Peer-Reviewed Journal Details

Mandatory Fields

Authors

O'Loughlin D., Szmigin I.

Year

2005

Month

Journal

International Journal Of Bank Marketing

Title

Customer perspectives on the role and importance of branding in Irish retail financial services

Status

Published

Times Cited

()

Optional Fields

Search Keyword

Volume

23

Issue

1 SPEC. ISS.

Start Page

8

End Page

27

Abstract

Publisher Location

ISBN / ISSN

2652323

Edition

URL

DOI Link

10.1108/02652320510577348

Grant Details

Funding Body

Grant Details