Book Chapter Details

Mandatory Fields

Authors

O'Malley, L; Tynan, C

Year / Month

2003

Book Title

The Marketing Book

Publication Title

Relationship Marketing: Conceptual Foundations

Publisher

Publisher Location

Status

Published

Peer Reviewed

1

Optional Fields

Search Keyword

Abstract

Editors

ISBN / ISSN

0750655364

URL

Start Page

32

End Page

52

DOI Link

Grant Details

Funding Body

Grant Details