Mandatory Fields

Authors

O'Malley, L. and M. Patterson

Conference Title

34th Annual European Marketing Academy Conference: Rejuvenating Marketing - Contamination, Innovation, Integration

Title of Paper

Marketing as Relationships: Insights from Conceptual Metaphor Theory

Year

2005

Month

Status

Published

Peer Reviewed

Times Cited

()

Optional Fields

Search Keyword

Editors

G. Troilo

Start Page

CD ROM

End Page

Location

Start Date

24-MAY-05

End Date

27-MAY-05

Abstract

Funded By

University of Limerick

URL

DOI Link

Grant Details

Funding Body

Grant Details