Peer-Reviewed Journal Details

Mandatory Fields

Authors

O'Malley, L., V. Story and V. O'Sullivan

Year

2011

Month

Journal

Journal Of Strategic Marketing

Title

Marketing in a Recession: Retrench or Invest

Status

Published

Times Cited

()

Optional Fields

Search Keyword

Volume

19

Issue

3

Start Page

285

End Page

310

Abstract

Publisher Location

ISBN / ISSN

Edition

URL

DOI Link

Grant Details

Funding Body

Grant Details