Peer-Reviewed Journal Details

Mandatory Fields

Authors

O'Loughlin, D; Szmigin, I

Year

2007

Month

Journal

Service Industries Journal

Title

Services Branding, Revealing the Rhetoric in Financial Services

Status

Published

Times Cited

()

Optional Fields

Search Keyword

Volume

27

Issue

4

Start Page

435

End Page

452

Abstract

Publisher Location

ISBN / ISSN

Edition

URL

DOI Link

Grant Details

Funding Body

Grant Details