Peer-Reviewed Journal Details

Mandatory Fields

Authors

Evans, M; O'Malley, L; Patterson, M

Year

1995

Month

Journal

Marketing Intelligence And Planning

Title

Direct Marketing: Rise and Rise, or Rise and Fall

Status

Published

Times Cited

()

Optional Fields

Search Keyword

Volume

13

Issue

6

Start Page

16

End Page

23

Abstract

Publisher Location

ISBN / ISSN

Edition

URL

DOI Link

Grant Details

Funding Body

Grant Details