Peer-Reviewed Journal Details

Mandatory Fields

Authors

O'Loughlin, D; Szmigin, I

Year

2007

Month

Journal

Irish Marketing Review

Title

Exploring the Use of Dichotomy in Marketing: Celt versus Saxon Revisited

Status

Published

Times Cited

()

Optional Fields

Search Keyword

Volume

19

Issue

1&2

Start Page

19

End Page

25

Abstract

Publisher Location

ISBN / ISSN

Edition

URL

DOI Link

Grant Details

Funding Body

Grant Details