Peer-Reviewed Journal Details

Mandatory Fields

Authors

O'Malley, L; Tynan, C

Year

1999

Month

Journal

Journal Of Marketing Management

Title

The Utility of the Relationship Metaphor in Consumer Markets: A Critical Evaluation

Status

Published

Times Cited

()

Optional Fields

Search Keyword

Volume

15

Issue

*

Start Page

587

End Page

602

Abstract

Publisher Location

ISBN / ISSN

Edition

URL

DOI Link

Grant Details

Funding Body

Grant Details