Conference Publication Details

Mandatory Fields

Authors

Evans, M.J., M. Patterson and L. O Malley

Conference Title

Direct Marketing - (Way) Beyond 1984

Title of Paper

Proceedings of the Marketing Education Group Annual Conference, Making Marketing Work

Year

1995

Month

Status

Published

Peer Reviewed

Times Cited

()

Optional Fields

Search Keyword

Editors

D. Jobber and M. Uncles

Start Page

281

End Page

290

Location

Start Date

01-JAN-95

End Date

30-DEC-99

Abstract

Funded By

*

URL

DOI Link

Grant Details

Funding Body

Grant Details