Peer-Reviewed Journal Details

Mandatory Fields

Authors

Evans, MJ; Patterson, M; O'Malley, L; Mitchell, S

Year

1997

Month

Journal

Journal Of Database Marketing

Title

Consumer Reactions to Database-Based Supermarket Loyalty Schemes

Status

Published

Times Cited

()

Optional Fields

Search Keyword

Volume

4

Issue

4

Start Page

307

End Page

320

Abstract

Publisher Location

ISBN / ISSN

Edition

URL

DOI Link

Grant Details

Funding Body

Grant Details