Mandatory Fields

Publication Subcategory

Invited Seminars

Authors

O'Loughlin, D

Year

2000

Month

November

Article Title

The Role of Consumer Brand Relationships in the Creation of Brand Equity in Financial Services -Invited to present at Department of Management and Marketing Research Seminar Series

Researcher's Role

Status

Published

Peer Reviewed

Times Cited

()

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Abstract

Invited to present at Department of Management and Marketing Research Seminar Series

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