (2010) 'Managing Customer Relationships in Irish Retail Banking' In: Marketing Financial Services. London: Palgrave MacMillan. [Details]

Edited Books

  Year Publication
2024 Researching Poverty and Austerity: Theoretical Approaches, Methodologies and Policy Applications
Moraes. C, McEachern, M. and O'Loughlin, D (Ed.). (2024) Researching Poverty and Austerity: Theoretical Approaches, Methodologies and Policy Applications London: Routledge. [DOI] [Details]

Peer Reviewed Journals

  Year Publication
2023 'It Never Ends: Vulnerable Consumers¿ Experiences of Persistent Liminality and Resource (Mis)Integration'
O'Loughlin D.; Gummerus J.; Kelleher C. (2023) 'It Never Ends: Vulnerable Consumers¿ Experiences of Persistent Liminality and Resource (Mis)Integration'. Journal of Service Research, [DOI] [Details]
2023 'An exploration of the relationship between member openness and perceived organisational openness at a particular point in the co-operative lifecycle'
Byrne N.;McCarthy O.;O'Loughlin D. (2023) 'An exploration of the relationship between member openness and perceived organisational openness at a particular point in the co-operative lifecycle'. Journal Of Co-Operative Organization And Management, 11 (2) [DOI] [Details]
2021 'Shifting Sands: Actor Role and Identity Reconfigurations in Service Systems'
Gummerus, J., O'Loughlin, D., Kelleher, C. and Penalosa, L. (2021) 'Shifting Sands: Actor Role and Identity Reconfigurations in Service Systems'. Journal Of Business Research, 137 (Online):162-169 [DOI] [Details]
2020 'Keep Calm and Carry On: European Consumers and the Development of Persistent Resilience in the Face of Austerity'
Szmigin, I.T., O'Loughlin, D. M., McEachern, M., Karantinou, K., Barbosa, B., Lamprinakos, G. and Fernández-Moya, E.M. (2020) 'Keep Calm and Carry On: European Consumers and the Development of Persistent Resilience in the Face of Austerity'. European Journal Of Marketing, 54 (8):1883-1907 [DOI] [ULIR Link] [Details]
2020 'Shifting Arrays of a Kaleidoscope: The Orchestration of Relational Value Cocreation in Service Systems'
Kelleher C.;O'Loughlin D.;Gummerus J.;Peñaloza L. (2020) 'Shifting Arrays of a Kaleidoscope: The Orchestration of Relational Value Cocreation in Service Systems'. Journal of Service Research, 23 (2):211-228 [DOI] [Details]
2017 'Navigating Symbolic Pollution through Symbolic Boundary Work – Shaping A Sense of Home and Family in Family Assemblages'
Kelleher, C. and O’Loughlin, D (2017) 'Navigating Symbolic Pollution through Symbolic Boundary Work – Shaping A Sense of Home and Family in Family Assemblages'. Advances In Consumer Research, 45 [Details]
2017 'Man Thou Art Dust: Rites of Passage in Austere Times'
O'Loughlin, D, Szmigin, I., McEachern, M., Barbosa, B., Karantinou, K., Fernadez-Moya, M.E. (2017) 'Man Thou Art Dust: Rites of Passage in Austere Times'. Sociology, Vol. 51 (5):1050-1066 [DOI] [ULIR Link] [Details]
2017 'European Consumers and their Persistent Resilience in the Face of Austerity'
O’Loughlin, D, Szmigin, I., McEachern, M., Karantinou, K., Barbosa, B. and Fernandez-Moya. M. E, Lamprinakos, G (2017) 'European Consumers and their Persistent Resilience in the Face of Austerity'. Advances In Consumer Research, 45 [Details]
2015 'Austere Times: Male Experiences of Liminal Vulnerability'
O’Loughlin, D.M., Szmigin, I.T., McEachern, M.G., Karantinou, K. Barbosa, B. and Fernández-Moya, M (2015) 'Austere Times: Male Experiences of Liminal Vulnerability'. Advances In Consumer Research, 43 :633-634 [Details]
2015 'The Rhetoric and Reality of Research Reputation: Fur Coat and No Knickers'
O'Loughlin, D., MacPhail, A. & Msetfi, R. (2015) 'The Rhetoric and Reality of Research Reputation: Fur Coat and No Knickers'. Studies In Higher Education, [DOI] [ULIR Link] [Details]
2014 'Peer Observation of Teaching: Enhancing Academic Engagement for New Participants'
Carroll., C. and O'Loughlin D. (2014) 'Peer Observation of Teaching: Enhancing Academic Engagement for New Participants'. Innovations In Education And Teaching International, 41 (4):446-456 [DOI] [Details]
2014 'A qualitative study of Irish postgraduate students' alcohol consumption'
Hogan, G, and O'Loughlin, D (2014) 'A qualitative study of Irish postgraduate students' alcohol consumption'. Journal of Substance Use, 19 :373-377 [DOI] [Details]
2010 'Capability and Responsibility in Consumer Credit Markets: Towards a Social Policy Agenda for Students and Beyond'
Szmigin, I.T. and O'Loughlin, D. (2010) 'Capability and Responsibility in Consumer Credit Markets: Towards a Social Policy Agenda for Students and Beyond'. Social Policy & Administration, 44 (5):598-619 [Details]
2009 'Exposing the Credogenic Environment: Where does Responsibility Lie?'
Szmigin, I.T. and O'Loughlin, D. (2009) 'Exposing the Credogenic Environment: Where does Responsibility Lie?'. Advances In Consumer Research, 36 :509-514 [Details]
2008 'Exploring e-service quality: A study of Irish online banking'
Loonam M., O'Loughlin D. (2008) 'Exploring e-service quality: A study of Irish online banking'. Marketing Intelligence and Planning, 26 (7):759-780 [DOI] [Details]
2008 'An Observation Analysis of E-Services Quality in Online Banking'
Loonam, M. and O'Loughlin, D. (2008) 'An Observation Analysis of E-Services Quality in Online Banking'. Journal Of Financial Services Marketing, 13 (2):164-178 [Details]
2008 'The Challenge of Sustaining the Relationship Approach - Financial Supplier Perspectives'
O'Loughlin, D. and Szmigin, I.T. (2008) 'The Challenge of Sustaining the Relationship Approach - Financial Supplier Perspectives'. Australasian Marketing Journal, 15 (3):35-48 [Details]
2007 'Exploring the Use of Dichotomy in Marketing: Celt versus Saxon Revisited'
O'Loughlin, D; Szmigin, I (2007) 'Exploring the Use of Dichotomy in Marketing: Celt versus Saxon Revisited'. IRISH MARKETING REVIEW, 19 (1&2):19-25 [Details]
2007 'Services Branding, Revealing the Rhetoric in Financial Services'
O'Loughlin, D; Szmigin, I (2007) 'Services Branding, Revealing the Rhetoric in Financial Services'. Service Industries Journal, 27 (4):435-452 [Details]
2007 'Emerging Perspectives On Credit And Debt Among Low Income Consumers'
O'Loughlin, D; O'Brien, R (2007) 'Emerging Perspectives On Credit And Debt Among Low Income Consumers'. IRISH BUSINESS JOURNAL, 3 (1):4-15 [Details]
2006 'i'll always be in debt: Irish and UK student behaviour in a credit led environment'
O'Loughlin D., Szmigin I. (2006) 'i'll always be in debt: Irish and UK student behaviour in a credit led environment'. Journal of Consumer Marketing, 23 (6):335-343 [DOI] [Details]
2006 'Emerging Perpsectives on Customer Relationships and Loyalty in Irish Retail Financial Services, Journal of Marketing Management'
O'Loughlin, D; Szmigin, I (2006) 'Emerging Perpsectives on Customer Relationships and Loyalty in Irish Retail Financial Services, Journal of Marketing Management'. JOURNAL OF CONSUMER BEHAVIOUR, 5 (2):117-129 [Details]
2006 'Integrating Ethical Brands into our Consumption Lives'
Szmigin, I.T., Carrigan, M. and O'Loughlin, D. (2006) 'Integrating Ethical Brands into our Consumption Lives'. Journal of Brand Management, 13 (7):396-409 [Details]
2006 'Customer Relationship Typologies and the Nature of Loyalty in Retail Financial Services'
O'Loughlin, D; Szmigin, I (2006) 'Customer Relationship Typologies and the Nature of Loyalty in Retail Financial Services'. JOURNAL OF MARKETING MANAGEMENT, 22 (2):276-293 [Details]
2005 'External and internal accountability of financial services suppliers: Current paradoxes in managing expectations and experience'
O'loughlin D.;Szmigin I. (2005) 'External and internal accountability of financial services suppliers: Current paradoxes in managing expectations and experience'. Journal Of Strategic Marketing, 13 (2):133-147 [DOI] [Details]
2005 'Customer perspectives on the role and importance of branding in Irish retail financial services'
O'Loughlin D., Szmigin I. (2005) 'Customer perspectives on the role and importance of branding in Irish retail financial services'. International Journal of Bank Marketing, 23 (1 SPEC. ISS):8-27 [DOI] [Details]
2004 'Branding and Relationships: Customer and Supplier Perspectives'
O'Loughlin, D; Szmigin, I; Turnbull, PW (2004) 'Branding and Relationships: Customer and Supplier Perspectives'. JOURNAL OF FINANCIAL SERVICES MARKETING, 8 (3):218-230 [Details]
2004 'From relationships to experiences in retail financial services'
O'Loughlin D.;Szmigin I.;Turnbull P. (2004) 'From relationships to experiences in retail financial services'. International Journal Of Bank Marketing, 22 (7):522-539 [DOI] [Details]
2002 'Identifying the Energy Champion: A Consumer Behaviour Approach to Understanding the Home Energy Marketing in Ireland'
Clancy, D; O'Loughlin, D (2002) 'Identifying the Energy Champion: A Consumer Behaviour Approach to Understanding the Home Energy Marketing in Ireland'. Journal Of Non-Profit And Voluntary Sector Marketing, 7 (3):258-270 [Details]
1999 'A Study of the Degree of Branding Standardisation practised by Irish Food and Drink Companies'
O'Loughlin, D (1999) 'A Study of the Degree of Branding Standardisation practised by Irish Food and Drink Companies'. IRISH MARKETING REVIEW, 12 (1):46-54 [Details]

Other Journals

  Year Publication
2004 'Banking on Better Relationships'
O'Loughlin, D (2004) 'Banking on Better Relationships' Marketing Institute of Ireland Quarterly, 1 (March) :5-8. [Details]

Conference Publications

  Year Publication
2023 Academy of Marketing
O'Loughlin, Moraes, C and McEachern, M. (2023) Vive La Revolution: Revolutionary Solutions to Consumer Financial Insecurity Academy of Marketing [Details]
2023 Academy of Marketing
Gummerus, J. O'Loughlin, D., Kelleher, C. and von Koskull, C. (2023) Ill-Logical: Value Co-Destruction in Public Service Systems: Towards Revolutionary Solutions Academy of Marketing [Details]
2023 Marketing Ethics Symposium
Moraes, C., O'Loughlin, D. and McEachern, M (2023) Poverty, Austerity and Why Marketing and Consumption Ethics Scholars Should Care Marketing Ethics Symposium University of Bristol, [Details]
2021 7th Forum in Services
Gummerus, J., Kelleher, C. and O'Loughlin, D. (2021) Ambiguous Loss and Value Co-Destruction in Fragmented Service Systems 7th Forum in Services [Details]
2020 AMA Services Special Interest Group
O'Loughlin, D., Gummerus, J., and Kelleher, C. (2020) Reconciling the Irreconcilable: Experiences of Ambivalence in Family Caregiving AMA Services Special Interest Group [Details]
2019 16th International Research in Services Management Conference, QUIS
Kelleher, C. and O’Loughlin, D. (2019) Family Matters: Informal Service Provision in Service Systems 16th International Research in Services Management Conference, QUIS [Details]
2019 Irish Academy of Management
Killian, M., Fahy, J. and O’Loughlin, D. (2019) A Sweeter Solution Makes The Medicine Go Down: Removing the Bitter Taste of Taxation in Reducing Sugar Consumption Irish Academy of Management [Details]
2018 15th International Research in Services Management Conference
Kelleher, C. and O’Loughlin, D. (2018) Blood is Thicker than Water: Family Value Co-Creation in Healthcare Ecosystems 15th International Research in Services Management Conference , 10-JUN-18 - 13-JUN-18 [Details]
2018 Frontiers in Service Conference
Kelleher, C. and O’Loughlin, D (2018) Who cares? Family value co-creation in healthcare systems Frontiers in Service Conference [Details]
2017 Shannon Consortium Centre for Teaching and Learning Symposium
O’Loughlin, D. (2017) “Developing Marketing Skills and Societal Engagement: A Live Project Approach” Shannon Consortium Centre for Teaching and Learning Symposium University of Limerick, , 30-MAY-17 - 30-MAY-17 [Details]
2017 Recent Advances in Retailing and Consumer Science Conference
Killian, Michelle, Fahy, J. and O’Loughlin, D., Kunz, W. (2017) “The Impact of Altruism on Electronic Word of Mouth (eWOM)” Recent Advances in Retailing and Consumer Science Conference Vancouver, , 26-JUN-17 - 29-SEP-17 [Details]
2017 13th European Sociological Association Conference
Kelleher, C., O' Loughlin, D. and Bantry White, E (2017) Whither Next? Family Carers’ Experiences of Role and Identity Transition on Cessation of the Caring Role 13th European Sociological Association Conference , 29-AUG-17 - 01-SEP-17 [Details]
2016 Frontiers in Service
Killian, Michelle, John Fahy, Deirdre O’Loughlin and Werner Kunz (2016) Re-conceptualisation of altruism in the context of online sharing activities Frontiers in Service Norway, , 23-JUN-16 - 26-JUN-16 [Details]
2015 Advances in Consumer Research
O'Loughlin, D., McEachern, M., Szmigin, I., Karantinuou K., Barbosa, B., Fernandez, E. (2015) 'Austere Times: Male Experiences of Liminal Vulnerability' . In: Editors. Kristin Diehl and Carolyn Yoon, Duluth, MN eds. Advances in Consumer Research New Orleans, , 01-OCT-15 - 04-APR-15 [Details]
2015 Academy of Marketing
Loonam, M., Szmigin, I and O'Loughlin, D. (2015) An Indepth Study of the Participant Involvment Journey in Online Brand Communities Academy of Marketing [Details]
2015 Academy of Marketing
Hogan, G., Lichrou, M. and O'Loughlin, D (2015) Exploring the lived experience of sobriety within a culture of excessive alcohol consumption Academy of Marketing [Details]
2015 Academy of Marketing
O'Loughlin, D., McEachern, M., Szmigin, I., Karantinuou K., Barbosa, B., Fernandez, E., (2015) Liminality in Recessionary Times - A Male View Academy of Marketing [Details]
2014 Macromarketing
O'Loughlin, D., Barbosa, B., Fernandez, E., Karantinuou K., McEachern, M., Szmigin, I. (2014) A Cross Cultural Comparison of Austerity Practices Around the Home Macromarketing London, , 02-JUL-14 - 05-JUL-14 , pp.941-943 [Details]
2014 Educational Innovation in Business and Economics Conference (EDiNEB)
O'Loughlin, D (2014) Live Projects: Enhancing Marketing and Civic Learning Educational Innovation in Business and Economics Conference (EDiNEB) , 04-JUN-14 - 06-JUN-14 , pp.138-140 [Details]
2014 International Co-Operative Alliance Research Conference
Byrne, N., McCarthy, O., O'Loughlin, D. and Ward, M. (2014) Exploring Co-Creation Orientations and Behaviours: A Co-Operative Perspective International Co-Operative Alliance Research Conference Croatia, , 25-JUN-14 - 28-JUN-14 [Details]
2013 European Marketing Academy Conference
Hogan, G., Lichrou, M. and O'Loughlin, D. (2013) An Indepth Exploration of Social Identity Among Young People Within the Context of Alcohol Consumption European Marketing Academy Conference [Details]
2016 Academy of Marketing Science World Marketing Congress
Hogan, G., Lichrou, M. and O'Loughlin, D. (2016) An Investigation of Young Consumers' Alcohol Consumption: An Irish Perpsective . In: Plangger, K. (eds) eds. Academy of Marketing Science World Marketing Congress Thriving in a New World Economy. Developments in Marketing Science:, [DOI] [Details]
2012 Academy of Marketing conference
Loonam, M., O'Loughlin, D. and Szmigin, I.T. (2012) An Exploration of Participant Behaviour in Online Communities Academy of Marketing conference [Details]
2016 Academy of Marketing Science World Marketing Congress
O'Loughlin, D and Hogan, G. (2016) Raising Awareness of Responsible Drinking Among Students: A Live Campaign Approach . In: Plangger, K. (eds) eds. Academy of Marketing Science World Marketing Congress Thriving in a New World Economy. Developments in Marketing Science:, [DOI] [Details]
2011 World Social Marketing conference
O'Loughiln, D., Szmigin, I.T. and Frawley, T. (2011) (2011) Parental Socialisation and Student Financial Capability World Social Marketing conference [Details]
2011 NAIRTL National Academy Annual Conference on Higher Education
O'Loughiln, D. (2011) Engaging Students in Effective Learning and Social Responsibility through Live Projects NAIRTL National Academy Annual Conference on Higher Education [Details]
2011 Society for Marketing Advances
O'Loughlin, D. and Szmigin, I.T. (2011) Parental Socialisation and Financial Capability Society for Marketing Advances [Details]
2010 West Midlands Doctoral Colloquium, UK
Loonan, M., Szmigin, I.T. and O'Loughlin, D. (2010) An Exploration of Online Brand Community Identification West Midlands Doctoral Colloquium, UK [Details]
2010 2nd Social Marketing Conference NUIG
O'Loughlin, D. and Szmigin, I.T. (2010) Investigating the Role of Parental Socialisation In Student Financial Capability: Insights from Ireland and the UK 2nd Social Marketing Conference NUIG [Details]
2009 European Marketing Academy Conference
Loonam, M and O'Loughiln, D. (2009) Exploring the Online Experience Cycle: A Study of Online Banking European Marketing Academy Conference [Details]
2008 European Marketing Association Conference
O'Loughlin, D. and Szmigin, I.T. (2008) Consumer Protection and Responsibility in the Credogenic Environment European Marketing Association Conference [Details]
2008 Irish Academy of Management
Carroll, C. and O'Loughlin, D. (2008) Peer Observation of Teaching - Developing a Best Practice Framework for Irish Management Education Irish Academy of Management [Details]
2008 Irish Academy of Management
O'Leary, E. and O'Loughlin, D. (2008) A Study of the Features used by Travel Websites to Encourage Interactivity Irish Academy of Management [Details]
2008 Advances in Consumer Research (ACR)
Szmigin, I.T. and O'Loughlin, D. (2008) Exposing the Credogenic Environment: Where does Responsibility? Advances in Consumer Research (ACR) [Details]
2007 Academy of Marketing
O'Loughlin, D. and O'Brien, R. (2007) Emerging Perspectives on Credit Consumption and Debt Accumulation Among Low Income Consumers Academy of Marketing [Details]
2007 2nd Annual Limerick Institute of Technology Research Seminar
O'Brien, R. and O'Loughiln, D. (2007) An Analysis of Credit Consumption and Debt Accumulation among Low Income Consumers 2nd Annual Limerick Institute of Technology Research Seminar [Details]
2007 Kemmy Business School Research Conference
O'Loughlin, D. and O'Brien, R. (2007) Credit Consumption and Debt Accumulation - Emerging Perspectives among Low-Income Consumers Kemmy Business School Research Conference [Details]
2007 EFER/G Forum Annual Conference
Carroll, C. and O'Loughlin, D. (2007) Collaborative Peer Observation in Irish Academia - A Way Forward EFER/G Forum Annual Conference [Details]
2007 European Marketing Association Conference
Szmigin, I.T. and O'Loughlin, D. (2007) Where Marketing Matters: Theorising Its Role in the Consumption Environment European Marketing Association Conference [Details]
2006 Consumer Research Academy Workshop Series (CRAWS)
O'Loughlin, D. and Szmigin, I.T. (2006) I'll Always be in Debt: Irish and UK Student Behaviour in a Credit Led Environment Consumer Research Academy Workshop Series (CRAWS) [Details]
2006 European Marketing Academy Conference
Loonam, M. and O'Loughlin, D. (2006) Financial E-Service Quality: A Study of Online Banking European Marketing Academy Conference [Details]
2006 Irish Academy of Management
O'Loughlin, D. and O'Brien, R. (2006) Low Income Debt and Credit Consumption: Consumer Perspectives Irish Academy of Management [Details]
2006 American Marketing Winter Educators' Conference
O'Loughiln, D. and Szmigin, I.T. (2006) Services Branding: Revealing the Rhetoric in Retail Banking American Marketing Winter Educators' Conference [Details]
2005 1st International Brand Colloquium
Szmigin, I.T., Carrigan, M. and O'Loughlin, D. (2005) Integrating Ethical Brands into our Consumption Lives 1st International Brand Colloquium [Details]
2004 Customer Research Academy Workshop (CRAWS)
O'Loughlin, D. and Szmigin, I.T. (2004) Emerging Perspectives on Customer Relationships and the Nature of Loyalty in Irish Financial Services Customer Research Academy Workshop (CRAWS) [Details]
2004 European Marketing Association Conference
O'Loughlin, D. and Szmigin, I.T. (2004) Financial Services Values: The Role of Process and Outcome Factors European Marketing Association Conference [Details]
2004 Irish Academy of Management
Loonan, M. and O'Loughiln, D. (2004) Exploring the Effects of Online Service Encounters on Perceived Service Quality: A Study of Irish Financial Services Irish Academy of Management [Details]
2004 International Colloquium in Relationship Marketing, Hamillton, NZ
O'Loughlin, D and Szmigin, I.T. (2004) The Challenge of Sustaining the Relationship Approach: Financial Supplier Perspectives International Colloquium in Relationship Marketing, Hamillton, NZ [Details]
2004 ANZMAC, Wellington, NZ
O'Loughlin, D. and Szmigin, I.T. (2004) An Analysis of the Internal and External Accountabiltiy of Financial Services Suppliers ANZMAC, Wellington, NZ [Details]
2003 International Colloquium in Relationship Marketing
O'Loughlin, D. and Szmigin, I.T. (2003) Customer Relationship Typologies and the Nature of Loyalty in Financial Services International Colloquium in Relationship Marketing [Details]
2003 Academy of Marketing conference
O'Loughlin, D. , Szmigin, I.T. and Turnbull, P.W. (2003) Consumer and Supplier Perspectives on Relationships in Financial Services Academy of Marketing conference [Details]
2003 Irish Academy of Management
Quain, G. and O'Loughlin, D. (2003) An Analysis of Colour in Packaging as an Effective Tool Irish Academy of Management [Details]
2002 Academy of Marketing
O'Loughiln, D (2002) Emerging Perspectives on Branding and Relationships in Financial Services Academy of Marketing [Details]
2002 Academy of Marketing Services Worksho[
O'Loughlin, D., Szmigin, I.T. and Turnbull, P.W. (2002) Consumer and Supplier Perspectives of Relationships in Financial Services: A Gap Analysis Academy of Marketing Services Worksho[ [Details]
2001 EIASM 1st International Workshop on Management and Innovation of Services
O'Loughlin, D. (2001) A Consumer Brand Relationship Perspective of Service Brand Equity EIASM 1st International Workshop on Management and Innovation of Services [Details]
2001 European Marketing Association Academy
O'Loughlin. D. (2001) Towards a New Perspective on Service Brand Equity European Marketing Association Academy [Details]
2001 European Marketing Academy Conference
Clancy, D. and O'Loughlin, D. (2001) A Consumer Behaviour Approach to Profiling the Home Energy Conservation Market in Ireland European Marketing Academy Conference [Details]
2001 Academy of Marketing
O'Loughiln, D. (2001) Consumer Brand Relationships as Determinants of Equity in Financial Services Academy of Marketing [Details]
2000 European Marketing Association Conference Doctoral Colloquium
O'Loughlin, D (2000) The Influence of Brand Equity and Brand Image on the Development of Consumer Brand Relationships European Marketing Association Conference Doctoral Colloquium [Details]
2000 Academy of Marketing Doctoral Colloquium
O'Loughlin, D. (2000) Effective Brand Image Management - The Key to Successful Brand Consumer Relationships Academy of Marketing Doctoral Colloquium [Details]

Conference Contributions

  Year Publication
2015 Academy of Marketing Conference 2015,
O'Malley L., Patterson, M., Lynch, L., Carroll, C., Lichrou, M., Ryan, A., Fahy, J. O'Loughlin, D., O'Connell, B. (2015) Committee Member. [Conference Organising Committee Member], Academy of Marketing Conference 2015, Limerick, Ireland , 07-JUL-15 - 09-JUL-15 [Details]

Published Reports

  Year Publication
2006 An Exploratory Study Into Credit Consumption and Debt Accumulation Among Low Income Consumers.
O'Loughiln, D. (2006) An Exploratory Study Into Credit Consumption and Debt Accumulation Among Low Income Consumers. Combat Poverty, Dublin. [Details]

Book Review

  Year Publication
2005 A Review of Managing Marketing in the 21st Century - Unpublished book review for John Wiley Publishers.
O'Loughlin, D (2005) A Review of Managing Marketing in the 21st Century - Unpublished book review for John Wiley Publishers. Book Review [Details]
2001 Review of the Masterbrand Mandate, The Marketing Review, Vol. 1, pp. 401-403.
O'Loughlin, D. (2001) Review of the Masterbrand Mandate, The Marketing Review, Vol. 1, pp. 401-403. Book Review [Details]
2001 A Review of International Marketing: An Asian Pacific Perspective - Unpublished academic book review for Prentice Hall.
O'Loughlin, D (2001) A Review of International Marketing: An Asian Pacific Perspective - Unpublished academic book review for Prentice Hall. Book Review [Details]

Invited Lectures

  Year Publication
2017 Fostering a Culture of Critical Reflection in Small Group Teaching - Conversations in the Consortium 5 Minute Teaching Tips Series 2017-2018.
O'Loughlin, D (2017) Fostering a Culture of Critical Reflection in Small Group Teaching - Conversations in the Consortium 5 Minute Teaching Tips Series 2017-2018. Limerick Institute of Technology: Invited Lectures [Details]
2015 Contemporary Relationship and Loyalty Issues in Services - Athens University of Economics and Business.
Deirdre O'Loughlin (2015) Contemporary Relationship and Loyalty Issues in Services - Athens University of Economics and Business. Invited Lectures [Details]
2015 An Exploration of the Nature of Ireland as Tourism Brand Destination - Athens University of Economics and Business.
O'Loughlin, D (2015) An Exploration of the Nature of Ireland as Tourism Brand Destination - Athens University of Economics and Business. Invited Lectures [Details]
2013 Tourism Brand Destination Images: Ireland as a Case Study - Athens University of Economics and Business, Greece.
O'Loughlin, D. (2013) Tourism Brand Destination Images: Ireland as a Case Study - Athens University of Economics and Business, Greece. Invited Lectures [Details]
2013 The Importance of Relationships in Services: An Irish Retail Banking Perspective - Athens University of Economics and Business, Greece.
O'Loughlin, D. (2013) The Importance of Relationships in Services: An Irish Retail Banking Perspective - Athens University of Economics and Business, Greece. Invited Lectures [Details]
2011 Evolving Customer Relationships in Banking - Invited Lecture to Limerick Insitute of Technology MSc in Marketing students.
O'Loughlin, D. (2011) Evolving Customer Relationships in Banking - Invited Lecture to Limerick Insitute of Technology MSc in Marketing students. Invited Lectures [Details]
2007 An Exploratory Study of Credit Consumption and Debt Among Low Income Groups: Emerging Consumer Perspectives - Presentation at Issues in Financial Exclusion and Over-Indebtedness in Ireland, Current and Recent Research, UCC.
O'Loughlin, D (2007) An Exploratory Study of Credit Consumption and Debt Among Low Income Groups: Emerging Consumer Perspectives - Presentation at Issues in Financial Exclusion and Over-Indebtedness in Ireland, Current and Recent Research, UCC. Invited Lectures [Details]
2004 Internal and External Accountability of Irish Financial Services Suppliers -Invited to give a research presentation at Michael Smurfit Graduate School of Business, UCD.
O'Loughlin, D (2004) Internal and External Accountability of Irish Financial Services Suppliers -Invited to give a research presentation at Michael Smurfit Graduate School of Business, UCD. Invited Lectures [Details]

Invited Seminars

  Year Publication
2022 Reflections on Consumer Financial Insecurity Risk-Taking and Resilience in Precarious Times.
O'Loughlin, D. (2022) Reflections on Consumer Financial Insecurity Risk-Taking and Resilience in Precarious Times. CHASM Centre for Household Assets and Savings Management: Invited Seminars [Details]
2015 Live Projects as an Experiential Learning and Assessment Tool - Conversations in the Consortium Series 2014-2015.
O'Loughlin, D (2015) Live Projects as an Experiential Learning and Assessment Tool - Conversations in the Consortium Series 2014-2015. Invited Seminars [Details]
2012 Publishing from your PhD -Seminar to Kemmy Business School PhD Research Seminar Series.
O'Loughlin, D. (2012) Publishing from your PhD -Seminar to Kemmy Business School PhD Research Seminar Series. Invited Seminars [Details]
2012 Maximising Return on Investment from your PhD -Invited seminar to Birminghan Business School PhD Research Seminar Series.
O'Loughlin, D. (2012) Maximising Return on Investment from your PhD -Invited seminar to Birminghan Business School PhD Research Seminar Series. Invited Seminars [Details]
2011 Bringing Learning to Life: Live Projects as a Pedagogical Tool - Seminar to UL Centre for Teaching and Learning Conversations in the Consortium Series.
O'Loughlin, D. (2011) Bringing Learning to Life: Live Projects as a Pedagogical Tool - Seminar to UL Centre for Teaching and Learning Conversations in the Consortium Series. Invited Seminars [Details]
2010 Live Projects as Assessment Tools - Seminar to Department of Management and Marketing Teaching and Learning Forum.
O'Loughlin, D (2010) Live Projects as Assessment Tools - Seminar to Department of Management and Marketing Teaching and Learning Forum. Invited Seminars [Details]
2010 Maximising the Publication Output from your PhD - Seminar to Kemmy Business School PhD Research Seminar Series.
O'Loughlin, D. (2010) Maximising the Publication Output from your PhD - Seminar to Kemmy Business School PhD Research Seminar Series. Invited Seminars [Details]
2009 PhD and Publishing - A Successful Research Strategy - Inivited seminar to Birmingham Business School, PhD Research Seminar Series.
O'Loughlin, D. (2009) PhD and Publishing - A Successful Research Strategy - Inivited seminar to Birmingham Business School, PhD Research Seminar Series. Invited Seminars [Details]
2009 Maximising your ROI: Publishing from your Thesis- Seminar to Kemmy Business School Postgraduate Lecture Series in Research Methods.
O'Loughlin, D. (2009) Maximising your ROI: Publishing from your Thesis- Seminar to Kemmy Business School Postgraduate Lecture Series in Research Methods. Invited Seminars [Details]
2009 Active Learning in the Classroom, Use of Integrative Techniques for Medium Sized Classes - Seminar as part of UL Centre for Teaching and Learning Teaching on the Go series.
O'Loughlin, D. (2009) Active Learning in the Classroom, Use of Integrative Techniques for Medium Sized Classes - Seminar as part of UL Centre for Teaching and Learning Teaching on the Go series. Invited Seminars [Details]
2008 Publishing from your PhD - Invited to seminar to Kemmy Business School PhD Research Seminar Series.
O'Loughlin, D. (2008) Publishing from your PhD - Invited to seminar to Kemmy Business School PhD Research Seminar Series. Invited Seminars [Details]
2008 PhD and Publishing: A Successful Research Strategy - Seminar to PhD students at Birmingham Business School, University of Birmingham.
O'Loughlin, D. (2008) PhD and Publishing: A Successful Research Strategy - Seminar to PhD students at Birmingham Business School, University of Birmingham. Invited Seminars [Details]
2007 Investigating the Credit Consumption Environment, Views from the UK and Ireland - Birmingham Business School Research Seminar Series, University of Birmingham.
O'Loughlin, D; Szmigin, I (2007) Investigating the Credit Consumption Environment, Views from the UK and Ireland - Birmingham Business School Research Seminar Series, University of Birmingham. Invited Seminars [Details]
2007 Collaborative Peer Observation in Irish Academia - Seminar to Limerick Institute of Technology, 2007 Staff Apprenticeship Workshop, 20th September, 2007.
Carroll, C; O'Loughlin, D (2007) Collaborative Peer Observation in Irish Academia - Seminar to Limerick Institute of Technology, 2007 Staff Apprenticeship Workshop, 20th September, 2007. Invited Seminars [Details]
2006 From Riches to Debt, My Research Journey - Keynote presentation and discussant to faculty and PhD students,Hanken, Swedish School of Economics, Research Seminar Series.
O'Loughlin, D (2006) From Riches to Debt, My Research Journey - Keynote presentation and discussant to faculty and PhD students,Hanken, Swedish School of Economics, Research Seminar Series. Invited Seminars [Details]
2006 Branding-based Challenges: A Financial Services Perspective - Keynote presentation to Marketing students, Hanken, Swedish School of Economics, Research Seminar Series.
O'Loughlin, D (2006) Branding-based Challenges: A Financial Services Perspective - Keynote presentation to Marketing students, Hanken, Swedish School of Economics, Research Seminar Series. Invited Seminars [Details]
2005 Preparing a Teaching Portfolio - Invited to present to the University of Limerick Centre for Teaching and Learning Induction of New Faculty Workshop.
O'Loughlin, D (2005) Preparing a Teaching Portfolio - Invited to present to the University of Limerick Centre for Teaching and Learning Induction of New Faculty Workshop. Invited Seminars [Details]
2005 An Introduction on the use NVivo as a Qualitative Research Analysis Tool - Invited to give a presentation as part of the UL Spring Lecture Series to research MBS and PhD students.
O'Loughlin, D (2005) An Introduction on the use NVivo as a Qualitative Research Analysis Tool - Invited to give a presentation as part of the UL Spring Lecture Series to research MBS and PhD students. Invited Seminars [Details]
2005 Active Learning - An Interactive Approach to Student Learning - Invited to present on Department of Management and Marketing Quality Review Off-Campus Seminar.
O'Loughlin, D (2005) Active Learning - An Interactive Approach to Student Learning - Invited to present on Department of Management and Marketing Quality Review Off-Campus Seminar. Invited Seminars [Details]
2004 An Analysis of Customer Relationship Typologies and the Nature of Loyalty in Irish Retail Financial Services - Invited to present on DCU Business School Research Seminar Series -.
O'Loughlin, D (2004) An Analysis of Customer Relationship Typologies and the Nature of Loyalty in Irish Retail Financial Services - Invited to present on DCU Business School Research Seminar Series -. Invited Seminars [Details]
2004 An Introduction on the use NVivo as a Qualitative Research Analysis Tool - Invited to present on University of Limerick Centre for Teaching and Learning Induction of New Faculty Workshop.
O'Loughlin, D (2004) An Introduction on the use NVivo as a Qualitative Research Analysis Tool - Invited to present on University of Limerick Centre for Teaching and Learning Induction of New Faculty Workshop. Invited Seminars [Details]
2004 Customer Relationships and Applicability of Relationship Marketing in Retail Financial Services - Invited to present on Manchester School of Management, UMIST, CRA Research Seminar Series.
O'Loughlin, D (2004) Customer Relationships and Applicability of Relationship Marketing in Retail Financial Services - Invited to present on Manchester School of Management, UMIST, CRA Research Seminar Series. Invited Seminars [Details]
2002 Economic and Socio-Cultural Perspectives- The EU and Beyond - Invitied to present at Marketing Institute of Ireland Seminar.
O'Loughlin, D (2002) Economic and Socio-Cultural Perspectives- The EU and Beyond - Invitied to present at Marketing Institute of Ireland Seminar. Invited Seminars [Details]
2000 The Role of Consumer Brand Relationships in the Creation of Brand Equity in Financial Services -Invited to present at Department of Management and Marketing Research Seminar Series.
O'Loughlin, D (2000) The Role of Consumer Brand Relationships in the Creation of Brand Equity in Financial Services -Invited to present at Department of Management and Marketing Research Seminar Series. Invited Seminars [Details]

Key Note Speech

  Year Publication
2023 Contemporary Perspectives on Sustainable Marketing and Consumption in Precarious Times.
O'Loughlin, D. (2023) Contemporary Perspectives on Sustainable Marketing and Consumption in Precarious Times. CÁTEDRA FUNDACIÓN RAMÓN ARECES: Key Note Speech [Details]
2007 Credit Consumption and Debt Accumulation among Low-Income Consumers - Keynote Speaker at University of College Cork Summer School.
O'Loughlin, D (2007) Credit Consumption and Debt Accumulation among Low-Income Consumers - Keynote Speaker at University of College Cork Summer School. Key Note Speech [Details]
2006 Exploring Credit Consumption and Debt Accumulation Among Low Income Consumers, Key Consequences and Intervention Strategies -Keynote presentation and discussant at Combat Poverty Research Seminar Series relating to sole authored Combat Poverty funded research report.
O'Loughlin, D (2006) Exploring Credit Consumption and Debt Accumulation Among Low Income Consumers, Key Consequences and Intervention Strategies -Keynote presentation and discussant at Combat Poverty Research Seminar Series relating to sole authored Combat Poverty funded research report. Key Note Speech [Details]

Professional Associations

  Association Function From / To
Marketing Institute of Ireland MII Graduate Member /
Academy of Marketing Member /
EIASM - EMAC Member /
Association for Consumer Research (ACR) Member /
Cliffs of Moher Visitor Experience Member of Board of Directors /

Committees

  Committee Function From / To
BBS Course Board Chair (2007-2009) Member 2004-2007 2004 / 2009
UL University Sustainability Working Group Member 2021 /
UL University Research Rankings Committee Member 2022 / 2024
UL Athena Swan Support for Researchers Committee Member 2022 /
UL Sustainable Working Group Member 2021 /
KBS Research Committee Chair 2019 /
UL Graduate Research Working Group KBS Representative 2019 /
BBS Review Committee Chair 2014 / 2015
Research Committee * 2004 / 2004
EPAS Committee 2008 / 2009
UL Academic Council 2008 / 2009
UL Marketing Committee 2007 / 2009
EQUIS Committee * 2005 / 2006
KBS Research Ethics Committee Chair & Member 2017 / 2019
UL Talent & Career Development Committee KBS Representative 2020 /
Department of Management and Marketing Quality Review Committee Chair 2011 / 2012
Academic Council ADR, KBS 2021 /
UL Postgraduate Research Committee KBS Representative 2019 /

Honours and Awards

  Year Title Awarding Body
2022 CHASM International Research Fellowship Centre on Household and Assets Saving Management, University of Birmingham, UK
2020 KBS Individual Teaching Excellence Award CTL
2012 Shortlisted for Shannon Consortium Regional Teaching Award Shannon Consortium - UL, MIC and LIT
2011 Shortlisted for Shannon Consortium Regional Teaching Award Shannon Consortium - UL, MIC and Limerick Institute of Technology
2008 Honorary Senior Research Felllow University of Birmingham
2004 Shortlised for Teaching Excellence Award Centre for UL Teaching and Learning
2005 UL Teaching Excellence Award CTL

Education

  Year Institution Qualification Subject
2005 Swedish School of Economics H.Dip in International Teaching Practicce International Teaching Practice
2003 University of Birmingham Ph.D.
1995 UCD Michael Smurfit Graduate Business School MBS International Marketing
1994 Dublin City University BA International Marketing and Languages

Languages

  Language Reading Writing Speaking
French Fluent Fluent Fluent
German Fluent Fluent Fluent

Teaching Interests

She has a long-standing commitment to teaching and learning and is a multiple award winner. She has been nominated several times for the UL Centre for Teaching and Learning excellence award (2004, 2005 and 2020) and was awarded the UL Excellence in Teaching (large groups) in 2005.  She was also shortlisted for the Shannon Region Teaching Excellence Award in 2011 and 2012.  In 2020, she was the KBS recipient of the Centre for Transformative Learning Individual Teaching Excellence Award and shortlisted for the UL Individual Teaching Excellence Award. She completed the H. Dip in International Teaching Programme (ITP) at the Swedish School of Economics in 2005 and continues to engage in professional development of her teaching.  She has led seminars on teaching best practice and innovations at many pedagogical conferences and workshops. 

She was awarded a Senior Honorary Research Fellowship at the University of Birmingham, UK (2008-15) where she continues to engage in research and teaching activities. She has participated in the Erasmus Teaching Mobility Programme and completed teaching exchanges with the Athens University of Economics and Business, Greece in 2013 and 2015. She has been a visiting lecturer at Hanken School of Economics, Finland, and will present at an international PhD Workshop at EM Strasbourg in June 2022. 


Modules:

Marketing and Society and Ethics    (MSc in Marketing Consumption and Society)                 
Tourism Services Marketing (MA in International Tourism)
International Marketing (MSc in International Management and Global Business)
Strategic Brand Management  (Bachelor of Business Studies, BA in International Business, BA in Applied Languages)                      
 
 

Modules Taught

  Term (ID)) Title Link Subject
MSc Marketing and Society MK6121Marketing, Consumption and Society
BBS Strategic Brand Management MK4027Brand Marketing
MA Tourism Services Marketing MK5121Tourism Marketing and Consumption
MSc International Marketing MK6022Global Marketing and Consumption

National Collaborators

  Name Institute Country
Carol Kelleher University College Cork

International Collaborators

  Name Organisation / Institute Country
Belem Barbosa Universidade de Aveiro Portugal
Morven Mc Eachern University of Salford England
Isabelle Szmigin University of Birmingham England
Johanna Gummerus Hanken School of Economics Finland
Kalipso Karantinou Athens University of Economics & Business Greece
Maria Eugenia Fernandez- Moya CESUGA Spain
Morven Mc Eachern University of Huddersfield England
Werner Kunz University of Massachusetts Boston USA
Kalipso Karantinou Athens University of Economics & Business Greece