Peer-Reviewed Journal Details

Mandatory Fields

Authors

Patterson, M; O'Malley, L; Evans, MJ

Year

1997

Month

Journal

J. Marketing Communications

Title

Database Marketing: Investigating Privacy Concerns

Status

Published

Times Cited

()

Optional Fields

Search Keyword

Volume

3

Issue

3

Start Page

151

End Page

174

Abstract

Publisher Location

ISBN / ISSN

Edition

URL

DOI Link

Grant Details

Funding Body

Grant Details