Peer-Reviewed Journal Details

Mandatory Fields

Authors

Evans, MJ; Patterson, M; O'Malley, L

Year

1996

Month

Journal

Journal Of Database Marketing

Title

Direct Mail and Consumer Response: An Empirical Study of Consumer Experiences of Direct Mail

Status

Published

Times Cited

()

Optional Fields

Search Keyword

Volume

3

Issue

3

Start Page

250

End Page

262

Abstract

Publisher Location

ISBN / ISSN

Edition

URL

DOI Link

Grant Details

Funding Body

Grant Details