Peer-Reviewed Journal Details

Mandatory Fields

Authors

Patterson, M; O'Malley, L

Year

2000

Month

Journal

The Marketing Review

Title

The Evolution of the Direct Marketing Consumer

Status

Published

Times Cited

()

Optional Fields

Search Keyword

Volume

1

Issue

1

Start Page

89

End Page

101

Abstract

Publisher Location

ISBN / ISSN

Edition

URL

DOI Link

Grant Details

Funding Body

Grant Details