Peer-Reviewed Journal Details
Mandatory Fields
Lisa O'Malley
2014
September
Journal Of Marketing Management
Relational marketing: development, debates and directions
Published
()
Optional Fields
Relationship Marketing Markets-as-Networks mix-management paradigm managerial autonomy cooperation market
30
11-12
1220
1238
0267-257X
10.1080/0267257X.2014.943263
Grant Details