Other Publication Details

Mandatory Fields

Publication Subcategory

Book Review

Authors

O'Loughlin, D.

Year

2001

Month

Article Title

Review of the Masterbrand Mandate, The Marketing Review, Vol. 1, pp. 401-403

Researcher's Role

Author

Status

Published

Peer Reviewed

0

Times Cited

()

Optional Fields

Search Keyword

Short Description

Abstract

Publisher Location

Publisher

Editors

ISBN / ISSN

Edition

Vol. 1

URL

Start Page

401

End Page

403

DOI Link

Grant Details

Funding Body

Grant Details