Conference Publication Details

Mandatory Fields

Authors

O'Loughiln, D. and Szmigin, I.T.

Conference Title

American Marketing Winter Educators' Conference

Title of Paper

Services Branding: Revealing the Rhetoric in Retail Banking

Year

2006

Month

February

Status

Published

Peer Reviewed

1

Times Cited

()

Optional Fields

Search Keyword

Editors

Start Page

End Page

Location

Start Date

End Date

Abstract

Funded By

URL

DOI Link

Grant Details

Funding Body

Grant Details