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Publication Subcategory

Invited Seminars

Authors

O'Loughlin, D

Year

2006

Month

November

Article Title

Branding-based Challenges: A Financial Services Perspective - Keynote presentation to Marketing students, Hanken, Swedish School of Economics, Research Seminar Series

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Published

Peer Reviewed

Times Cited

()

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Abstract

Keynote presentation to Marketing students, Hanken, Swedish School of Economics, Research Seminar Series

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