Helen Kelly Holmes


Contact Details

Chair in Applied Languages
School of Modern Languages and Applied Linguistics
University of Limerick
Limerick
T: +353 61 234206
E: helen.kelly.holmes@ul.ie
 
researcher

Biography

Helen Kelly-Holmes is Professor of Applied Languages in the School of Modern Languages and Applied Linguistics, Ollscoil Luimnigh/University of Limerick and is an active member of the Centre for Applied Language Studies (CALS), having previously served as Director of the Centre. Helen co-edits Palgrave's long-running Language and Globalization book series (with Sue Wright) and from 2015-2020, Helen was Co-Editor-in-Chief of Language Policy (published by Springer). She is currently on the editorial boards of Journal of Sociolinguistics, World Englishes, Language Policy, Text and Talk and Sociolinguistica, and holds an Adjunct Professorship in Discourse Studies at the University of Jyväskylä, Finland. Helen is a graduate of the University of Limerick, where she studied Marketing and German. She completed her PhD in 1995 at Aston University Birmingham, UK on the topic of advertising as a new discourse in the former German Democratic Republic. She took up a Lectureship in German at Aston University in Birmingham in 1995, and joined University of Limerick in 2002 as a UL Foundation Research Scholar. She was appointed to the Chair in Applied Languages in 2015. From September 2017 to March 2021, Helen served as Dean of the Faculty of Arts, Humanities and Social Sciences. 

Research Interests

Helen is part of the TESOL/Linguistics Section of the School and her research concerns sociolinguistics, the study of language in society, and focuses on the interrelationship between media, markets, technologies and languages and the management of these relationships. She is particularly interested in the economic aspects of multilingualism, especially in relation to minority languages and the global political economy of English.  Recent books include: Language, Global Mobilities, Blue-Collar Workers and Blue-collar Workplaces (Edited with K. Gonçalves, Routledge Critical Studies in Multilingualism, 2020); Sociolinguistics from the Periphery: Small Languages in New Circumstances (with S. Pietikainen, A. Jaffe & N. Coupland - Cambridge University Press, 2016); Language and the Media (Routledge Critical Concepts in Linguistics 2015). I enjoy supervision and mentoring very much and have completed 16 PhD supervisions over a range of topics in Sociolinguistics and Applied Linguistics / TESOL and am currently supervising five students with an additional eight co-supervisions. I am always interested in hearing from prospective PhD students and Post-doctoral fellow. 

Peer Reviewed Journals

  Year Publication
2019 'Multilingualism and Technology: A Review of Developments in Digital Communication from Monolingualism to Idiolingualism'
Kelly-Holmes H. (2019) 'Multilingualism and Technology: A Review of Developments in Digital Communication from Monolingualism to Idiolingualism'. Annual Review of Applied Linguistics, 39 :24-39 [DOI] [Details]
2019 'Irish English in intra- and intercultural advertising'
Kelly-Holmes H. (2019) 'Irish English in intra- and intercultural advertising'. World Englishes, 38 (3):352-365 [DOI] [Details]
2019 'Irish English in intra‐ and intercultural advertising'
Helen Kelly-Holmes (2019) 'Irish English in intra‐ and intercultural advertising'. World Englishes, 38 :352-365 [DOI] [Details]
2019 'Spectacular language and creative marketing in a Singapore tailor shop'
Hult, FM;Kelly-Holmes, H (2019) 'Spectacular language and creative marketing in a Singapore tailor shop'. International Journal Of Multilingualism, 16 (1):79-93 [DOI] [ULIR Link] [Details]
2017 'Developing language awareness for teachers of emergent bilingual learners using dialogic inquiry'
Wallen, M,Kelly-Holmes, H (2017) 'Developing language awareness for teachers of emergent bilingual learners using dialogic inquiry'. International Journal Of Bilingual Education And Bilingualism, 20 :314-330 [DOI] [Details]
2017 'Vernacularisation and authenticity in Irish radio advertising'
O'Sullivan, J,Kelly-Holmes, H (2017) 'Vernacularisation and authenticity in Irish radio advertising'. World Englishes, 36 :269-282 [DOI] [Details]
2017 'Perspectives on Language Sustainability in a Performance Era: Discourses, Policies, and Practices in a Digital and Social Media Campaign to Revitalise Irish'
Kelly-Holmes, H,Atkinson, D (2017) 'Perspectives on Language Sustainability in a Performance Era: Discourses, Policies, and Practices in a Digital and Social Media Campaign to Revitalise Irish'. Open Linguistics, 3 :236-250 [DOI] [Details]
2016 'Exploring language attitudes and ideologies in university students' discussion of Irish in a context of increasing language diversity'
Atkinson, D,Kelly-Holmes, H (2016) 'Exploring language attitudes and ideologies in university students' discussion of Irish in a context of increasing language diversity'. Language And Intercultural Communication, 16 :199-215 [DOI] [Details]
2016 'Language: A Challenging Resources in a Museum of Sami Culture'
Kelly-Holmes, Helen and Sari Pietikainen (2016) 'Language: A Challenging Resources in a Museum of Sami Culture'. Scandinavian Journal of Hospitality and Tourism, 16 (1):24-41 [DOI] [Details]
2016 'Constructing and Disputing Brand National Identity in Marketing Discourse'
Kelly-Holmes, H (2016) 'Constructing and Disputing Brand National Identity in Marketing Discourse'. Signs And Society, 4 :51-69 [Details]
2015 'Developing language awareness for teachers of emergent bilingual learners using dialogic inquiry'
Wallen, Matthew and Kelly-Holmes, Helen (2015) 'Developing language awareness for teachers of emergent bilingual learners using dialogic inquiry'. International Journal Of Bilingual Education And Bilingualism, [DOI] [Details]
2014 'Commodifying Sami culture in an indigenous tourism site'
Kelly-Holmes, H,Pietikainen, S (2014) 'Commodifying Sami culture in an indigenous tourism site'. Journal Of Sociolinguistics, 18 :518-538 [DOI] [Details]
2013 'Choose your language: Categorisation and Control in Cyberspace'
Kelly-Holmes, H. (2013) 'Choose your language: Categorisation and Control in Cyberspace'. Sociolinguistica, 27 :132-145 [Details]
2011 'Thematising multilingualism in the media INTRODUCTION'
Kelly-Holmes, H,Milani, TM (2011) 'Thematising multilingualism in the media INTRODUCTION'. Journal Of Language And Politics, 10 :467-489 [DOI] [Details]
2011 'Promoting tourism in linguistic minority spaces on the web: A study of linguistic and visual resources on tourist websites for dingle, Ireland and Inari, Finland'
Kelly-Holmes H.;Inen S.;Moriarty M. (2011) 'Promoting tourism in linguistic minority spaces on the web: A study of linguistic and visual resources on tourist websites for dingle, Ireland and Inari, Finland'. Tourism, Culture And Communication, 11 (1):31-42 [DOI] [Details]
2011 'Sex, lies and thematising Irish New media, old discourses?'
Kelly-Holmes, H (2011) 'Sex, lies and thematising Irish New media, old discourses?'. Journal Of Language And Politics, 10 :511-534 [DOI] [ULIR Link] [Details]
2011 'Gifting, service, and performance: Three eras in minority-language media policy and practice'
Pietikainen S., Kelly-Holmes H. (2011) 'Gifting, service, and performance: Three eras in minority-language media policy and practice'. International Journal of Applied Linguistics, 21 (1):51-70 [DOI] [Details]
2011 'The local political economy of languages in a Sami tourism destination: Authenticity and mobility in the labelling of souvenirs'
Pietikainen, S; Kelly-Holmes, H (2011) 'The local political economy of languages in a Sami tourism destination: Authenticity and mobility in the labelling of souvenirs'. JOURNAL OF SOCIOLINGUISTICS, 15 (3):323-346 [Details]
2011 'Codeswitching, identity and ownership in Irish radio comedy'
Atkinson, D; Kelly-Holmes, H (2011) 'Codeswitching, identity and ownership in Irish radio comedy'. JOURNAL OF PRAGMATICS, 43 (1):251-260 [DOI] [Details]
2010 'Rethinking the macromicro relationship: Some insights from the marketing domain'
Kelly-Holmes H. (2010) 'Rethinking the macromicro relationship: Some insights from the marketing domain'. International Journal of the Sociology of Language, 0 (202):25-39 [DOI] [Details]
2010 'Language trends: Reflexivity in commercial language policies and practices'
Kelly-Holmes, H. (2010) 'Language trends: Reflexivity in commercial language policies and practices'. Applied Linguistics Review, :67-84 [DOI] [ULIR Link] [Details]
2009 'Convergence and divergence in Basque, Irish and Sami media language policing'
Kelly-Holmes, H; Moriarty, M; Pietikainen, S (2009) 'Convergence and divergence in Basque, Irish and Sami media language policing'. LANGUAGE POLICY, 8 (3):227-242 [DOI] [Details]
2008 'Death of a metaphor: reviewing the 'marketing as relationships' frame'
O'Malley, L; Patterson, M; Kelly-Holmes, H (2008) 'Death of a metaphor: reviewing the 'marketing as relationships' frame'. MARKETING THEORY, 8 (2):167-187 [DOI] [Details]
2007 'Minority language advertising: A profile of two Irish-language newspapers'
Kelly-Holmes H., Atkinson D. (2007) 'Minority language advertising: A profile of two Irish-language newspapers'. Journal of Multilingual and Multicultural Development, 28 (1):34-50 [DOI] [Details]
2006 'Multilingualism and commercial language practices on the Internet'
Kelly-Holmes, H (2006) 'Multilingualism and commercial language practices on the Internet'. JOURNAL OF SOCIOLINGUISTICS, 10 (4):507-519 [DOI] [Details]
2006 'Linguistic normalisation and the market: advertising and linguistic choice in El Periódico de Catalunya'
Atkinson, D; Kelly-Holmes, H (2006) 'Linguistic normalisation and the market: advertising and linguistic choice in El Periódico de Catalunya'. LANGUAGE PROBLEMS AND LANGUAGE PLANNING, 30 (3):239-260 [Details]
2006 'Irish on the world wide web: Searches and sites'
Kelly-Holmes H. (2006) 'Irish on the world wide web: Searches and sites'. Journal of Language & Politics, 5 (2):217-238 [DOI] [Details]
2006 '`I think they just think it's going to go away at some stage': Policy and practice in teaching english as an additional language in irish primary schools'
Wallen M.;Kelly-Holmes H. (2006) '`I think they just think it's going to go away at some stage': Policy and practice in teaching english as an additional language in irish primary schools'. Language And Education, 20 (2):141-161 [DOI] [Details]
2004 'The spoilt children of Europe: German Press Coverage of the Nice Treaty Referenda in Ireland'
Kelly-Holmes, H; O'Regan, V (2004) 'The spoilt children of Europe: German Press Coverage of the Nice Treaty Referenda in Ireland'. JOURNAL OF LANGUAGE AND POLITICS, 3 (1):81-116 [Details]
2004 'An analysis of the languages in students' repertoires and the languages they use on the Internet (France, Italy, Indonesia Macedonia, Oman, Poland, Tanzania, and Ukraine) International Journal on Multicultural Society'
Kelly-Holmes, H (2004) 'An analysis of the languages in students' repertoires and the languages they use on the Internet (France, Italy, Indonesia Macedonia, Oman, Poland, Tanzania, and Ukraine) International Journal on Multicultural Society'. INTERNATIONAL JOURNAL ON MULTICULTURAL SOCIETY, 6 (4):29-52 [Details]
2002 'Innocence Lost: Texts, economics and relocating German-Irish relations'
Kelly-Holmes, H (2002) 'Innocence Lost: Texts, economics and relocating German-Irish relations'. DEBATTE: REVIEW OF CONTEMPORARY GERMAN AFFAIRS, 10 (2):179-199 [Details]
2000 'Bier, Parfum, Kaas: Language fetish in intercultural advertising'
Kelly-Holmes, H (2000) 'Bier, Parfum, Kaas: Language fetish in intercultural advertising'. EUROPEAN JOURNAL OF CULTURAL STUDIES, 3 (1):67-82 [Details]
2000 'There is a corner that is forever Munich': Advertising and Anglo-German relations'
Kelly-Holmes, H (2000) 'There is a corner that is forever Munich': Advertising and Anglo-German relations'. DEBATTE: REVIEW OF CONTEMPORARY GERMAN AFFAIRS, 8 (2):39-54 [Details]
1998 'The discourse of Western marketing professionals in Central and Eastern Europe: their role in the creation of a context for advertising and marketing messages'
Kelly-Holmes, H (1998) 'The discourse of Western marketing professionals in Central and Eastern Europe: their role in the creation of a context for advertising and marketing messages'. DISCOURSE AND SOCIETY, 9 (2):339-362 [Details]

Book Chapters

  Year Publication
2021 'Language Policy: Taking stock in a changing context '
Li Wei and Helen Kelly-Holmes (2021) 'Language Policy: Taking stock in a changing context ' In: Unn Royneland and Robert Blackwood (eds). Spaces of Multilingualism. London and New York: Routledge. [Details]
2019 'The linguistic business of marketing'
Kelly-Holmes H. (2019) 'The linguistic business of marketing' In: The Business of Words: Wordsmiths, Linguists, and Other Language Workers. [DOI] [Details]
2018 'Minority Languages and Markets'
Pietikäinen, S.; Kelly-Holmes, H., Rieder, M. (2018) 'Minority Languages and Markets' In: Handbook of Minority Languages and Communities. Basingstoke, Hampshire: Palgrave Macmillan. [Details]
2017 'Virtual ethnographic approaches to researching multilingualism online'
Lenihan, Aoife and Kelly-Holmes, Helen (2017) 'Virtual ethnographic approaches to researching multilingualism online' In: Researching Multilingualism: Critical and Ethnographic Approaches. London and New York: Routledge. [Details]
2017 'Making and marketing in the bilingual periphery: Materialization as metacultural transformation'
Coupland N.;Kelly-Holmes H. (2017) 'Making and marketing in the bilingual periphery: Materialization as metacultural transformation' In: Language and Materiality: Ethnographic and Theoretical Explorations. [DOI] [Details]
2017 'Brand styling, enregisterment, and change: The case of C'est Cidre'
Kelly-Holmes H. (2017) 'Brand styling, enregisterment, and change: The case of C'est Cidre' In: Style, Mediation, and Change: Sociolinguistic Perspectives on Talking Media. Oxford and New York: Oxford University Press. [DOI] [Details]
2016 'Virtual Ethnography'
Lenihan, A;Kelly-Holmes, H (2016) 'Virtual Ethnography' In: RESEARCH METHODS IN INTERCULTURAL COMMUNICATION: A PRACTICAL GUIDE. OXFORD: BLACKWELL SCIENCE PUBL. [Details]
2016 'Theorising the market in sociolinguistics'
Kelly-Holmes, H,Coupland, N (2016) 'Theorising the market in sociolinguistics' In: Sociolinguistics: Theoretical Debates. Oxford and New York: Oxford University Press. [Details]
2015 'Language and the Media: General Introduction'
Kelly-Holmes, Helen (2015) 'Language and the Media: General Introduction' In: Language and the Media. Abingdon and New York: Routledge. [Details]
2015 'Analyzing Language Policies in New Media'
Kelly-Holmes, Helen (2015) 'Analyzing Language Policies in New Media' In: Research Methods in Language Policy and Planning. Malden MA: Wiley Blackwell. [Details]
2015 'Digital advertising'
Kelly-Holmes H. (2015) 'Digital advertising' In: The Routledge Handbook of Language and Digital Communication. [DOI] [Details]
2014 'Linguistic fetish: The sociolinguistics of visual multilingualism'
Kelly-Holmes, H (2014) 'Linguistic fetish: The sociolinguistics of visual multilingualism' In: Visual Communication. Berlin and New York: de Gruyter. [Details]
2014 'Mediatized spaces for minoritized languages. Challenges and opportunities'
Helen Kelly-Holmes (2014) 'Mediatized spaces for minoritized languages. Challenges and opportunities' In: Mediatization and Sociolinguistic Change. Berlin and Boston: de Gruyter. [ULIR Link] [Details]
2013 ''Translation in Progress': Centralizing and Peripheralizing Tensions in the Practices of Commerical Actors in Minority Language Sites'
Kelly-Holmes, Helen (2013) ''Translation in Progress': Centralizing and Peripheralizing Tensions in the Practices of Commerical Actors in Minority Language Sites' In: Multilingualism and the Periphery. New York and Oxford: Oxford University Press. [ULIR Link] [Details]
2013 'The Peripheral Multilingualism Lens: A Fruitful and Challenging Way Forward?'
Kelly-Holmes, Helen and Pietikainen, Sari (2013) 'The Peripheral Multilingualism Lens: A Fruitful and Challenging Way Forward?' In: Multilingualism and the Periphery. New Yord and Oxford: Oxford University Press. [Details]
2013 'Multilingualism and the Periphery'
Pietikainen, Sari and Kelly-Holmes, Helen (2013) 'Multilingualism and the Periphery' In: Multilingualism and the Periphery. New York and Oxford: Oxford University Press. [ULIR Link] [Details]
2012 'Multilingualism and the media'
Kelly-Holmes, H. (2012) 'Multilingualism and the media' In: The Routledge Handbook of Multilingualism. London and New York: Routledge. [Details]
2012 'Multilingualism and Media'
Helen Kelly-Holmes and Sari Pietikainen (2012) 'Multilingualism and Media' In: Encyclopaedia of Applied Linguistics. New York and Oxford: Wiley-Blackwell. [Details]
2012 'The Dangers of Normativity - the Case of Minority Language Media'
Pietikainen, S,Kelly-Holmes, H (2012) 'The Dangers of Normativity - the Case of Minority Language Media' In: Dangerous Multilingualism: Northern Perspectives On Order, Purity And Normality. Basingstoke UK and New York: Palgrave-MacMillan. [Details]
2010 'Languages and Global Marketing'
Kelly-Holmes, H. (2010) 'Languages and Global Marketing' In: The Handbook of Language and Globalization. Oxford: Wiley-Blackwell. [Details]
2010 'Markets and Languages: Sociolinguistic Perspectives'
Kelly-Holmes, H. (2010) 'Markets and Languages: Sociolinguistic Perspectives' In: Language and the Market. Basingstoke and New York: Palgrave-MacMillan. [Details]
2010 'Raising Language Awareness or Reinforcing Monolingual Norms? A Study of International Marketing Textbooks'
Kelly-Holmes, H. (2010) 'Raising Language Awareness or Reinforcing Monolingual Norms? A Study of International Marketing Textbooks' In: Language and the Market. Basingstoke and New York: Palgrave-MacMillan. [Details]
2009 'Contact, community and continuity: The case of German speakers in mid-west Ireland'
Kelly-Holmes, H;Conacher, JE (2009) 'Contact, community and continuity: The case of German speakers in mid-west Ireland' In: Sprachbegegnung und Sprachkontakt in europäischer Dimension. Frankfurt: Peter Lang. [Details]
2009 'Narrating Transition in East German Company Histories'
Kelly-Holmes, H (2009) 'Narrating Transition in East German Company Histories' In: Discourse and transformation in Central and Eastern Europe. Basingstoke UK and New York: Palgrave-Macmillan. [Details]
2007 '`When Hector met Tom Cruise': Attitudes to Irish in a radio satire'
Kelly-Holmes, H; Atkinson, D (2007) '`When Hector met Tom Cruise': Attitudes to Irish in a radio satire' In: Language in the Media; Representations, Identities, Ideologies. London and New York: Continuum. [Details]
2007 'Thinking beyond the technology: Towards a broader understanding of new language-learning environments'
Conacher, JE; Kelly-Holmes, H (2007) 'Thinking beyond the technology: Towards a broader understanding of new language-learning environments' In: New Learning Environments for Language Learning. Moving beyond the classroom?. Frankfurt am Main: Peter Lang. [Details]
2007 ''When Hector met Tom Cruise': attitudes to Irish in a radio satire'
Atkinson, D; Kelly Holmes, H (2007) ''When Hector met Tom Cruise': attitudes to Irish in a radio satire' In: Language in the Media. London and New York: Continuum. [Details]
2005 'A relevance approach to Irish-English advertising: The case of Brennan's Bread'
Kelly-Holmes, H (2005) 'A relevance approach to Irish-English advertising: The case of Brennan's Bread' In: The pragmatics of Irish English. [Details]
2004 'Language boundaries as social, political and discursive constructs'
Busch B.;Kelly-Holmes H. (2004) 'Language boundaries as social, political and discursive constructs' In: Language Discourse and Borders in the Yugoslav Successor States. [Details]
2002 'Whose language? Whose culture?'
Kelly-Holmes, H (2002) 'Whose language? Whose culture?' In: Contemporary German Cultural Studies. Edward Arnold. London: Edward Arnold. [Details]
2001 'Minority Language Broadcasting: Foreword'
Kelly-Holmes, H (2001) 'Minority Language Broadcasting: Foreword' In: Minority Language Broadcasting: Breton and Irish. Clevedon UK: Multilingual Matters. [Details]
2000 'Strong words softly spoken - advertising and the intertextual construction of 'Irishness''
Kelly-Holmes, H (2000) 'Strong words softly spoken - advertising and the intertextual construction of 'Irishness'' In: Intertextuality and the media: from genre to everyday life. [Details]
2000 'Language fetish, stereotyping and identity in advertising'
Kelly-Holmes, H (2000) 'Language fetish, stereotyping and identity in advertising' In: Unity and Diversity in the New Europe, Bern, Peter Lang. [Details]
1999 'European Television Discourse in Transition: Editorial'
Kelly-Holmes, H (1999) 'European Television Discourse in Transition: Editorial' In: European Television Discourse in Transition. Clevedon UK: Multilingual Matters. [Details]
1999 'United consumers? Advertising discourse and constructions of German identity'
Kelly-Holmes, H (1999) 'United consumers? Advertising discourse and constructions of German identity' In: Relocating Germanness. Discursive disunity in unified Germany. [Details]
1999 'Grüne Insel, grüner Tiger - Renegotiating a German-Irish relationship'
Kelly-Holmes, H (1999) 'Grüne Insel, grüner Tiger - Renegotiating a German-Irish relationship' In: R. G�rner and H. Kelly-Holmes, Vermittlungen - German Studies at the Turn of the Century, Festschrift f�r Nigel Reeves. [Details]
1997 'Language maintenance or language fetishisation? A response to Michael Clyne'
Kelly-Holmes, H (1997) 'Language maintenance or language fetishisation? A response to Michael Clyne' In: Managing Language Diversity. [Details]
1995 'West German banks and East German consumers: A study in inter-cultural advertising communication'
Kelly-Holmes, H (1995) 'West German banks and East German consumers: A study in inter-cultural advertising communication' In: Language in a Changing Europe, British Studies in Applied Linguistics 9. [Details]
1995 'The discourse of post-Unification advertising'
Kelly-Holmes, H (1995) 'The discourse of post-Unification advertising' In: The new Germany: Literature and Society after Unification. [Details]

Edited Books

  Year Publication
2020 Language, Global Mobilities, Blue-Collar Workers and Blue-collar Workplaces
Goncalves, K & H. Kelly-Holmes (Ed.). (2020) Language, Global Mobilities, Blue-Collar Workers and Blue-collar Workplaces London: Routledge. [Details]
2015 Language and the Media (Volumes I-IV)
Kelly-Holmes, Helen (Ed.). (2015) Language and the Media (Volumes I-IV) Abingdon and New York: Routledge. [Details]
2013 Multilngualism and the Periphery
Pietikainen, Sari and Kelly-Holmes, Helen (Ed.). (2013) Multilngualism and the Periphery New York and Oxford: Oxford University Press. [Details]
2013 Thematising Multilingualism in the Media
Kelly-Holmes, Helen and Milani, Tommaso (Ed.). (2013) Thematising Multilingualism in the Media Amsterdam and Philadelphia: John Benjamins Publishing Company. [Details]
2010 Language and the Market
Kelly-Holmes, H. and Mautner, G (Ed.). (2010) Language and the Market Basingstoke and New York: Palgrave-MacMillan. [Details]
2007 New Learning Environments for Language Learning: Moving Beyond the Classroom?
Conacher, JE; Kelly-Holmes, H (Ed.). (2007) New Learning Environments for Language Learning: Moving Beyond the Classroom? Frankfurt: Peter Lang. [Details]
2004 Language, Discourse and Borders in the Yugoslav Successor States
Busch, B.; Kelly-Holmes, H (Ed.). (2004) Language, Discourse and Borders in the Yugoslav Successor States Clevedon, UK: Multilingual Matters. [Details]
2001 Minority Language Broadcasting: Breton and Irish
Kelly-Holmes, H (Ed.). (2001) Minority Language Broadcasting: Breton and Irish Clevedon: Multlingual Matters. [Details]
1999 Vermittlungen - German Studies at the turn of the Century: Festschrift für Nigel Reeves
Gorner, R. ; Kelly-Holmes, H (Ed.). (1999) Vermittlungen - German Studies at the turn of the Century: Festschrift für Nigel Reeves Munich: iudicium. [Details]
1999 European Television Discourse in Transition
Kelly-Holmes, H (Ed.). (1999) European Television Discourse in Transition Clevedon, UK: Multilingual Matters. [Details]
1998 Managing Language Diversity
Wright, S. ; Kelly-Holmes, H (Ed.). (1998) Managing Language Diversity Clevedon, UK: Multilingual Matters. [Details]
1996 The European Business Environment – Germany
Reeves, N.B.R ; Kelly-Holmes, H (Ed.). (1996) The European Business Environment – Germany London: International Thompson Business Press. [Details]
1996 Discourse and Ideologies
Schaffner, C. ; Kelly-Holmes, H (Ed.). (1996) Discourse and Ideologies Clevedon, UK: Multilingual Matters. [Details]
1996 The Cultural Functions of Translation
Schaffner, C. ; Kelly-Holmes, H (Ed.). (1996) The Cultural Functions of Translation Clevedon UK: Multilingual Matters. [Details]
1995 Languages in Contact and Conflict
Wright, S. ; Kelly-Holmes, H (Ed.). (1995) Languages in Contact and Conflict Clevedon, UK: Multilingual Matters. [Details]
1994 Ethnicity in Eastern Europe: Questions of Migration, language rights and Education
Wright, S. ; Kelly-Holmes, H (Ed.). (1994) Ethnicity in Eastern Europe: Questions of Migration, language rights and Education Clevedon UK: Multilingual Matters. [Details]

Books

  Year Publication
2016 Sociolinguistics from the periphery: Small languages in new circumstances.
Pietikainen S.;Kelly-Holmes H.;Jaffe A.;Coupland N. (2016) Sociolinguistics from the periphery: Small languages in new circumstances. Cambridge UK: Cambridge University Press. [DOI] [Details]
2005 Advertising as multilingual communication.
Kelly-Holmes, H (2005) Advertising as multilingual communication. Basingstoke, Hants, and New York: Palgrave/MacMillan. [Details]

Conference Contributions

  Year Publication
2021 Participation through Language: Actors, Practices, Ideologies,
Helen Kelly-Holmes (2021) 'All in this together'? Language ideological constructions of inclusion in public discourse on Covid-19. [Plenary Lecture], Participation through Language: Actors, Practices, Ideologies, Winterthur, Switzerland (virtual) , 25-MAR-21 - 26-MAR-21 [Details]
2020 Minority Languages in the Digital Age: Usage, Maintenance and Teaching,
Helen Kelly-Holmes (2020) Minority languages, digital technology and emerging hierarchies of knowledge. [Plenary Lecture], Minority Languages in the Digital Age: Usage, Maintenance and Teaching, Greifswald, Germany (virtual) , 11-DEC-20 - 12-DEC-20 [Details]
2020 BAAL (British Association for Applied Linguistics) Language Policy Forum,
Helen Kelly-Holmes (2020) Language Policy 4.0 - Are we ready, are we relevant? Available: https://www.youtube.com/watch?v=gD2HebcI0AA. [Plenary Lecture], BAAL (British Association for Applied Linguistics) Language Policy Forum, Virtual , 14-DEC-20 - 14-DEC-20 [Details]
2019 Youth and Multilingualism,
Helen Kelly-Holmes (2019) Redefining 'social networks': Minority language revitalization and maintenance in an era of digital individualisation. [Plenary Lecture], Youth and Multilingualism, San Sebastian, Basque Country, Spain , 02-SEP-19 - 04-SEP-19 [Details]

Published Reports

  Year Publication
2010 Sociolinguistics in Ireland: A profile.
Kelly-Holmes, H. (2010) Sociolinguistics in Ireland: A profile. Sociolinguistica/de Gruyter, Berlin. [DOI] [Details]

Book Review

  Year Publication
2014 Markets of English: Linguistic capital and language policy in a globalizing world.
Kelly-Holmes, H (2014) Markets of English: Linguistic capital and language policy in a globalizing world. Book Review [DOI] [Details]
2010 Language as Commodity: Global Structures, Local Marketplaces.
Kelly-Holmes, H (2010) Language as Commodity: Global Structures, Local Marketplaces. Book Review [Details]
2010 WORKING IN LANGUAGE AND LAW: A GERMAN PERSPECTIVE.
Kelly-Holmes, H (2010) WORKING IN LANGUAGE AND LAW: A GERMAN PERSPECTIVE. Book Review [DOI] [Details]
2006 Spelling trouble? Language, ideology and the reform of German orthography.
Kelly-Holmes, H (2006) Spelling trouble? Language, ideology and the reform of German orthography. Book Review [DOI] [Details]

Editorial

  Year Publication
2019 Editorial.
Kelly-Holmes H.;Menken K. (2019) Editorial. Editorial [DOI] [Details]
2016 Editorial.
Garcia, O,Kelly-Holmes, H (2016) Editorial. Editorial [DOI] [Details]
2005 Advertising as Multilingual Communication Introduction.
Kelly-Holmes, H,KellyHolmes, H (2005) Advertising as Multilingual Communication Introduction. Editorial [Details]

Other Items Published

  Year Publication
1995 West German Banks and East German consumers: A study of intercultural advertising communication.
Kelly-Holmes, H (1995) West German Banks and East German consumers: A study of intercultural advertising communication. Other Items Published [Details]

Committees

  Committee Function From / To
Series Co-Editor, Language and Globalization (Palgrave) Co-Editor /
Editorial Board, Text and Talk Journal Member /
Advisory Board, Sociolinguistica Journal Member /
Editorial Board, Journal of Sociolinguistics Member /
Editorial Board, Language Policy Emeritus Editor / Member of Editorial Board /
Editorial Board, World Englishes Member /
Editorial Board, Discourse, Context and Media Member /

Honours and Awards

  Year Title Awarding Body
2009 Adjunct Professorship in Discourse Studies University of Jyvaskyla

Professional Associations

  Association Function From / To
Irish Association of Applied Linguistics Member /

Employment

  Employer Position From / To
Aston University, Birmingham, UK Lecturer 01-JUL-95 / 31-AUG-02

Education

  Year Institution Qualification Subject
1995 Aston University, Birmingham Doctor of Philosophy
1991 University of Limerick B.Business Studies

Languages

  Language Reading Writing Speaking
English Fluent Fluent Fluent
Gaeilge Functional Functional Functional
German Fluent Fluent Fluent

Teaching Interests

While in my role as Dean, my teaching included LI4018 Language Policy, Politics and Power, a final year module on the Linguistics with TESOL undergraduate programme and LI5001 Language and Inclusion in Organisation, a module of the Certificate in Equality, Diversity and Inclusion and an elective on the MA in Applied Linguistics. I'm looking forward to continuing with these modules and returning to teaching full-time this September and will be co-teaching Applied Linguistics 1 and coordinating Approaches to Discourse on the MA in Applied Linguistics programme. I supervise a wide range of final year dissertations and also MA dissertations in TESOL, Applied Linguistics and Irish-German Studies. 

Recent Postgraduates

  Graduation Student Name University Degree Thesis
2014 Aoife Lenihan University of Limerick PhD Investigating language policy in social media: translation practices on Facebook
2013 Laura Costelloe University of Limerick PhD Reading the riots: investigating newspaper discourse on French urban violence in 2005
2011 Matthew Wallen University of Limerick PhD Awakening the Potential Expert Within: A Dialogic Inquiry as Professional Development for Mainstream Teachers of English-as-an-Additional-Language Learners in Irish Primary Schools
2020 Kholoud Hussain University of Limerick PhD "Between tradition and technology: An ethnographic study of the opportunities and challenges of social media marketing communication for the beauty industry in Saudi Arabia."
2019 Mohammad Alhammad University of Limerick PhD Motivations, anxiety and gender: How they influence the acquisition of English as a second language for Saudi students studying in Ireland.
2018 Muireann Prendergast University of Limerick PhD Constructing and contesting the echo chamber: a study of print media discourse on the final year of the 1976-1983 dictatorship in Argentina.
2014 Joan O'Sullivan University of Limerick PhD Continuity and change in variety choice in radio advertising in Ireland (1977 to 2007): a language ideological analysis.
2019 Majed Alshaibani University of Limerick PhD Twitter Uses and Gratifications among College Students in Saudi Arabia
2018 Sana Hussein Altalab University of Limerick PhD Social media as an English language learning tool among foreign language learners in Libya: a study of opportunities and challenges
2020 Minna Tiainen University of Jyvaskyla PhD Justifying and challenging digital surveillance after the Snowden revelations: an analysis of media and political debates in Finland
2018 Norah Banafi University of Limerick PhD The impact of blended learning on medical students' engagement and achievement with English language terminology: a case study of teachers’ and students' self-efficacy and attitudes at Jazan University Saudi Arabia
2017 Ibrahmim Althagafi University of Limerick PhD Social media and the Arab revolutions: a comparative case study of the role of social media in political participation among Egyptian students between 2011 and 2013.
2018 Ahmed Elkbuli University of Limerick PhD Native and Non-native speaker English Language teachers in an EFL context: A study of Teachers’ self-perception, students’ attitudes, and institutional regulations in Libya

Modules Taught

  Term (ID)) Title Link Subject
1/2020 Language and Inclusion in Organisations LI5001Applied Linguistics
2/2020 Language Policy, Politics and Power LI4018Language Policy