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Authors

Lichrou, M; O'Malley, L; Patterson, M

Conference Title

5th International Conference on Rhetoric and Narrative in Management Research

Title of Paper

Place, Identity, and Local Population: The Role of Narrative in the Management of a Place Brand

Year

2013

Month

March

Status

Published

Peer Reviewed

Times Cited

()

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Location

Barcelona

Start Date

25-MAR-13

End Date

27-MAR-13

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