Peer-Reviewed Journal Details

Mandatory Fields

Authors

O'Malley, L; Patterson, M

Year

2002

Month

Journal

The Marketing Review

Title

Vanishing Point: The Mix Management Paradigm Re-Viewed (Introspective Retrospective)

Status

Published

Times Cited

()

Optional Fields

Search Keyword

Volume

3

Issue

1

Start Page

39

End Page

63

Abstract

Publisher Location

ISBN / ISSN

Edition

URL

DOI Link

Grant Details

Funding Body

Grant Details