Mandatory Fields

Authors

Evans, M.J., M. Patterson and L. O Malley

Conference Title

Proceedings of the Academy of Marketing Annual Conference, Bridging the Divide: When Theory Meets Practice

Title of Paper

Bridging the Direct Marketing ?Direct Consumer Gap: Some Solutions from Qualitative Research

Year

2000

Month

Status

Published

Peer Reviewed

Times Cited

()

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Editors

Start Page

552

End Page

563

Location

Start Date

01-JUL-00

End Date

30-DEC-99

Abstract

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URL

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Grant Details