Book Chapter Details

Mandatory Fields

Authors

O'Malley, L; Tynan, C

Year / Month

2003

Book Title

Marketing Changes

Publication Title

Relationship Marketing

Publisher

Publisher Location

Status

Published

Peer Reviewed

1

Optional Fields

Search Keyword

Abstract

Editors

ISBN / ISSN

1861526733

URL

Start Page

125

End Page

146

DOI Link

Grant Details

Funding Body

Grant Details