Peer-Reviewed Journal Details

Mandatory Fields

Authors

O'Malley, L; Tynan, C

Year

2000

Month

Journal

European Journal Of Marketing

Title

Relationship Marketing in Consumer Markets: Rhetoric or Reality?

Status

Published

Times Cited

()

Optional Fields

Search Keyword

Volume

34

Issue

7

Start Page

797

End Page

815

Abstract

Publisher Location

ISBN / ISSN

Edition

URL

DOI Link

Grant Details

Funding Body

Grant Details