Peer-Reviewed Journal Details

Mandatory Fields

Authors

Evans, MJ; Patterson, M; O'Malley, L

Year

1996

Month

Journal

J. Marketing Communications

Title

Direct Marketing Communications in the UK: A Study of Growth Past, Present and Future

Status

Published

Times Cited

()

Optional Fields

Search Keyword

Volume

2

Issue

1

Start Page

51

End Page

65

Abstract

Publisher Location

ISBN / ISSN

Edition

URL

DOI Link

Grant Details

Funding Body

Grant Details