Mandatory Fields

Authors

Patterson, M., M.J. Evans and L. O Malley

Conference Title

Proceedings of the American Marketing Association Special Conference, New and Evolving Paradigms: The Emerging Future of Marketing

Title of Paper

Direct Mail Attitudes: A UK Perspective

Year

1997

Month

Status

Published

Peer Reviewed

Times Cited

()

Optional Fields

Search Keyword

Editors

T. Meenaghan

Start Page

938

End Page

940

Location

Start Date

01-JAN-97

End Date

30-DEC-99

Abstract

Funded By

URL

DOI Link

Grant Details

Funding Body

Grant Details