Book Details

Mandatory Fields

Authors

Evans, M; O'Malley, L; Patterson, M

Year

2004

Month

Publication Title

Exploring Direct and Customer Relationship Marketing

Publisher

Thompson Learning

Publisher's Location

London

Status

Published

Peer Reviewed

1

Optional Fields

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Abstract

Edition

ISBN / ISSN

1861529015

Editors

URL

No. of Pages

544

DOI Link

Grant Details

Funding Body

Grant Details