Lisa O'Malley

Associate Professor

 
researcher

Biography

                        
Professor O’Malley is an innovative and accomplished educator who teaches Relationship Marketing on the Executive MBA and Marketing Leadership on the MSc in Marketing, Consumption & Society at the University of Limerick. She also delivers modules on Marketing, Customer Engagement and Consumer Insight at Warwick Business School and Loughborough University Business School. She encourages critical, creative and reflective engagement with her material and has won several awards for Teaching Excellence. She has also published widely including in the European Journal of Marketing, Consumption, Markets & Culture, Marketing Theory, Industrial Marketing Management, Journal of Marketing Management, Journal of Business Ethics and the Journal of Business Research. She is a member of the Academy of Marketing Executive Committee, the foremost professional body for marketing academics in the UK and she Chairs its Research Subcommittee.


Research Interests

Relationship Marketing, Marketing Leadership, Critical Marketing, Interpretive Consumer Research. 

Books

  Year Publication
2004 Exploring Direct and Customer Relationship Marketing.
Evans, M; O'Malley, L; Patterson, M (2004) Exploring Direct and Customer Relationship Marketing. London: Thompson Learning. [Details]
1999 Exploring Direct Marketing.
O'Malley, L; Patterson, M; Evans, MJ (1999) Exploring Direct Marketing. London: International Thomson Business Press. [Details]

Book Chapters

  Year Publication
2018 'Living the History of the Titanic in Cobh'
Panayiotopoulos, A; Lichrou, M; O’Malley, L; Patterson, M (2018) 'Living the History of the Titanic in Cobh' In: Cultural Heritage: A Research Anthology. London: Routledge. [Details]
2017 'Place branding and place narratives'
Lichrou, M., Patterson, M., O'Malley, L. and O'Leary, K. (2017) 'Place branding and place narratives' In: Handbook on Place Branding and Marketing. Cheltenham: Edward Elgar. [Details]
2016 'Authenticity and Transparency in the Teaching of Leadership Readiness'
Lisa O'Malley, Ellen Fowler and Sarah Moore (2016) 'Authenticity and Transparency in the Teaching of Leadership Readiness' In: Innovative Business Education Design for 21st Century Learning. UK: Springer. [Details]
2016 'Marketing Theory'
O'Malley, L. and M. Lichrou (2016) 'Marketing Theory' In: The Marketing Book. UK: Routledge. [Details]
2013 'Death of a Metaphor: Re-viewing the 'Marketing as Relationships' Frame'
O'Malley, L., M. Patterson and H. Kelly-Holmes (2013) 'Death of a Metaphor: Re-viewing the 'Marketing as Relationships' Frame' In: International Perspectives on Marketing Theory: Volume Two, Managing Marketplace Relations. London: Sage. [Details]
2013 'Bouncing Back: Reclaiming the Body from Pregnancy'
Patterson M. and L. O'Malley (2013) 'Bouncing Back: Reclaiming the Body from Pregnancy' In: Motherhoods, Markets and Consumption. London: Routledge. [Details]
2006 'Paperback Mother'
O'Malley, L; Patterson, M; Ni Bheachain, C (2006) 'Paperback Mother' In: Consuming Books: The Marketing and Consumption of Literature. [Details]
2005 'Vanishing Point: The Mix Management Paradigm Re-Viewed'
O'Malley, L; Patterson, M (2005) 'Vanishing Point: The Mix Management Paradigm Re-Viewed' In: Relationship Marketing, Volume One: Shaking the Foundations and The Origins of Relationship Marketing. [Details]
2005 'Concept, Metaphor or Reality: The Prognosis for Relationship Marketing in Consumer Markets'
O'Malley, L; Tynan, C (2005) 'Concept, Metaphor or Reality: The Prognosis for Relationship Marketing in Consumer Markets' In: Relationship Marketing, Volume Three: Paradigm or Perspective - The Future of Relationship Marketing. [Details]
2003 'Relationship Marketing'
O'Malley, L; Tynan, C (2003) 'Relationship Marketing' In: Marketing Changes. [Details]
2003 'Relationship Marketing: Conceptual Foundations'
O'Malley, L; Tynan, C (2003) 'Relationship Marketing: Conceptual Foundations' In: The Marketing Book. [Details]
2001 'Vanishing Point: The Mix Management Paradigm Re-Viewed'
O'Malley, L; Patterson, M (2001) 'Vanishing Point: The Mix Management Paradigm Re-Viewed' In: Marketing: Critical Perspectives in Business and Management. [Details]

Peer Reviewed Journals

  Year Publication
2018 'Road bowling in Ireland: Social space and the context of context'
O’Leary, K; Patterson, M; O’Malley, L (2018) 'Road bowling in Ireland: Social space and the context of context'. Consumption, Markets And Culture, [DOI] [Details]
2017 'Making Santorini: Reflecting on the Past, Imagining the Future”, Journal of Place Management and Development'
Lichrou, M; O’Malley, L; Patterson, M; O’Leary, K (2017) 'Making Santorini: Reflecting on the Past, Imagining the Future”, Journal of Place Management and Development'. Journal Of Place Management And Development, 10 (2):106-120 [DOI] [Details]
2017 'Strategic B2B Customer Experience Management: The Importance of Outcomes-Based Measures'
Zolkeiwski, J., V.M. Story, L. O'Malley, P. Chan, J. Burton, A. Alessandroi, P. Hunter-Jones, L. Peters, C. Raddats and W. Robinson (2017) 'Strategic B2B Customer Experience Management: The Importance of Outcomes-Based Measures'. Journal Of Services Marketing, [ULIR Link] [Details]
2017 'Beating, ditching and hiding: consumers' everyday resistance to marketing'
Heath, T,Cluley, R,O'Malley, L (2017) 'Beating, ditching and hiding: consumers' everyday resistance to marketing'. Journal Of Marketing Management, 33 :1281-1303 [DOI] [Details]
2016 'The role of the boundary spanner in bringing about innovation in cross-sector partnerships'
Ryan, A,O'Malley, L (2016) 'The role of the boundary spanner in bringing about innovation in cross-sector partnerships'. Scandinavian Journal of Management, 32 :1-9 [DOI] [Details]
2016 'Unveiling Everyday Reflexivity Tactics in a Sustainable Community'
Casey, K., M. Lichrou and L. O'Malley (2016) 'Unveiling Everyday Reflexivity Tactics in a Sustainable Community'. Journal Of Macromarketing, [DOI] [ULIR Link] [Details]
2016 'Caring and Conflicted: Mothers' Ethical Judgments about Consumption'
Heath, T,O'Malley, L,Heath, M,Story, V (2016) 'Caring and Conflicted: Mothers' Ethical Judgments about Consumption'. Journal Of Business Ethics, 136 :237-250 [DOI] [ULIR Link] [Details]
2015 'Insights into the creation of a successful MNE innovation cluster'
O'Dwyer, M,O'Malley, L,Murphy, S,McNally, RC (2015) 'Insights into the creation of a successful MNE innovation cluster'. Competitiveness Review, 25 [DOI] [Details]
2015 'Identity and Radical Process Innovation: The Case of the SSPC'
Lisa O'Malley, Michele O'Dwyer, Regina C McNally, Stephen Murphy (2015) 'Identity and Radical Process Innovation: The Case of the SSPC'. Industrial Marketing Management, 143 (8):1335-1342 [DOI] [Details]
2014 'Identity, collaboration and radical innovation: The role of dual organisation identification'
O'Malley, L,O'Dwyer, M,McNally, RC,Murphy, S (2014) 'Identity, collaboration and radical innovation: The role of dual organisation identification'. Industrial Marketing Management, 43 :1335-1342 [DOI] [Details]
2014 'Relational marketing: development, debates and directions'
Lisa O'Malley (2014) 'Relational marketing: development, debates and directions'. Journal Of Marketing Management, 30 (11-12):1220-1238 [DOI] [Details]
2014 'On the Marketing Implications of Place Narratives'
Lichrou, M., L. O'Malley and M. Patterson (2014) 'On the Marketing Implications of Place Narratives'. Journal Of Marketing Management, 30 (9/10):832-856 [DOI] [ULIR Link] [Details]
2014 'Structural social capital evolution and knowledge transfer: Evidence from an Irish pharmaceutical network'
Raffaele Filieri, Regina C McNally, Michele O'Dwyer, Lisa O'Malley (2014) 'Structural social capital evolution and knowledge transfer: Evidence from an Irish pharmaceutical network'. Industrial Marketing Management, 43 (3):429-440 [DOI] [Details]
2014 'Caring and Conflicted: Mothers’ Ethical Judgments about Consumption'
Teresa Heath, Lisa O'Malley, Matthew Heath, Vicky Story (2014) 'Caring and Conflicted: Mothers’ Ethical Judgments about Consumption'. Journal Of Business Ethics, [DOI] [Details]
2012 'Roles, Role Performance and Radical Innovation Competences'
Story, V., L. O'Malley and S. Hart (2012) 'Roles, Role Performance and Radical Innovation Competences'. Industrial Marketing Management, [Details]
2011 'Marketing in a Recession: Retrench or Invest'
O'Malley, L., V. Story and V. O'Sullivan (2011) 'Marketing in a Recession: Retrench or Invest'. Journal Of Strategic Marketing, 19 (3):285-310 [Details]
2010 'Responsible business practice: re-framing CSR for effective SME engagement'
Ryan, A; O'Malley, L; O'Dwyer, M (2010) 'Responsible business practice: re-framing CSR for effective SME engagement'. EUROPEAN JOURNAL OF INTERNATIONAL MANAGEMENT, 4 (3):290-302 [DOI] [Details]
2010 'Motherhood, Marketization, and Consumer Vulnerability'
Davies, A; Prothero, A; Sorensen, E; O'Malley, L; O'Donohoe, S; Dobscha, S; Geiger, S; Thomsen, TU (2010) 'Motherhood, Marketization, and Consumer Vulnerability'. JOURNAL OF MACROMARKETING, 30 (4):384-397 [DOI] [Details]
2010 'Moving beyond binary opposition: Exploring the tapestry of gender in consumer research and marketing'
Bettany, S; Dobscha, S; O'Malley, L; Prothero, A (2010) 'Moving beyond binary opposition: Exploring the tapestry of gender in consumer research and marketing'. MARKETING THEORY, 10 (1):3-28 [DOI] [Details]
2010 'Buying into Motherhood? Problematic Consumption and Ambivlence in Transitional Phases'
Davis, A.S., S. Dobscha, S. Geiger, L. O'Malley, A. Prothero, E.G. Sorensen and T.U. Thomsen (2010) 'Buying into Motherhood? Problematic Consumption and Ambivlence in Transitional Phases'. Consumption, Markets And Culture, 13 (4):373-397 [Details]
2010 'Narratives of a tourism destination: Local particularities and their implications for place marketing and branding'
Lichrou M., O'Malley L., Patterson M. (2010) 'Narratives of a tourism destination: Local particularities and their implications for place marketing and branding'. Place Branding and Public Diplomacy, 6 (2):134-144 [DOI] [Details]
2009 'Relational Responses and Competences for Radical Product Innovation'
O'Malley, L; Story, V; Hart, S (2009) 'Relational Responses and Competences for Radical Product Innovation'. JOURNAL OF MARKETING MANAGEMENT, 25 (5/6):461-481 [Details]
2009 'Women in Advertising: Representations, Repercussions and Responses'
Maurice Patterson, Lisa O'Malley and Vicky Story (2009) 'Women in Advertising: Representations, Repercussions and Responses'. Irish Marketing Review, 20 (1):9-22 [Details]
2008 'Place-product or Place Narrative(s)? Perspectives in the Marketing of Tourism Destinations'
O'Malley, L; Lichrou, M; Patterson, M (2008) 'Place-product or Place Narrative(s)? Perspectives in the Marketing of Tourism Destinations'. JOURNAL OF STRATEGIC MARKETING, 18 (1/2):10-20 [Details]
2008 'Reflections on Collaboration in Interpretative Consumer Research'
O'Malley, L; Davies, AS; Dobscha, S; Geiger, S; Prothero, A; Sorensen, P; O'Donoghue, E; Thomsen, S (2008) 'Reflections on Collaboration in Interpretative Consumer Research'. QUALITATIVE MARKETING RESEARCH: AN INTERNAT. JOURNAL, 16 (1):147-165 [Details]
2008 'The Development of Relationships and Networks for Successful Radical Innovation'
Vicky Story, Susan Hart and Lisa O'Malley (2008) 'The Development of Relationships and Networks for Successful Radical Innovation'. Journal Of Consumer Behaviour, 7 (3):187-200 [Details]
2008 'Death of a metaphor: reviewing the 'marketing as relationships' frame'
O'Malley, L; Patterson, M; Kelly-Holmes, H (2008) 'Death of a metaphor: reviewing the 'marketing as relationships' frame'. MARKETING THEORY, 8 (2):167-187 [DOI] [Details]
2008 'Hidden Mountain The Social Avoidance of Waste'
de Coverly, E; McDonagh, P; O'Malley, L; Patterson, M (2008) 'Hidden Mountain The Social Avoidance of Waste'. JOURNAL OF MACROMARKETING, 28 (3):289-303 [DOI] [Details]
2006 'Mining and Tourism: Conflicts in the Marketing of Milos Island as a Tourism Destination'
Lichrou, M; O'Malley,L (2006) 'Mining and Tourism: Conflicts in the Marketing of Milos Island as a Tourism Destination'. *, 3 (1):35-46 [DOI] [Details]
2006 'Brands, Consumers and Relationships: A Critical Review'
Patterson, M; O'Malley, L (2006) 'Brands, Consumers and Relationships: A Critical Review'. IRISH MARKETING REVIEW, 18 (*):10-20 [Details]
2006 'Mapping the re-engagement of CRM with relationship marketing'
Mitussis, D; O'Malley, L; Patterson, M (2006) 'Mapping the re-engagement of CRM with relationship marketing'. EUROPEAN JOURNAL OF MARKETING, 40 (5-6):572-589 [DOI] [Details]
2006 'Pedagogy and Relationship Marketing: Opportunities for Frame Restructuring using African Drumming'
O'Malley, L; Ryan, A (2006) 'Pedagogy and Relationship Marketing: Opportunities for Frame Restructuring using African Drumming'. JOURNAL OF MARKETING MANAGEMENT, 22 (1/2):195-214 [Details]
2006 'Consuming Families: Marketing, Consumption and the Role of Families in the Twenty-First Century'
O'Malley, L; Prothero, A (2006) 'Consuming Families: Marketing, Consumption and the Role of Families in the Twenty-First Century'. Journal Of Marketing Management, 22 (9/10):899-905 [Details]
2004 'Beyond the Frills of Relationship Marketing'
O'Malley, L; Prothero, A (2004) 'Beyond the Frills of Relationship Marketing'. JOURNAL OF BUSINESS RESEARCH, 57 (*):1286-1294 [Details]
2003 'Professional Interaction: Exploring the Concept of Attraction'
Harris, LC; O'Malley, L; Patterson, M (2003) 'Professional Interaction: Exploring the Concept of Attraction'. MARKETING THEORY, 3 (1):9-36 [Details]
2002 'Relationships and Technology: Strategic Implications'
O'Malley, L; Mitussis, D (2002) 'Relationships and Technology: Strategic Implications'. JOURNAL OF STRATEGIC MARKETING, 10 (3):225-238 [Details]
2002 'Vanishing Point: The Mix Management Paradigm Re-Viewed (Introspective Retrospective)'
O'Malley, L; Patterson, M (2002) 'Vanishing Point: The Mix Management Paradigm Re-Viewed (Introspective Retrospective)'. THE MARKETING REVIEW, 3 (1):39-63 [Details]
2001 'Bridging the Direct Marketing - Direct Consumer Gap: Some Solutions from Qualitative Research'
Evans, MJ; Patterson, M; O'Malley, L (2001) 'Bridging the Direct Marketing - Direct Consumer Gap: Some Solutions from Qualitative Research'. QUALITATIVE MARKETING RESEARCH: AN INTERNAT. JOURNAL, 4 (1):17-24 [Details]
2000 'Maintaining Relationships: Lessons from the Legal Market'
Harris, LC; O'Malley, L (2000) 'Maintaining Relationships: Lessons from the Legal Market'. SERVICE INDUSTRIES JOURNAL, 20 (4):62-84 [Details]
2000 'The Evolution of the Direct Marketing Consumer'
Patterson, M; O'Malley, L (2000) 'The Evolution of the Direct Marketing Consumer'. THE MARKETING REVIEW, 1 (1):89-101 [Details]
2000 'Relationship Marketing in Consumer Markets: Rhetoric or Reality?'
O'Malley, L; Tynan, C (2000) 'Relationship Marketing in Consumer Markets: Rhetoric or Reality?'. EUROPEAN JOURNAL OF MARKETING, 34 (7):797-815 [Details]
1999 'Direct Mail Attitudes: A UK Perspective'
Patterson, M Evans, M; O'Malley, L (1999) 'Direct Mail Attitudes: A UK Perspective'. JOURNAL OF DATABASE MARKETING, 7 (2):157-172 [Details]
1999 'UK Attitudes Toward Direct Mail'
Patterson, M; Evans, MJ; O'Malley, L (1999) 'UK Attitudes Toward Direct Mail'. JOURNAL OF DATABASE MARKETING, 7 (2):157-172 [Details]
1999 'The Dynam,ics of the Legal Market: An Interaction Perspective'
O'Malley, L; Harris, LC (1999) 'The Dynam,ics of the Legal Market: An Interaction Perspective'. EUROPEAN JOURNAL OF MARKETING, 33 (9/10):874-895 [Details]
1999 'The Utility of the Relationship Metaphor in Consumer Markets: A Critical Evaluation'
O'Malley, L; Tynan, C (1999) 'The Utility of the Relationship Metaphor in Consumer Markets: A Critical Evaluation'. JOURNAL OF MARKETING MANAGEMENT, 15 (*):587-602 [Details]
1999 'Direct Marketing: Data Fusion and Data Control'
O'Malley, L; Patterson, M; Evans, MJ (1999) 'Direct Marketing: Data Fusion and Data Control'. J. TARGETING, MEASUREMENT AND ANALYSIS FOR MARKETING, * (*):288-302 [Details]
1998 'Vanishing Point: The Mix Management Paradigm Re-Viewed'
O'Malley, L; Patterson, M (1998) 'Vanishing Point: The Mix Management Paradigm Re-Viewed'. JOURNAL OF MARKETING MANAGEMENT, 14 (8):829-852 [Details]
1998 'Relationship Marketing and Privacy Issues: Building Bonds or Barriers'
Evans, M; O'Malley, L; Patterson, M (1998) 'Relationship Marketing and Privacy Issues: Building Bonds or Barriers'. JOURNAL OF DATABASE MARKETING, 6 (1):34-47 [Details]
1998 'Can Loyalty Schemes Really Build Loyalty'
O'Malley, L. (1998) 'Can Loyalty Schemes Really Build Loyalty'. MARKETING INTELLIGENCE AND PLANNING, 16 (1):58-67 [Details]
1997 'Database Marketing: Investigating Privacy Concerns'
Patterson, M; O'Malley, L; Evans, MJ (1997) 'Database Marketing: Investigating Privacy Concerns'. J. MARKETING COMMUNICATIONS, 3 (3):151-174 [Details]
1997 'Intimacy or Intrusion: The Privacy Dilemma for Relationship Marketing in Consumer Markets'
O'Malley, L; Patterson, M; Evans, M (1997) 'Intimacy or Intrusion: The Privacy Dilemma for Relationship Marketing in Consumer Markets'. JOURNAL OF MARKETING MANAGEMENT, 13 (6):541-560 [Details]
1997 'Consumer Reactions to Database-Based Supermarket Loyalty Schemes'
Evans, MJ; Patterson, M; O'Malley, L; Mitchell, S (1997) 'Consumer Reactions to Database-Based Supermarket Loyalty Schemes'. JOURNAL OF DATABASE MARKETING, 4 (4):307-320 [Details]
1997 'Use and Application of Geodemographic Databases in Site Selection and Trade Area Analysis by UK Retailers: An Empirical Investigation'
O'Malley, L; Patterson, M; Evans, MJ (1997) 'Use and Application of Geodemographic Databases in Site Selection and Trade Area Analysis by UK Retailers: An Empirical Investigation'. INTERNATIONAL J. RETAIL & DISTRIBUTION MANAGEMENT, 25 (6):188-196 [Details]
1996 'The Growth of Direct Marketing and Consumer Attitudinal Response to the Privacy Issue'
Patterson, M; Evans, MJ; O'Malley, L (1996) 'The Growth of Direct Marketing and Consumer Attitudinal Response to the Privacy Issue'. J. TARGETING, MEASUREMENT AND ANALYSIS FOR MARKETING, 4 (3):201-213 [Details]
1996 'Direct Mail and Consumer Response: An Empirical Study of Consumer Experiences of Direct Mail'
Evans, MJ; Patterson, M; O'Malley, L (1996) 'Direct Mail and Consumer Response: An Empirical Study of Consumer Experiences of Direct Mail'. JOURNAL OF DATABASE MARKETING, 3 (3):250-262 [Details]
1996 'Direct Marketing Communications in the UK: A Study of Growth Past, Present and Future'
Evans, MJ; Patterson, M; O'Malley, L (1996) 'Direct Marketing Communications in the UK: A Study of Growth Past, Present and Future'. J. Marketing Communications, 2 (1):51-65 [Details]
1995 'Retailing Applications of Geodemographics: A Preliminary Investigation'
O'Malley, L; Patterson, M; Evans, MJ (1995) 'Retailing Applications of Geodemographics: A Preliminary Investigation'. MARKETING INTELLIGENCE AND PLANNING, 13 (2):26-35 [Details]
1995 'Direct Marketing: Rise and Rise or Rise and Fall?'
Evans, M; O'Malley, L; Patterson, M (1995) 'Direct Marketing: Rise and Rise or Rise and Fall?'. MARKETING INTELLIGENCE AND PLANNING, 13 (6):16-23 [Details]
1995 'Direct Marketing: Rise and Rise, or Rise and Fall'
Evans, M; O'Malley, L; Patterson, M (1995) 'Direct Marketing: Rise and Rise, or Rise and Fall'. MARKETING INTELLIGENCE AND PLANNING, 13 (6):16-23 [Details]

Conference Publications

  Year Publication
European Advances in Consumer Resarch
Davies, A.S Dobscha, S. Geiger, S Prothero, A.P Sorensen, E. O'Donoghue, S Thomsen, T. Guiding, Chiding and Providing: Consumption and the Social Networks of Expectant Mothers European Advances in Consumer Resarch [Details]
Interpretive Consumer Research Workshop
Davies, A.S Dobscha, S. Geiger, S Prothero, A.P Sorensen, E. O'Donoghue, S Thomsen, T. The Challenges of Multiplicity in Interpretive Consumer Research Interpretive Consumer Research Workshop [Details]
2017 4th Corfu Symposium on Managing & Marketing Places
O'Malley, L., Lichrou, M. and Patterson, M. (2017) Co-Constructing the Gaze: Existential Authenticity and Tourist Experience Co-Creation 4th Corfu Symposium on Managing & Marketing Places [Details]
2017 Institute of Place Management 4th International Biennial Conference
O'Malley, L.; Lichrou, M.; Patterson, M. (2017) Tourism, place and the market: Exploring authenticity as value creation Institute of Place Management 4th International Biennial Conference [Details]
2016 International Society for Markets and Development Biennial Conference
Lichrou, M., L. O'Malley and M. Patterson (2016) Tourism Development and Marketization: Insights from Local Narratives International Society for Markets and Development Biennial Conference Universidad Del Pacífico, Lima, Peru, , 09-AUG-16 - 11-AUG-16 [Details]
2016 International Society for Markets and Development Biennial Conference
Lichrou, M., L. O'Malley and M. Patterson (2016) Tourism Development and Marketization: Insights from Local Narratives International Society for Markets and Development Biennial Conference [Details]
2016 3rd Corfu Symposium on Managing & Marketing Places
Lichrou, M., O’Leary, K., Patterson, M. and O’Malley, L. (2016) (Re)thinking Place, Meaning and Narrative 3rd Corfu Symposium on Managing & Marketing Places [Details]
2016 RSA Workshop: Beyond the Great Beauty, Rescaling Heritage and Tourism
O’Malley, L., Lichrou, M. and Patterson , M. (2016) Authenticity and Experience Co-creation in Tourism RSA Workshop: Beyond the Great Beauty, Rescaling Heritage and Tourism [Details]
2016 Consumer Experiences of Marketing: Pervasive, Problematic, and in Need of a Caring Perspective
Heath, T,O'Malley, L,Petruzzellis, L,Winer, RS (2016) REDISCOVERING THE ESSENTIALITY OF MARKETING Consumer Experiences of Marketing: Pervasive, Problematic, and in Need of a Caring Perspective , pp.139-140 [DOI] [Details]
2015 Academy of Marketing Conference: The Magic in Marketing
O'Leary, K., M. Patterson and L. O'Malley (2015) The Magic of Space: A Spatial Voyage into Consumer Culture Theory Academy of Marketing Conference: The Magic in Marketing University of Limerick, [Details]
2015 8th Workshop on Interpretive Consumer Research
O'Leary, K., M. Patterson and L. O'Malley (2015) Consumption, Space and CCT 8th Workshop on Interpretive Consumer Research University of Edinburgh, [Details]
2015 Academy of Marketing Conference: The Magic in Marketing
Casey, K., Lichrou, M. and O’Malley, L. (2015) When ethics alone are not enough: The role of politics in consumer studies Academy of Marketing Conference: The Magic in Marketing [Details]
2014 International Centre for Anti-Consumption Research / Journal of Consumer Affairs Symposium on Anti-consumption and Consumer Wellbeing
Casey, K; Lichrou, M;O’Malley, L (2014) Living Discourse: Anti-consumption as a way of life International Centre for Anti-Consumption Research / Journal of Consumer Affairs Symposium on Anti-consumption and Consumer Wellbeing Germany, , 04-JUL-14 - 05-JUL-14 [Details]
2014 Myth and the Market, Inter-disciplinary Conference
Casey, K; Lichrou, M; L. O’Malley, L (2014) Myth spinning in an ideological community: A Barthesian analysis Myth and the Market, Inter-disciplinary Conference Carlingford, Ireland, , 19-JUN-14 - 21-JUN-14 [Details]
2014 Academy of Marketing Conference: Marketing Dimensions People, places and spaces
O’Malley, L., Lichrou, M. and Patterson, M. (2014) Towards Co-Creating Authentic Tourist Experiences Academy of Marketing Conference: Marketing Dimensions People, places and spaces [Details]
2014 Annual Macromarketing Conference
Casey, K. Lichrou, M. and O’Malley, L. (2014) Unveiling Everyday Reflexivity Tactics in a Sustainable Community Annual Macromarketing Conference [Details]
2014 Child and Teen Consumption Conference: Being, Becoming and Belonging
C. Nash, L. O'Malley and M. Patterson (2014) Wii Have Space Issues: The Impact of Space in the Doing and Display of Family . In: David Marshall and Stephanie O'Donohoe eds. Child and Teen Consumption Conference: Being, Becoming and Belonging [Details]
2014 39th Annual Macromarkeitng Conference
Casey, K; Lichrou, M; O'Malley, L (2014) Unveiling Everyday Reflexivity Tactics in a Sustainable Community 39th Annual Macromarkeitng Conference Royal Holloway, London, , 02-JUL-14 - 05-JUL-14 [Details]
2014 Myth and the Market
Casey, K., Lichrou, M. and O’Malley, L. (2014) Myth Spinning and Frame Making: Mobilising Movements Myth and the Market [Details]
2014 Academy of Marketing Annual Conference
O'Malley, L; Lichrou, L; Patterson, M (2014) Towards Co-Creating Authentic Tourist Experiences Academy of Marketing Annual Conference Bournemouth University, , 08-JUL-14 - 10-JUL-14 [Details]
2014 Academy of Marketing Annual Conference
Heath, T; O'Malley, L; Tynan, C (2014) Perspectives on Marketing Education: Caring and Critical Academy of Marketing Annual Conference Bournemouth University, , 08-JUL-14 - 10-JUL-14 [Details]
2014 Child and Teen Consumption Conference
Nash,C; O'Malley, L; Patterson, M (2014) Wii Have Space Issues: The Impact of Space in the Doing and Display of Family Child and Teen Consumption Conference Edinburgh, UK, [Details]
2014 5th ICAR symposium
Casey, K., Lichrou, M. and O’Malley, L. (2014) Living Discourse: Anti-consumption as a way of Life 5th ICAR symposium [Details]
2013 Academy of Marketing
Pramendorfer, C; Story, V; O’Malley, L; Pereira-Heath, T (2013) Young Mothers’ Self-Indulgence Behaviour Academy of Marketing University of South Wales, Cardiff, , 08-JUL-13 - 11-JUL-13 [Details]
2013 Academy of Marketing Annual Conference, Marketing Relevance
Lichrou, M; O’Malley, L; Patterson, M (2013) Spectacle, Business, Home: Exploring Place and Marketing Relevance Academy of Marketing Annual Conference, Marketing Relevance Cardiff, , 08-JUL-13 - 11-JUL-13 [Details]
2013 5th International Conference on Rhetoric and Narrative in Management Research
Lichrou, M; O'Malley, L; Patterson, M (2013) Place, Identity, and Local Population: The Role of Narrative in the Management of a Place Brand 5th International Conference on Rhetoric and Narrative in Management Research Barcelona, , 25-MAR-13 - 27-MAR-13 [Details]
2013 Academy of Marketing Annual Conference
M. Lichrou, L. O'Malley and M. Patterson (2013) Spectacle, Business, Home: Exploring Place and Marketing Relevance Academy of Marketing Annual Conference [Details]
2013 Academy of Marketing Annual Conference: Marketing Relevance
Lichrou, M. O’Malley, L. and Patterson, M (2013) Spectacle, Business, Home: Exploring Place and Marketing Relevance Academy of Marketing Annual Conference: Marketing Relevance [Details]
2012 34th INFORMS Marketing Science Conference
McNally, R; O’Dwyer, M; Healy, B; Filieri, R; O’ Malley, L (2012) Social capital and the evolution of successful inter-organisational networks’ 34th INFORMS Marketing Science Conference Boston, , 07-JUN-12 - 09-JUN-12 [Details]
2012 19th International Product Development Management Conference, EIASM
McNally, R; O’Dwyer, M; Healy, B; Filieri, R; O’Malley, L; Murphy, S (2012) What makes a Cluster work? A narrative Analysis 19th International Product Development Management Conference, EIASM Manchester, , 17-JUN-12 - 19-JUN-12 [Details]
2012 International Federation of Scholarly Associations of Management
O’Dwyer, M; Healy, B; McNally, R; Filieri, R; O’Malley, L (2012) Structural Social Capital and Knowledge Transfer: evidence from an Irish Pharmaceutical Cluster International Federation of Scholarly Associations of Management , 26-JUN-12 - 29-JUN-12 [Details]
2012 Institute for the Study of Business Markets
McNally, R; Filieri, R; O’Dwyer, M; O’ Malley, L; Healy, B (2012) Learning processes as a mediator between social capital and information acquisition’ Institute for the Study of Business Markets Chicago, , 15-AUG-12 - 16-AUG-12 [Details]
2011 Academy of Marketing Annual Conference
O’Malley, L; Story, V (2011) Marketing Leadership Academy of Marketing Annual Conference Liverpool, , 05-JUL-11 - 07-JUL-11 [Details]
2009 25th Annual IMP Conference Marseilles, France
Nätti, S and Ryan, A and O'Malley, L (2009) Mind Your Language: A Review of Music Metaphors in Business Networks Research 25th Annual IMP Conference Marseilles, France [Details]
2009 1st International Colloquium on Place Marketing and Branding
Lichrou, M; O’Malley, L; Patterson, M (2009) Local Narratives of a Tourism Destination: Santorini’s Present Challenges and Future Prospects 1st International Colloquium on Place Marketing and Branding London, , 24-SEP-09 - 25-SEP-09 [Details]
2008 37th Annual European Marketing Academy Conference
Story, V; O’Malley, L; Hart, S (2008) The Development of Relationships and Networks for Successful Radical Innovation 37th Annual European Marketing Academy Conference Brighton, , 27-MAY-08 - 30-MAY-08 [Details]
2008 Academy of Marketing Annual Conference
Story, V; O’Malley, L; Hart, S (2008) Developing Competencies for Radical Innovation: The Role of Interaction, Relationships and Networks Academy of Marketing Annual Conference Aberdeen, , 07-JUL-08 - 10-JUL-08 [Details]
2008 11th Annual Conference of the Irish Academy of Management
O’Malley, L; Story, V; Hart, S (2008) Exploring Interaction, Relationships and Networks in Supporting Competencies for Radical Innovation 11th Annual Conference of the Irish Academy of Management Dublin, , 03-SEP-08 - 05-SEP-08 [Details]
2008 Association of Consumer Research
Davies, A.S Dobscha, S. Geiger, S Prothero, A.P Sorensen, E. O'Donoghue, S Thomsen, T. (2008) The Involved Ostrich: Mothers' Perceptions of Fathers' Participation in Transition to Parenthood Association of Consumer Research , 25-OCT-08 - 27-OCT-08 [Details]
2008 Consumer Culture Theory
Davies, A.S Dobscha, S. Geiger, S Prothero, A.P Sorensen, E. O'Donoghue, S Thomsen, T. (2008) Buying into Motherhood: Consumption Ambivalence and Liminality in Transitional Phases Consumer Culture Theory , 27-JUN-08 - 29-JUN-08 [Details]
2008 Consumer Culture Theory 3rd Annual Conference
Davies, A; Dobscha, S; Geiger, S; O’Donohoe, S; O’Malley, L; Prothero, A; Sørensen, E.B; Thomsen, T.U. (2008) Buying into Motherhood: Consumption Ambivalence and Liminality in Transitional Phases Consumer Culture Theory 3rd Annual Conference Boston, , 19-JUN-08 - 19-JUN-08 [Details]
2007 4th Interpretive Consumer Research Conference
Davies, A; Dobscha, S; Geiger, S; O’Donohoe, S; O’Malley, L; Prothero, A; Sørensen; EB; Thomsen, TU (2007) Challenges and Opportunities of Multiplicity in Interpretive Consumer Research 4th Interpretive Consumer Research Conference Marseille, , 25-APR-07 - 27-APR-07 [Details]
2007 European Advances in Consumer Research
Davies, A; Dobscha, S; Geiger, S; O’Donohoe, S; O’Malley, L; Prothero; A; Sørensen; EB;Thomsen, TU (2007) Guiding, Chiding and Providing: Consumption and the Social Networks of Expectant Mothers European Advances in Consumer Research Milan, , 11-JUL-07 - 14-JUL-07 [Details]
2007 4th Research Conference on Relationship Marketing
Ryan, A; O’Malley, L (2007) Delineating Marketing Relationships by the Nature and Scope of Organisational and Relational Level Learning . In: Grönroos, C; et al eds. 4th Research Conference on Relationship Marketing Brussels, , 28-NOV-07 - 29-NOV-07 [Details]
2007 European Advances in Consumer Research
Lichrou, M., L. O'Malley and M. Patterson (2007) Tourism, Place and Narrative: Local Interpretations of Santorini (working paper) European Advances in Consumer Research Milan, Italy, , 11-JUL-07 - 14-JUL-07 [Details]
2007 European Advances in Consumer Research, Vol. 8
Lichrou, M; O'Malley, L; Patterson, M (2007) Tourism, Place and Narrative: Local Interpretations of Santorini European Advances in Consumer Research, Vol. 8 Milan, , 11-JUL-07 - 14-JUL-07 [Details]
2007 American Marketing Association Winter Educators Conference: Creating Value through Marketing Experiences and Interactive Partnerships
Ryan, A; O’Malley, L; Fahy, J (2007) Toward a Theory of Transformative Business Relationships in Marketing: Conceptual Framework and Research Propositions American Marketing Association Winter Educators Conference: Creating Value through Marketing Experiences and Interactive Partnerships San Diego, , 16-FEB-07 - 19-FEB-07 [Details]
2006 Academy of Marketing Annual Conference: Marketing Excellence
Lichrou, M; O'Malley, L; Patterson, M (2006) Marketing Tourism Destinations: Insights from a Narrative Approach Academy of Marketing Annual Conference: Marketing Excellence , 03-JUL-06 - 06-JUL-06 [Details]
2006 22nd IMP Annual Conference
Ryan, A. and L. O'Malley (2006) Conceptualising Dyadic Interorganisational Relationships as Complex Adaptive Systems . In: * eds. 22nd IMP Annual Conference , 07-SEP-06 - 09-SEP-06 , pp.CD ROM-* [Details]
2006 Academy of Marketing Annual Conference: Marketing Excellence
Davies, A., S. Dobscha, S. Geiger, S. O'Donohoe, L. O'Malley, A. Prothero, E.B. Sorensen and T.U. Thomsen (2006) Gucci, Gucci, Gucci: Motherhood and Marketing in the 21st Century . In: P. Baines and J. Egan eds. Academy of Marketing Annual Conference: Marketing Excellence , 03-JUL-06 - 06-JUL-06 , pp.CD ROM-* [Details]
2006 Academy of Marketing Annual Conference: Marketing Excellence
Lichrou, M., L. O'Malley and M. Patterson (2006) Marketing Tourism Destinations: Insights from a Narrative Approach . In: P. Baines and J. Egan eds. Academy of Marketing Annual Conference: Marketing Excellence , 03-JUL-06 - 06-JUL-06 , pp.CD ROM-* [Details]
2006 8th ACR Conference on Gender, Marketing and Consumer Behaviour
Davies, A., S. Dobscha, S. Geiger, S. O'Donohoe, L. O'Malley, A. Prothero, E.B. Sorensen and T.U. Thomsen (2006) Hall of Mirrors: Methodological Choices for Mothers Researching Mothers . In: L. Stevens and J. Borgerson eds. 8th ACR Conference on Gender, Marketing and Consumer Behaviour , 29-JUN-06 - 01-JUL-06 , pp.67-68 [Details]
2006 8th ACR Conference on Gender, Marketing and Consumer Behaviour
Patterson, M. and L. O'Malley (2006) Bouncing Back: Emphasised Femininity and Pregnant Embodiment . In: L. Stevens and J. Borgerson eds. 8th ACR Conference on Gender, Marketing and Consumer Behaviour , 29-JUN-06 - 01-JUL-06 , pp.69-70 [Details]
2006 31st Annual Macromarketing Seminar: Macromarketing - The Future of Marketing
Davies, A., S. Dobscha, S. Geiger, S. O'Donohoe, L. O'Malley, A. Prothero, E.B. Sorensen and T.U. Thomsen (2006) What Role Does Consumption Play in the Motherhood Identity? . In: * eds. 31st Annual Macromarketing Seminar: Macromarketing - The Future of Marketing , 06-JUN-06 - 08-JUN-06 , pp.CD ROM-* [Details]
2006 35th Annual European Marketing Academy Conference: Sustainable Marketing Leadership
Davies, A., S. Dobscha, S. Geiger, S. O'Donohoe, L. O'Malley, A. Prothero, E.B. Sorensen and T.U. Thomsen (2006) The Making of a Mother: What Role Does Consumption Play in Mothering Experiences and Identities? . In: G. Avlonitis et al eds. 35th Annual European Marketing Academy Conference: Sustainable Marketing Leadership , 23-MAY-06 - 26-MAY-06 , pp.CD ROM-* [Details]
2006 Academy of Marketing Annual Conference: Marketing - Branding Business, Shaping Society
Patterson, M. and L. O'Malley (2006) Brands, Consumers and Relationships: A Review . In: K. Ui Ghallachoir et al eds. Academy of Marketing Annual Conference: Marketing - Branding Business, Shaping Society , 05-JUL-06 - 08-JUL-06 , pp.CD ROM-* [Details]
2006 ff
ff (2006) Capturing Relationship Dynamics: Developing a Theory of Transformative Business Relationships . In: * eds. ff Yli-li, Finland, , 08-OCT-06 - 10-OCT-06 , pp.CD ROM-* [Details]
2006 Academy of Marketing Annual Conference: Marketing Excellence
Lichrou, M., L. O'Malley and M. Patterson (2006) Marketing Tourism Destinations: Insights from a Narrative Approach . In: * eds. Academy of Marketing Annual Conference: Marketing Excellence , 03-JUL-06 - 06-JUL-06 , pp.CD-ROM-* [Details]
2006 8th ACR Conference on Gender, Marketing and Consumer Behaviour
Patterson, M. and L. O'Malley (2006) Bouncing Back: Emphasized Femininity and Pregnant Embodiment . In: L. Stevens and J. Borgerson eds. 8th ACR Conference on Gender, Marketing and Consumer Behaviour , 29-JUN-06 - 01-JUL-06 , pp.69-70 [Details]
2006 Academy of Marketing Annual Conference, Marketing Excellence
Lichrou, M., L. O¿Malley and M. Patterson (2006) Marketing Tourism Destinations: Insights from a Narrative Approach Academy of Marketing Annual Conference, Marketing Excellence , 03-JUL-06 - 06-JUL-06 [Details]
2006 8th ACR Conference on Gender, Marketing and Consumer Behaviour
Patterson, M; O'Malley, L (2006) Bouncing Back: Emphasised Femininity and Pregnant Embodiment 8th ACR Conference on Gender, Marketing and Consumer Behaviour Edinburgh, , 29-JUN-06 - 01-JUL-06 [Details]
2006 4th Nordic Workshop on Relationship Dynamics
Ryan, A; O'Malley, L; Fahy, J (2006) Capturing Relationship Dynamics: Developing a Theory of Transformative Business Relationships 4th Nordic Workshop on Relationship Dynamics Yli-Ii, Finland, , 08-OCT-06 - 10-OCT-06 [Details]
2006 22nd IMP Annual Conference, Opening the Network
Ryan, A; O’Malley, L (2006) Conceptualising Dyadic Inter-Organisational Relationships as Complex Adaptive Systems 22nd IMP Annual Conference, Opening the Network Milan, , 07-SEP-06 - 09-SEP-06 [Details]
2006 Academy of Marketing Annual Conference, Marketing Excellence
Davies, S; Dobscha, S; Geiger, S. O’Donohoe, S; O’Malley, L; Prothero, A; Sørensen, EB; Thomsen, TU (2006) Gucci, Gucci, Gucci: Motherhood and Marketing in the 21st Century . In: Baines, P; Egan, J eds. Academy of Marketing Annual Conference, Marketing Excellence London, , 03-JUL-06 - 06-JUL-06 [Details]
2006 8th ACR Conference on Gender, Marketing and Consumer Behaviour
Davies, A; Dobscha, S; Geiger, S; O’Donohoe, S; O’Malley, L; Prothero, A; Sørensen, EB; Thomsen, TU (2006) Hall of Mirrors: Methodological Choices for Mothers Researching Mothers” Special Session: Researching Motherhood: Experience, Empowerment and Embodiment . In: Stevens, L; Borgerson, J eds. 8th ACR Conference on Gender, Marketing and Consumer Behaviour Edinburgh, , 29-JUN-06 - 01-JUL-06 [Details]
2006 31st Annual Macromarketing Seminar, Macromarketing – The Future of Marketing
Davies, A; Dobscha, S; Geiger, S; O’Donohoe, S; O’Malley, L; Prothero, A; Sørensen, EB; Thomsen, TU (2006) What Role Does Consumption Play in the Motherhood Identity? Exploring the Motherhood Institution, Motherhood Ideals and Mothering Experiences 31st Annual Macromarketing Seminar, Macromarketing – The Future of Marketing Queenstown, New Zealand, , 06-JUN-06 - 08-JUN-06 [Details]
2006 35th Annual European Marketing Academy Conference, Sustainable Marketing Leadership: A Synthesis of Polymorphous Axioms, Strategies and Tactics
Davies, S; Dobscha, S; Geiger, S; O’Donohoe, S; O’Malley, L; Prothero, A; Sørensen, EB; Thomsen, TU (2006) The Making of a Mother: What Role Does Consumption Play in Mothering Experiences and Identities? . In: Avlonitis, G; et al eds. 35th Annual European Marketing Academy Conference, Sustainable Marketing Leadership: A Synthesis of Polymorphous Axioms, Strategies and Tactics Athens, , 23-MAY-06 - 26-MAY-06 [Details]
2006 4th Nordic Workshop on Relationship Dynamics
Ryan, A, L. O'Malley and J. Fahy (2006) Capturing Relationship Dynamics: Developing a Theory of Transformative Business Relationships 4th Nordic Workshop on Relationship Dynamics Yli-li, Finland), [Details]
2006 22nd IMP Annual Conference
Ryan, A. and L. O'Malley (2006) Conceptualising Dyadic Interorganisational Relationships as Complex Adaptive Systems 22nd IMP Annual Conference Milan, Italy, [Details]
2006 Academy of Marketing Annual Conference
M. Lichrou, L. O'Malley and M. Patterson (2006) Marketing Tourism Destinations: Insights from a Narrative Approach Academy of Marketing Annual Conference [Details]
2005 European Advances in Consumer Research
O'Malley, L., M. Patterson and C. Ni Bheachain (2005) Paperback Mother: Parenting Manuals and the Ideology of Motherhood . In: K. Ekstron and H. Brembeck eds. European Advances in Consumer Research , 15-JUN-05 - 18-JUN-05 , pp.457-457 [Details]
2005 Academy of Marketing Annual Conference: Marketing - Branding Business, Shaping Society
Ryan, A. and L. O'Malley (2005) Drumming Circle: An Experiential Learning Exercise to Develop Relational Resources . In: K. Ui Ghallachoir et al eds. Academy of Marketing Annual Conference: Marketing - Branding Business, Shaping Society , 05-JUL-05 - 08-JUL-05 , pp.CD ROM-* [Details]
2005 Annual European Marketing Academy Conference, Rejuvenating Marketing: Contamination, Innovation, Integration
O’Malley, L; Patterson, M (2005) Marketing as Relationships: Insights from Conceptual Metaphor Theory . In: Troilo, G eds. Annual European Marketing Academy Conference, Rejuvenating Marketing: Contamination, Innovation, Integration Milan, , 24-MAY-05 - 27-MAY-05 [Details]
2005 European Advances in Consumer Research
O’Malley, L; Patterson, M; Ní Bheacháin, C (2005) Paperback Mother: Parenting Manuals and the Ideology of Motherhood . In: Ekström, K; Brembeck, H eds. European Advances in Consumer Research Göteborg, , 15-JUN-05 - 18-JUN-05 [Details]
2005 Education for Sustainable Development Conference
Ryan, A; Moore, S; O'Malley, L (2005) Seeking Non-Western Models in Developing an Enhanced Understanding of Inter-dependence and Diversity in Management Education: The Role of Drumming Circles Education for Sustainable Development Conference Bournemouth, , 12-SEP-05 - 13-SEP-05 [Details]
2005 Academy of Marketing Annual Conference, Marketing: Branding Business, Shaping Society
Ryan, A; O’Malley, L (2005) Drumming Circle: An Experiential Learning Exercise to Develop Relational Resources . In: Uí Ghallachóir, K; et al eds. Academy of Marketing Annual Conference, Marketing: Branding Business, Shaping Society Dublin Institute of Technology, , 05-JUL-05 - 08-JUL-05 [Details]
2005 Academy of Marketing Annual Conference, Marketing: Branding Business, Shaping Society
Patterson, M; O’Malley, L (2005) Brands, Consumers and Relationships: A Review . In: Uí Ghallachóir, K; et al eds. Academy of Marketing Annual Conference, Marketing: Branding Business, Shaping Society Dublin Institute of Technology, , 05-JUL-05 - 08-JUL-05 [Details]
2005 Seventh European Association for Consumer Research Conference
O’Malley, L., Patterson, M. and Ní Bheacháin, C (2005) ‘Paperback Mother: Parenting Manuals and the Ideology of Motherhood’ Seventh European Association for Consumer Research Conference Goteborg University, Sweden, , 15-MAY-05 - 18-JUN-05 [Details]
2005 Education for Sustainable Development
Ryan, A., S. Moore, and L. O'Malley (2005) Seeking Non-Western Models in Developing an Enhanced Understanding of Interdependence and Diversity in Management Education Education for Sustainable Development Bournemouth, Englang, [Details]
2005 Academy of Marketing Annual Conference: Marketing - Branding Business, Shaping Society
Ryan, A. and L. O'Malley (2005) Drumming Circle: An Experiential Learning Exercise to Develop Relational Resources Academy of Marketing Annual Conference: Marketing - Branding Business, Shaping Society [Details]
2005 Academy of Marketing Annual Conference: Marketing, Branding Business, Shaping Society
M. Patterson and L. O'Malley (2005) Brands, Consumers and Relationships: A Review Academy of Marketing Annual Conference: Marketing, Branding Business, Shaping Society Dublin, , 05-JUL-05 - 08-JUL-05 [Details]
2005 European Advances in Consumer Research
L. O'Malley, M. Patterson and C. Ni Bheachain (2005) Paperback Mother: Parenting Manuals and the Ideology of Motherhood European Advances in Consumer Research Gothenburg, , 15-JUN-05 - 18-JUN-05 [Details]
2005 Education for Sustainable Development
Ryan, A., S. Moore, and L. O'Malley (2005) Seeking Non-Western Models in Developing an Enhanced Understanding of Interdependence and Diversity in Management Education . In: * eds. Education for Sustainable Development , 12-SEP-05 - 13-SEP-05 , pp.*-* [Details]
2005 34th Annual European Marketing Academy Conference: Rejuvenating Marketing - Contamination, Innovation, Integration
O'Malley, L. and M. Patterson (2005) Marketing as Relationships: Insights from Conceptual Metaphor Theory . In: G. Troilo eds. 34th Annual European Marketing Academy Conference: Rejuvenating Marketing - Contamination, Innovation, Integration , 24-MAY-05 - 27-MAY-05 , pp.CD ROM-* [Details]
2005 Academy of Marketing Annual Conference, Marketing: Branding Business, Shaping Society
Patterson, M. and L. O Malley (2005) Brands, Consumers and Relationships: A Review (CD-ROM) . In: * eds. Academy of Marketing Annual Conference, Marketing: Branding Business, Shaping Society , 05-JUL-05 - 08-JUL-05 , pp.*-* [Details]
2005 European Marketing Academy Annual Conference
L. O'Malley and M. Patterson (2005) Marketing as Relationships: Insights from Conceptual Metaphor Theory European Marketing Academy Annual Conference Milan, , 24-MAY-05 - 27-MAY-05 [Details]
2004 1st International Meetings Industry Conference: Challenges in the New Global Environment
Lichrou, M. and L. O'Malley (2004) Stakeholder Conflicts and Destination Marketing: Some Insights from the Case of Milos 1st International Meetings Industry Conference: Challenges in the New Global Environment Athens, Greece, , 19-NOV-04 - 21-NOV-04 [Details]
2004 1st International Meetings Industry Conference: Challenges in the New Global Environment
Lichrou, M; O’Malley, L (2004) Stakeholder Conflicts and Destination Marketing: Some Insights from the Case of Milos 1st International Meetings Industry Conference: Challenges in the New Global Environment Athens, , 19-NOV-04 - 21-NOV-04 [Details]
2003 Academy of Marketing Annual Conference, A History of the Next Decade
Lichrou, M. and L. O¿Malley (2003) History, Heritage and Place: Conflicts in the Marketing of Milos island Academy of Marketing Annual Conference, A History of the Next Decade , 08-JUL-03 - 10-JUL-03 [Details]
2003 2nd International Symposium on Tourism and Sustainability, Global Frameworks and Local Realities: social and cultural identities in making and consuming tourism
Lichrou, M. and L. O'Malley (2003) Mining and Tourism: Conflicts in the Marketing of Milos Island as a Tourism Place 2nd International Symposium on Tourism and Sustainability, Global Frameworks and Local Realities: social and cultural identities in making and consuming tourism Eastbourne, UK, , 11-SEP-03 - 12-SEP-03 [Details]
2003 European Advances in Consumer Research
De Coverly, E., L. O Malley and M. Patterson (2003) The Hidden Mountain: The Social Avoidance of Waste . In: * eds. European Advances in Consumer Research , 01-JAN-03 - 30-DEC-99 , pp.*-* [Details]
2003 European Advances in Consumer Research
Jennings, R; O’Malley, L (2003) Motherhood, Identity and Consumption . In: Brown, S; Turley, D eds. European Advances in Consumer Research Dublin, , 04-JUN-03 - 07-JUN-03 [Details]
2003 2nd International Symposium on Tourism and Sustainability, Global Frameworks and Local Realities: social and cultural identities in making and consuming tourism
Lichrou, M. and O’Malley, L. (2003) Mining and Tourism: Conflicts in the Marketing of Milos Island as a Tourism Place 2nd International Symposium on Tourism and Sustainability, Global Frameworks and Local Realities: social and cultural identities in making and consuming tourism [Details]
2003 International Research Conference
Lichrou, M. O’Malley, L (2003) Mining and Tourism: Conflicts in the Marketing of Milos Island as a Tourism Place International Research Conference Eastbourne, , 10-SEP-03 - 12-SEP-03 [Details]
2003 European Advances in Consumer Research
De Coverly, E; O’Malley, L; Patterson, M (2003) Hidden Mountain: The Social Avoidance of Waste . In: Brown, S; Turley, D eds. European Advances in Consumer Research Dublin, 4th–7th June, , 04-JUN-03 - 07-JUN-03 [Details]
2003 Academy of Marketing Annual Conference: A History of the Next Decade
Lichrou, M; O'Malley, L (2003) History, Heritage and Place: Conflicts in the Marketing of Milos island Academy of Marketing Annual Conference: A History of the Next Decade , 08-JUL-03 - 10-JUL-03 [Details]
2003 European Advances in Consumer Research
E. de Coverly, L. O'Malley and M. Patterson (2003) Hidden Mountain: The Social Avoidance of Waste European Advances in Consumer Research Dublin, , 04-JUN-03 - 07-JUN-03 [Details]
2002 6th ACR Conference on Gender, Marketing and Consumer Behaviour
Seebaransingh, N., M. Patterson and L. O'Malley (2002) Finding Ourselves: Women, Breast Augmentation and Identity 6th ACR Conference on Gender, Marketing and Consumer Behaviour Dublin, , 27-JUN-02 - 29-JUN-02 [Details]
2002 6th ACR Conference on Gender, Marketing and Consumer Behaviour
Seebaransingh, N; Patterson, M; O’Malley, L (2002) Finding Ourselves: Women, Breast Augmentation and Identity . In: Maclaran, P; Tissier-Desbordes, E eds. 6th ACR Conference on Gender, Marketing and Consumer Behaviour Dublin, , 15-JUN-02 - 16-JUN-02 [Details]
2002 Proceedings of the 10th International Colloquium in Relationship Marketing
Harris, LC; O’Malley, L; Patterson, M (2002) Professional Interaction: Exploring the Concept of Attraction . In: Bliemel, F; et al eds. Proceedings of the 10th International Colloquium in Relationship Marketing Universität Kaiserslautern, , 29-SEP-02 - 02-OCT-02 [Details]
2002 Proceedings of the 6th American Marketing Association Conference on Gender, Marketing and Consumer Behaviour
Seebaransingh, N., M. Patterson and L. O Malley (2002) Finding Ourselves: Women, Breast Augmentation and Identity . In: * eds. Proceedings of the 6th American Marketing Association Conference on Gender, Marketing and Consumer Behaviour , 15-JUN-02 - 16-JUN-02 , pp.*-* [Details]
2002 Marketing Communication Strategies in a Changing Global Environment Conference
Mitussis, D; Malley, L; Crane, A (2002) Leveraging Metaphor in International Marketing Communications Marketing Communication Strategies in a Changing Global Environment Conference Hong Kong, [Details]
2002 10th International Colloquium in Relationship Marketing
Harris, L.C., L. O'Malley and M. Patterson (2002) Professional Interaction: Exploring the Concept of Attraction 10th International Colloquium in Relationship Marketing Kaiserslautern, , 29-SEP-02 - 02-OCT-02 [Details]
2001 10th Biennial World Marketing Congress
O’Malley, L; Tynan, C (2001) Consumer Responses to Relationship Marketing: Enjoyment, Indifference and Antipathy 10th Biennial World Marketing Congress Cardiff, , 28-JUN-01 - 02-JUL-01 [Details]
2000 Proceedings of the Academy of Marketing Annual Conference, Bridging the Divide: When Theory Meets Practice
Evans, M.J., M. Patterson and L. O Malley (2000) Bridging the Direct Marketing ?Direct Consumer Gap: Some Solutions from Qualitative Research . In: * eds. Proceedings of the Academy of Marketing Annual Conference, Bridging the Divide: When Theory Meets Practice , 01-JUL-00 - 30-DEC-99 , pp.552-563 [Details]
2000 Academy of Marketing Annual Conference, Bridging the Divide: When Theory Meets Practice
Tynan, C; O’Malley, L (2000) Relationship Marketing: From Practice to Theory . In: Meyer, R eds. Academy of Marketing Annual Conference, Bridging the Divide: When Theory Meets Practice University of Derby, , 05-JUL-00 - 07-JUL-00 [Details]
2000 Academy of Marketing Annual Conference, Bridging the Divide: When Theory Meets Practice
Evans, MJ; Patterson, M; O’Malley, L (2000) Bridging the Direct Marketing – Direct Consumer Gap: Some Solutions from Qualitative Research . In: Meyer, R eds. Academy of Marketing Annual Conference, Bridging the Divide: When Theory Meets Practice University of Derby, , 05-JUL-00 - 07-JUL-00 [Details]
1999 7th International Colloquium on Relationship Marketing, Relationship Marketing: Delivering Value Out of Bounds
O’Malley, L; Tynan, C (1999) Unrequited Love: Problematising the Application of the Relationship Metaphor in Consumer Markets . In: Saren, M; Tzokas, N eds. 7th International Colloquium on Relationship Marketing, Relationship Marketing: Delivering Value Out of Bounds University of Strathclyde, , 07-NOV-99 - 09-NOV-99 [Details]
1999 15th Annual IMP Conference, Interactions, Relationships and Networks: Towards the New Millennium
O’Malley, L (1999) Consumer-Organisational Relationships as ‘Interpersonal Relationships’: A Study of Consumer Views 15th Annual IMP Conference, Interactions, Relationships and Networks: Towards the New Millennium Dublin, , 02-SEP-99 - 04-SEP-99 [Details]
1998 First Biannual Consumer Research Workshop
Tynan, C; O’Malley, L (1998) Consumer Reaction to Loyalty Schemes . In: Hogg, M eds. First Biannual Consumer Research Workshop UMIST, Manchester, , 26-MAR-98 - 28-MAR-98 [Details]
1998 First Biannual Consumer Research Workshop
O’Malley, L; Tynan, C (1998) Consumer-Organisational Relationships: Fact of Folly? . In: Hogg, M eds. First Biannual Consumer Research Workshop UMIST, Manchester, , 26-MAR-98 - 28-MAR-98 [Details]
1998 Academy of Marketing Annual Conference: Adding Value Through Marketing
Harris, LC; O’Malley, L (1998) Marketing in the Legal Market Academy of Marketing Annual Conference: Adding Value Through Marketing Sheffield Hallam University, , 08-JUL-98 - 10-JUL-98 [Details]
1998 American Marketing Association Research Conference on Relationship Marketing, Contemporary Knowledge of Relationship Marketing
O’Malley, L; Tynan, C (1998) Concept, Metaphor or Reality?: The Prognosis for Consumer-Organisational Relationships . In: Menon, A; Sheth, J eds. American Marketing Association Research Conference on Relationship Marketing, Contemporary Knowledge of Relationship Marketing Atlanta, , 12-JUN-98 - 14-JUN-98 [Details]
1997 Academy of Marketing Annual Conference, Marketing Without Borders
Evans, MJ; Patterson, M; O’Malley, L (1997) Consumer Attitudes to Direct Mail: An Empirical Investigation . In: Ashford, R; et al eds. Academy of Marketing Annual Conference, Marketing Without Borders Manchester Metropolitan University, , 08-JUL-97 - 10-JUL-97 [Details]
1997 Academy of Marketing Annual Conference, Marketing Without Borders
O’Malley L; Patterson, M (1997) Road to Damascus: The Marketing Mix Revisited . In: Ashford, R; et al eds. Academy of Marketing Annual Conference, Marketing Without Borders Manchester Metropolitan University, , 08-JUL-97 - 10-JUL-97 [Details]
1997 American Marketing Association Special Conference, New and Evolving Paradigms: The Emerging Future of Marketing
Patterson, M; Evans, MJ; O’Malley, L (1997) Direct Mail Attitudes: A UK Perspective . In: Meenaghan, T eds. American Marketing Association Special Conference, New and Evolving Paradigms: The Emerging Future of Marketing Dublin, , 12-JUN-97 - 15-JUN-97 [Details]
1997 American Marketing Association Special Conference, New and Evolving Paradigms: The Emerging Future of Marketing
O’Malley, L; Tynan, C (1997) A Reappraisal of the Relationship Marketing Constructs of Trust and Commitment . In: Meenaghan, T eds. American Marketing Association Special Conference, New and Evolving Paradigms: The Emerging Future of Marketing Dublin, , 12-JUN-97 - 15-JUN-97 [Details]
1997 Proceedings of the Academy of Marketing Annual Conference, Marketing Without Borders
Evans, M.J., M. Patterson and L. O¿Malley (1997) Consumer Attitudes to Direct Mail: An Empirical Investigation . In: R. Ashford eds. Proceedings of the Academy of Marketing Annual Conference, Marketing Without Borders , 01-JAN-97 - 30-DEC-99 , pp.*-* [Details]
1997 Proceedings of the American Marketing Association Special Conference, New and Evolving Paradigms: The Emerging Future of Marketing
Patterson, M., M.J. Evans and L. O Malley (1997) Direct Mail Attitudes: A UK Perspective . In: T. Meenaghan eds. Proceedings of the American Marketing Association Special Conference, New and Evolving Paradigms: The Emerging Future of Marketing , 01-JAN-97 - 30-DEC-99 , pp.938-940 [Details]
1996 Proceedings of the Marketing Education Group Annual Conference, 2021 - A Vision for the Next 25 Years
Mitchell, S., M. Patterson, A. Moskvin, L. O Malley and M.J. Evans (1996) Retail Loyalty Schemes: Intrusive Cocaine Snorting for Cats or Dogs . In: M.J. Baker eds. Proceedings of the Marketing Education Group Annual Conference, 2021 - A Vision for the Next 25 Years , 01-JAN-96 - 30-DEC-99 , pp.*-* [Details]
1996 3rd American Marketing Association Research Conference on Relationship Marketing, Contemporary Knowledge of Relationship Marketing
O’Malley, L; Patterson, M; Evans, MJ (1996) Intimacy or Intrusion? The Privacy Dilemma for Relationship Marketing in Consumer Markets . In: Parvatiyar, A; Sheth, J eds. 3rd American Marketing Association Research Conference on Relationship Marketing, Contemporary Knowledge of Relationship Marketing Atlanta, , 12-JUN-96 - 14-JUN-96 [Details]
1996 Marketing Education Group Annual Conference, 2021 - A Vision for the Next 25 Years
Patterson, M; Moskvin, A; O’Malley, L; Evans, MJ; Mitchell, S (1996) Database Marketing: The Battle for Control . In: Baker, MJ eds. Marketing Education Group Annual Conference, 2021 - A Vision for the Next 25 Years University of Strathclyde, , 09-JUL-96 - 12-JUL-96 [Details]
1996 Proceedings of the Marketing Education Group Annual Conference, 2021 - A Vision for the Next 25 Years
Patterson, M., A. Moskvin, L. O Malley, M.J. Evans and S. Mitchell (1996) Database Marketing: The Battle for Control . In: M.J. Baker eds. Proceedings of the Marketing Education Group Annual Conference, 2021 - A Vision for the Next 25 Years , 01-JAN-96 - 30-DEC-99 , pp.*-* [Details]
1996 Marketing Education Group Annual Conference, 2021 - A Vision for the Next 25 Years
Mitchell, S; Patterson, M; Moskvin, A; O’Malley, L; Evans, MJ (1996) Retail Loyalty Schemes: Intrusive Cocaine Snorting for Cats or Dogs? . In: Baker, MJ eds. Marketing Education Group Annual Conference, 2021 - A Vision for the Next 25 Years University of Strathclyde, , 09-JUL-96 - 12-JUL-96 [Details]
1995 Proceedings of the Marketing Education Group Annual Conference, Making Marketing Work
Fahey, D., L. O Malley and M. Patterson (1995) IT Proficiency Amongst Business Graduates: Substantial Resource or Irrelevant Skills . In: D. Jobber and M. Uncles eds. Proceedings of the Marketing Education Group Annual Conference, Making Marketing Work , 01-JAN-95 - 30-DEC-99 , pp.*-* [Details]
1995 Marketing Education Group Annual Conference, Making Marketing Work
Evans, MJ; Patterson, M; O’Malley, L (1995) Direct Marketing - (Way) Beyond 1984 . In: Jobber, D; Uncles, M eds. Marketing Education Group Annual Conference, Making Marketing Work University of Bradford, , 01-JUL-95 - 04-JUL-95 [Details]
1995 2nd Annual Henry Stewart Conference, Advances in Targeting, Measurement and Analysis for Marketing
Evans, MJ; Patterson, M; O’Malley, L (1995) The Growth of Direct Marketing and Consumer Attitudinal Response 2nd Annual Henry Stewart Conference, Advances in Targeting, Measurement and Analysis for Marketing London, , 07-JUN-95 - 08-JUN-95 [Details]
1995 Direct Marketing - (Way) Beyond 1984
Evans, M.J., M. Patterson and L. O Malley (1995) Proceedings of the Marketing Education Group Annual Conference, Making Marketing Work . In: D. Jobber and M. Uncles eds. Direct Marketing - (Way) Beyond 1984 , 01-JAN-95 - 30-DEC-99 , pp.281-290 [Details]
1995 Proceedings of the Second Annual Henry Stewart Conference, Advances in Targeting, Measurement and Analysis for Marketing
Evans, M.J., M. Patterson and L. O Malley (1995) The Growth of Direct Marketing and Consumer Attitudinal Response . In: * eds. Proceedings of the Second Annual Henry Stewart Conference, Advances in Targeting, Measurement and Analysis for Marketing , 01-JAN-95 - 30-DEC-99 , pp.5-15 [Details]
1995 Marketing Education Group Annual Conference, Making Marketing Work
Fahey, D; O’Malley, L; Patterson, M (1995) IT Proficiency Amongst Business Graduates: Substantial Resource or Irrelevant Skills? . In: Jobber, D; Uncles, M eds. Marketing Education Group Annual Conference, Making Marketing Work University of Bradford, , 01-JUL-95 - 04-JUL-95 [Details]
1993 Marketing Education Group Annual Conference, Emerging Issues in Marketing
O’Malley, L (1993) Rationale for the Single Case Approach in a Shopping Centre Marketing Study . In: Davies, M; et al eds. Marketing Education Group Annual Conference, Emerging Issues in Marketing Loughborough, , 04-JUL-93 - 07-JUL-93 [Details]
1993 Marketing Education Group Annual Conference, Emerging Issues in Marketing
O’Malley, L (1993) Maturity in the Shopping Centre Industry in the USA and Canada . In: Davies, M; et al eds. Marketing Education Group Annual Conference, Emerging Issues in Marketing Loughborough, , 04-JUL-93 - 07-JUL-93 [Details]

Conference Contributions

  Year Publication
2015 Academy of Marketing Conference 2015,
O'Malley L., Patterson, M., Lynch, L., Carroll, C., Lichrou, M., Ryan, A., Fahy, J. O'Loughlin, D., O'Connell, B. (2015) Conference Chair. [Conference Organising Committee Member], Academy of Marketing Conference 2015, Limerick, Ireland , 07-JUL-15 - 09-JUL-15 [Details]
2003 2nd International Symposium on Tourism and Sustainability, Global Frameworks and Local Realities: social and cultural identities in making and consuming tourism,
Lichrou, M. and O'Malley, L. (2003) Mining and Tourism: Conflicts in the Marketing of Milos Island as a Tourism Place. [Refereed Abstracts], 2nd International Symposium on Tourism and Sustainability, Global Frameworks and Local Realities: social and cultural identities in making and consuming tourism, Eastbourne, UK , 11-SEP-03 - 12-SEP-04 [Details]

Book Review

  Year Publication
2002 Review: Carson, D., A. Gilmore, C. Perry and K. Gronhaug (2001) Qualitative Marketing Research.
Lisa O[Malley (2002) Review: Carson, D., A. Gilmore, C. Perry and K. Gronhaug (2001) Qualitative Marketing Research. Book Review [Details]
2002 Brown, J.S. and P. Duguid (2000) The Social Life of Information, Harvard Business School Press.
O'Malley, L (2002) Brown, J.S. and P. Duguid (2000) The Social Life of Information, Harvard Business School Press. Book Review [Details]

Editorial

  Year Publication
2016 Academy of Marketing conference 2015 - the magic of marketing.
O'Malley, L,Lichrou, M,Patterson, M (2016) Academy of Marketing conference 2015 - the magic of marketing. Editorial [DOI] [Details]
2007 Consuming Families: Marketing, Consumption and the Role of Families in the Twenty-First Century.
Lisa O'Malley and Andy Prothero (2007) Consuming Families: Marketing, Consumption and the Role of Families in the Twenty-First Century. Editorial [Details]
2006 Contemporary Families and Consumption.
O'Malley, L; Prothero, A (2006) Contemporary Families and Consumption. Editorial [Details]

Invited Review Articles

  Year Publication
2006 Commentary on The Changing Image of Women in American Society: What do Pregnant Women Represent in Advertising.
Lisa O'Malley (2006) Commentary on The Changing Image of Women in American Society: What do Pregnant Women Represent in Advertising. Invited Review Articles [Details]
2006 Commentary on the F Word: The Use of Fear in Advertising to Mothers.
Lisa O'Malley (2006) Commentary on the F Word: The Use of Fear in Advertising to Mothers. Invited Review Articles [Details]

Magazine Article

  Year Publication
2015 Unveiling Everyday Reflexivity Tactics in a Sustainable Community.
Casey, K,Lichrou, M,O'Malley, L (2015) Unveiling Everyday Reflexivity Tactics in a Sustainable Community. Meeting Abstract [Details]

Technical Publication

  Year Publication
2001 Reframing Relationship Marketing For Consumer Markets.
Lisa O'Malley and Caroline Tynan (2001) Reframing Relationship Marketing For Consumer Markets. Technical Publication [Details]

Electronic Journal

  Year Publication
2006 Does My Bump Look Big in This.
O'Malley, L. (2006) Does My Bump Look Big in This. Electronic Journal [Details]

Other Items Published

  Year Publication
2003 Hidden Mountain: The Social Avoidance of Waste.
De Coverly, E; O'Malley, L; Patterson, M (2003) Hidden Mountain: The Social Avoidance of Waste. Other Items Published [Details]

Employment

  Employer Position From / To
University of Nottingham Senior Lecturer in Marketing 01-JAN-00 / 30-JUN-02
Cardiff University Lecturer in Marketing 01-JUN-96 / 31-DEC-99
University of Glamorgan Lecturer in Marketing 01-SEP-92 / 31-MAY-96

Education

  Year Institution Qualification Subject
2001 Nottingham Trent University Ph.D.
1992 University of Limerick M.B.S.
1989 Buckinghamshire College of Education Graduate Diploma
1986 University of Limerick B. Business Studies

Teaching Interests

<< Marketing Leadership, Relationship Marketing, Marketing Theory, Marketing Strategy.>>