highlight the subjective and multidimensional nature of research reputation, the
role of informal and formal communications in creating and building research
reputation, and the inter-relationships between academics, departments and
institutions in enabling research reputation, individually and collectively. Given
the problematic nature of research reputation, it is critical that higher education
institutions engage in effective strategic reputation management at all levels.
Consistency of understanding of research reputation should also exist among all
users of ranking systems, particularly those involved in higher education policy
and research strategy decision-making.