Book Chapter Details

Mandatory Fields

Authors

O'Malley, L; Patterson, M

Year / Month

2001

Book Title

Marketing: Critical Perspectives in Business and Management

Publication Title

Vanishing Point: The Mix Management Paradigm Re-Viewed

Publisher

Publisher Location

Status

Published

Peer Reviewed

1

Optional Fields

Search Keyword

Abstract

Editors

ISBN / ISSN

0415213967

URL

Start Page

End Page

DOI Link

Grant Details

Funding Body

Grant Details