Peer-Reviewed Journal Details

Mandatory Fields

Authors

O'Malley, L; Patterson, M

Year

1998

Month

Journal

Journal Of Marketing Management

Title

Vanishing Point: The Mix Management Paradigm Re-Viewed

Status

Published

Times Cited

()

Optional Fields

Search Keyword

Volume

14

Issue

8

Start Page

829

End Page

852

Abstract

Publisher Location

ISBN / ISSN

Edition

URL

DOI Link

Grant Details

Funding Body

Grant Details