Conference Publication Details

Mandatory Fields

Authors

O'Loughlin, D.

Conference Title

EIASM 1st International Workshop on Management and Innovation of Services

Title of Paper

A Consumer Brand Relationship Perspective of Service Brand Equity

Year

2001

Month

April

Status

Unpublished

Peer Reviewed

1

Times Cited

()

Optional Fields

Search Keyword

Editors

Start Page

End Page

Location

Start Date

End Date

Abstract

Funded By

URL

DOI Link

Grant Details

Funding Body

Grant Details