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Authors

Evans, M.J., M. Patterson and L. O Malley

Conference Title

Proceedings of the Second Annual Henry Stewart Conference, Advances in Targeting, Measurement and Analysis for Marketing

Title of Paper

The Growth of Direct Marketing and Consumer Attitudinal Response

Year

1995

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Published

Peer Reviewed

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()

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Location

Start Date

01-JAN-95

End Date

30-DEC-99

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