Conference Publication Details

Mandatory Fields

Authors

Evans, M.J., M. Patterson and L. O¿Malley

Conference Title

Proceedings of the Academy of Marketing Annual Conference, Marketing Without Borders

Title of Paper

Consumer Attitudes to Direct Mail: An Empirical Investigation

Year

1997

Month

Status

Published

Peer Reviewed

Times Cited

()

Optional Fields

Search Keyword

Editors

R. Ashford

Start Page

*

End Page

*

Location

Start Date

01-JAN-97

End Date

30-DEC-99

Abstract

Funded By

*

URL

DOI Link

Grant Details

Funding Body

Grant Details