Maria Lichrou

Lecturer BA in Tourism, MA in Marketing, PhD,

Contact Details

Lecturer in Marketing
Kemmy Business School
University of Limerick
T: +353(0)61234661
E: maria.lichrou@ul.ie
 
researcher

Biography

Born in Athens, Greece in 1976. Studied Tourism Business at Technological Institute (TEI) of Patras, Greece. 2001: received an MA in Marketing by the University of Nottingham, UK. 2009: received a PhD in Marketing (Thesis Title: Marketing and Consumption of Place: Local Narratives of Santorini) by the University of Limerick, Ireland. Her doctoral studies were funded by the Greek State Scholarships Foundation. Currently working as a Lecturer in Marketing in the University of Limerick, Ireland.

Research Interests

My research focuses on sustainability, consumption and place. I am particularly involved in two streams of research, sustainable consumption and place marketing, viewed from critical and cultural perspectives. I am a member of the Interpretivist Consumer Research Cluster in the Kemmy Business School.                                                                                                        

Peer Reviewed Journals

  Year Publication
2019 'Pilgrimage, consumption and rituals: Spiritual authenticity in a Shia Muslim pilgrimage'
Moufahim M.;Lichrou M. (2019) 'Pilgrimage, consumption and rituals: Spiritual authenticity in a Shia Muslim pilgrimage'. Tourism Management, 70 :322-332 [DOI] [Details]
2019 'Treasured trash? A consumer perspective on small Waste Electrical and Electronic Equipment (WEEE) divestment in Ireland'
Casey K.;Lichrou M.;Fitzpatrick C. (2019) 'Treasured trash? A consumer perspective on small Waste Electrical and Electronic Equipment (WEEE) divestment in Ireland'. Resources Conservation And Recycling, 145 :179-189 [DOI] [Details]
2018 'More than clothes hangers: cultural intermediaries in the field of fashion'
Lonergan, PP;Patterson, M;Lichrou, M (2018) 'More than clothes hangers: cultural intermediaries in the field of fashion'. European Journal Of Marketing, 52 :2052-2074 [DOI] [Details]
2017 'Making Santorini: reflecting on the past, imagining the future'
Lichrou, M,O'Malley, L,Patterson, M (2017) 'Making Santorini: reflecting on the past, imagining the future'. Journal Of Place Management And Development, 10 :106-120 [DOI] [Details]
2017 'Unveiling Everyday Reflexivity Tactics in a Sustainable Community'
Casey, K,Lichrou, M,O'Malley, L (2017) 'Unveiling Everyday Reflexivity Tactics in a Sustainable Community'. Journal Of Macromarketing, 37 :227-239 [DOI] [Details]
2017 'Changing role of women in the Irish society: an overview of the female consumer'
Sheehan, A., Berkery, E. and Lichrou, M. (2017) 'Changing role of women in the Irish society: an overview of the female consumer'. Irish Journal Of Management, 36 (3):162-171 [DOI] [Details]
2014 'On the Marketing Implications of Place Narratives'
Lichrou, M., L. O'Malley and M. Patterson (2014) 'On the Marketing Implications of Place Narratives'. Journal Of Marketing Management, 30 (9/10):832-856 [DOI] [ULIR Link] [Details]
2013 'From the Zoo to the Jungle ¿ Narrative Pedagogies and Enterprise Education'
Costin Y.;Dodd S.;Hynes B.;Lichrou M. (2013) 'From the Zoo to the Jungle ¿ Narrative Pedagogies and Enterprise Education'. Industry And Higher Education, 27 (6):421-432 [DOI] [Details]
2010 'Narratives of a tourism destination: Local particularities and their implications for place marketing and branding'
Lichrou M., O'Malley L., Patterson M. (2010) 'Narratives of a tourism destination: Local particularities and their implications for place marketing and branding'. Place Branding and Public Diplomacy, 6 (2):134-144 [DOI] [Details]
2008 'Place-product or place narrative(s)? Perspectives in the marketing of tourism destinations'
Lichrou M., O'Malley L., Patterson M. (2008) 'Place-product or place narrative(s)? Perspectives in the marketing of tourism destinations'. Journal of Strategic Marketing, 16 (1):27-39 [DOI] [ULIR Link] [Details]
2006 'Mining and Tourism: Conflicts in the Marketing of Milos Island as a Tourism Destination'
Lichrou, M; O'Malley,L (2006) 'Mining and Tourism: Conflicts in the Marketing of Milos Island as a Tourism Destination'. *, 3 (1):35-46 [DOI] [Details]

Edited Books

  Year Publication
2017 Inclusive place branding: Critical perspectives in theory and practice
(2017) Inclusive place branding: Critical perspectives in theory and practice [DOI] [Details]

Book Chapters

  Year Publication
2018 'Living the History of the Titanic in Cobh'
Panayiotopoulos, A; Lichrou, M; O’Malley, L; Patterson, M (2018) 'Living the History of the Titanic in Cobh' In: Cultural Heritage: A Research Anthology. London: Routledge. [Details]
2017 'Introduction'
Lichrou M.;Karavatzis M.;Giovanardi M. (2017) 'Introduction' In: Inclusive Place Branding: Critical Perspectives in Theory and Practice. [DOI] [Details]
2017 'Conclusions inclusive place branding-towards an integrative research agenda'
Giovanardi M.;Lichrou M.;Karavatzis M. (2017) 'Conclusions inclusive place branding-towards an integrative research agenda' In: Inclusive Place Branding: Critical Perspectives in Theory and Practice. [DOI] [Details]
2016 'Marketing theory'
O'Malley L.;Lichrou M. (2016) 'Marketing theory' In: The Marketing Book: Seventh Edition. [DOI] [Details]
2018 'Critical Perspectives on Place Marketing'
Giovanardi, M., Kavaratzis, M. and Lichrou, M. (2018) 'Critical Perspectives on Place Marketing' In: Mark Tadajewski, Matthew Higgins, Janice Denegri-Knott, Rohit Varman (eds). The Routledge Companion to Critical Marketing. London: Routledge. [Details]
2017 'Place branding and place narratives'
Lichrou, M., Patterson, M., O'Malley, L. and O'Leary, K. (2017) 'Place branding and place narratives' In: Handbook on Place Branding and Marketing. Cheltenham: Edward Elgar. [Details]

Editorial

  Year Publication
2016 Academy of Marketing conference 2015 - the magic of marketing.
O'Malley, L,Lichrou, M,Patterson, M (2016) Academy of Marketing conference 2015 - the magic of marketing. Editorial [DOI] [Details]

Conference Publications

  Year Publication
2018 Going Green CARE INNOVATION
Katherine Casey, Maria Lichrou, Colin FItzpatrick (2018) A Community Based Social Marketing Approach for Increased Participation in WEEE Recycling Going Green CARE INNOVATION [Details]
2018 5th Corfu Symposium on Managing & Marketing Places
Lichrou, M., Panayiotopoulos, A., O'Malley, L. and Patterson, M. (2018) Embodied Heritage Experiences of a Dystopic Event: ‘Living the History’ of the Titanic in Cobh 5th Corfu Symposium on Managing & Marketing Places [Details]
2018 Academy of Marketing Conference
Munif Alshammari, Maria Lichrou, Lisa O'Malley (2018) Religious Honeymoon: The Experience of Moving From “ME” to “WE” Through the Umrah Pilgrimage Academy of Marketing Conference University of Stirling, , 02-JUL-18 - 05-JUL-18 [Details]
2018 Academy of Marketing Conference
Katherine Casey, Maria Lichrou, Colin FItzpatrick (2018) Treasured Trash: An Exploration of the In‐Between Life of Unused Electronics Academy of Marketing Conference University of Stirling, , 02-JUL-18 - 05-JUL-18 [Details]
2018 Academy of Marketing Conference
Katherine Casey, Lisa O'Malley, Maria Lichrou (2018) Transitioning to Sustainable Living: Malleable Stories, Shared Meanings and Tacit Agendas Academy of Marketing Conference University of Stirling, , 02-JUL-18 - 05-JUL-18 [Details]
2017 4th Corfu Symposium on Managing & Marketing Places
O'Malley, L., Lichrou, M. and Patterson, M. (2017) Co-Constructing the Gaze: Existential Authenticity and Tourist Experience Co-Creation 4th Corfu Symposium on Managing & Marketing Places [Details]
2017 Institute of Place Management 4th International Biennial Conference
O'Malley, L.; Lichrou, M.; Patterson, M. (2017) Tourism, place and the market: Exploring authenticity as value creation Institute of Place Management 4th International Biennial Conference [Details]
2017 Academy of Marketing Annual Conference
Lichrou, M. and Fitzpatrick, C. (2017) Waste from electrical and electronic equipment: Exploring the potential of critical, reflexive and creative methodologies to enhance consumer recycling Academy of Marketing Annual Conference [Details]
2017 AMS World Marketing Congress
Moufahim, M. and Lichrou, M. (2017) Pilgrimage, Consumption and the Politics of Authenticity AMS World Marketing Congress Christchurch, New Zealand, , 27-JUN-17 - 01-JUL-17 [Details]
2016 International Society for Markets and Development Biennial Conference
Panayiotopoulos, Aggelos, Maria Lichrou and Zoë Lawlor (2016) “We Shall Live Together”: Insights into the Shifting Discourses of the Refugee Crisis International Society for Markets and Development Biennial Conference Universidad Del Pacífico, Lima, Peru, , 09-AUG-16 - 11-AUG-16 [Details]
2016 Academy of Marketing Annual Conference
Lonergan, Patrick, Maria Lichrou and Maurice Patterson (2016) Beyond Magic: A Non-Representational Approach to Understanding Aesthetic Consumption Academy of Marketing Annual Conference Newcastle Business School at Northumbria University, Newcastle, UK, , 04-JUL-16 - 07-JUL-16 [Details]
2016 41st Macromarketing Conference
Panayiotopoulos, Aggelos, Michael O’Flynn and Maria Lichrou (2016) Emancipatory education and scholar activism: realizing macromarketing’s potential 41st Macromarketing Conference Trinity College, Dublin, , 13-JUL-16 - 15-JUL-16 [Details]
2016 41st Macromarketing Conference
Casey, Katherine, Maria Lichrou and Lisa O'Malley (2016) Political Eats: Community Meals in an Eco-Neighbourhood 41st Macromarketing Conference Trinity College, Dublin, , 13-JUL-16 - 15-JUL-16 [Details]
2016 RSA Workshop: Beyond the Great Beauty, Rescaling Heritage and Tourism
O’Malley, L., Lichrou, M. and Patterson , M. (2016) Authenticity and Experience Co-creation in Tourism RSA Workshop: Beyond the Great Beauty, Rescaling Heritage and Tourism [Details]
2016 AN INVESTIGATION OF YOUNG CONSUMERS ALCOHOL CONSUMPTION: AN IRISH PERSPECTIVE
Hogan, G,Lichrou, M,OLoughlin, D,Plangger, K (2016) THRIVING IN A NEW WORLD ECONOMY AN INVESTIGATION OF YOUNG CONSUMERS ALCOHOL CONSUMPTION: AN IRISH PERSPECTIVE , pp.182-184 [Details]
2016 3rd Corfu Symposium on Managing & Marketing Places
Lichrou, M., O’Leary, K., Patterson, M. and O’Malley, L. (2016) (Re)thinking Place, Meaning and Narrative 3rd Corfu Symposium on Managing & Marketing Places [Details]
2016 International Society for Markets and Development Biennial Conference
Lichrou, M., L. O'Malley and M. Patterson (2016) Tourism Development and Marketization: Insights from Local Narratives International Society for Markets and Development Biennial Conference Universidad Del Pacífico, Lima, Peru, , 09-AUG-16 - 11-AUG-16 [Details]
2016 International Society for Markets and Development Biennial Conference
Casey, Katherine, Maria Lichrou and Lisa O'Malley (2016) Empowering Change: Supporting “the Local” in an Irish Sustainable Community International Society for Markets and Development Biennial Conference Universidad Del Pacífico, Lima, Peru, , 09-AUG-16 - 11-AUG-16 [Details]
2015 Academy of Marketing
Hogan, G., Lichrou, M. and O'Loughlin, D (2015) Exploring the lived experience of sobriety within a culture of excessive alcohol consumption Academy of Marketing [Details]
2015 Academy of Marketing Conference: The Magic in Marketing
Casey, K., Lichrou, M. and O’Malley, L. (2015) When ethics alone are not enough: The role of politics in consumer studies Academy of Marketing Conference: The Magic in Marketing [Details]
2015 Academy of Marketing Conference Annual Conference: The Magic in Marketing
Lonergan, P., Patterson, M. and Lichrou, M. (2015) Cultural Intermediaries as 'Merchants of Mystique': A Narrative Exploration of Consecration Academy of Marketing Conference Annual Conference: The Magic in Marketing [Details]
2014 39th Annual Macromarketing Conference, Macromarketing and the Crisis of the Social Imagination, Royal Holloway, London
Casey, K; Lichrou, M; O’Malley, L (2014) Unveiling Everyday Reflexivity Tactics in a Sustainable Community 39th Annual Macromarketing Conference, Macromarketing and the Crisis of the Social Imagination, Royal Holloway, London [Details]
2014 Myth and the Market, Inter-disciplinary Conference
Casey, K; Lichrou, M; L. O’Malley, L (2014) Myth spinning in an ideological community: A Barthesian analysis Myth and the Market, Inter-disciplinary Conference Carlingford, Ireland, , 19-JUN-14 - 21-JUN-14 [Details]
2014 5th ICAR symposium
Casey, K., Lichrou, M. and O’Malley, L. (2014) Living Discourse: Anti-consumption as a way of Life 5th ICAR symposium [Details]
2014 Academy of Marketing Conference: Marketing Dimensions People, places and spaces
O’Malley, L., Lichrou, M. and Patterson, M. (2014) Towards Co-Creating Authentic Tourist Experiences Academy of Marketing Conference: Marketing Dimensions People, places and spaces [Details]
2013 Academy of Marketing Annual Conference: Marketing Relevance
Lonergan, P., Patterson, M. and Lichrou, M. (2013) Gladiators: Fashion Models & the Production of Affective Intensity in the Consumer Culture Arena Academy of Marketing Annual Conference: Marketing Relevance [Details]
2013 5th International Conference on Rhetoric and Narrative in Management Research
Casey, K. and Lichrou, M. (2013) Telling Tales on an Ecovillage: A narrative exploration of an Irish Ecovillage 5th International Conference on Rhetoric and Narrative in Management Research Barcelona, [Details]
2013 5th International Conference on Rhetoric and Narrative in Management Research
Lichrou, M; O'Malley, L; Patterson, M (2013) Place, Identity, and Local Population: The Role of Narrative in the Management of a Place Brand 5th International Conference on Rhetoric and Narrative in Management Research Barcelona, , 25-MAR-13 - 27-MAR-13 [Details]
2013 European Marketing Academy Conference
Hogan, G., Lichrou, M. and O'Loughlin, D. (2013) An Indepth Exploration of Social Identity Among Young People Within the Context of Alcohol Consumption European Marketing Academy Conference [Details]
2013 Academy of Marketing Annual Conference, Marketing Relevance
Lichrou, M; O’Malley, L; Patterson, M (2013) Spectacle, Business, Home: Exploring Place and Marketing Relevance Academy of Marketing Annual Conference, Marketing Relevance Cardiff, , 08-JUL-13 - 11-JUL-13 [Details]
2012 Academy of Marketing Annual Conference: Catching the Technology Wave
Lonergan, P., Patterson, M. and Lichrou, M. (2012) Consuming and Producing Bodies: Aesthetic Labour in the Fashion Modelling Field Academy of Marketing Annual Conference: Catching the Technology Wave [Details]
2012 ISBE Conference
Dodd, S., Hynes, B., Costin, Y., Lichrou, M. (2012) From the Zoo to the Jungle- Narrative Pedagogies and Enterprise Education ISBE Conference [Details]
2012 Academy of Marketing Science World Marketing Congress
Hogan, G., Lichrou, M. and O'Loughlin, D. (2012) An Investigation of Young Consumers' Alcohol Consumption: An Irish Perpsective Academy of Marketing Science World Marketing Congress [Details]
2009 First International Colloquium on Place Marketing and Branding: Places for People in a Turbulent World
Lichrou, M., O'Malley, L. and Patterson, M. (2009) Local Narratives of a Tourism Destination: Santorini's Present Challenges and Future Prospects . In: TC Melewar and Charles Dennis eds. First International Colloquium on Place Marketing and Branding: Places for People in a Turbulent World London, UK, , 24-SEP-09 - 25-SEP-09 [Details]
2007 European Advances in Consumer Research
Lichrou, M., L. O'Malley and M. Patterson (2007) Tourism, Place and Narrative: Local Interpretations of Santorini (working paper) European Advances in Consumer Research Milan, Italy, , 11-JUL-07 - 14-JUL-07 [Details]
2006 Academy of Marketing Annual Conference: Marketing Excellence
Lichrou, M., L. O'Malley and M. Patterson (2006) Marketing Tourism Destinations: Insights from a Narrative Approach . In: * eds. Academy of Marketing Annual Conference: Marketing Excellence , 03-JUL-06 - 06-JUL-06 , pp.CD-ROM-* [Details]

Published Reports

  Year Publication
2018 Research 262: A Community Based Social Marketing Approach for Increased Participation in WEEE Recycling (ColectWEEE).
Katherine Casey, Maria Lichrou, Colin FItzpatrick (2018) Research 262: A Community Based Social Marketing Approach for Increased Participation in WEEE Recycling (ColectWEEE). EPA, Dublin. [Details]

Conference Contributions

  Year Publication
2016 RSA workshop 2016, Beyond the Great Beauty, Rescaling Heritage and Tourism,
Lichrou, M. (2016) Parallel Session: Place Branding. [Chaired Session], RSA workshop 2016, Beyond the Great Beauty, Rescaling Heritage and Tourism, Rimini, Italy , 10-FEB-16 - 12-FEB-16 [Details]
2015 Academy of Marketing Conference 2015,
O'Malley L., Patterson, M., Lynch, L., Carroll, C., Lichrou, M., Ryan, A., Fahy, J. O'Loughlin, D., O'Connell, B. (2015) Conference Chair. [Conference Organising Committee Member], Academy of Marketing Conference 2015, Limerick, Ireland , 07-JUL-15 - 09-JUL-15 [Details]
2015 Critical Management Studies 2015,
Kavaratzis, M., Giovanardi, M., and Lichrou, M. (2015) Critical Place Marketing Stream. [Chaired Session], Critical Management Studies 2015, Leicester, UK , 07-JUL-15 - 10-JUL-15 [Details]
2014 Irish Academy of Management Annual Conference,
Maria Lichrou (2014) Chair, Marketing & Services Management track session. [Chaired Session], Irish Academy of Management Annual Conference, KBG-10, KBS , 05-SEP-14 - 05-DEC-14 [Details]

Honours and Awards

  Year Title Awarding Body
2013 Best Paper in Critical Marketing Track, Academy of Marketing Conference Academy of Marketing
2014 The George Fisk Award for best conference paper, Macromarketing conference Macromarketing Society

Committees

  Committee Function From / To
Department of Management and Marketing 2011 Quality Review Committee member 2011 / 2012
UL Environmental Committee member 2012 /
KBS Research Ethics Committee member (department representative) 2009 /

Teaching Interests

My teaching interests range from the role of theory in marketing to marketing applications at both undergraduate and postgraduate levels. I am interested in the interactions between marketing and society and the development of consumer identities. Specifically, I have been teaching modules on marketing theory; consumption and consumer culture; marketing research and strategic marketing for tourism.

Recent Postgraduates

  Graduation Student Name University Degree Thesis
2018 Munif Alshammari University of Limerick Current PhD student
2017 Geraldine Hogan University of Limerick PhD Exploring the Lived Experience of Non-drinking within a Culture of Excessive Alcohol Consumption
2017 Katherine Casey University of Limerick PhD When Heroes are not enough: Sustainable Consumption in an Intentional Community
2015 Patrick Lonergan University of Limerick PhD Fashion Models as Cultural Intermediaries: The Mobilisation of Affect