Conference Publication Details

Mandatory Fields

Authors

Lichrou, M; O’Malley, L; Patterson, M

Conference Title

Academy of Marketing Annual Conference, Marketing Relevance

Title of Paper

Spectacle, Business, Home: Exploring Place and Marketing Relevance

Year

2013

Month

July

Status

Published

Peer Reviewed

1

Times Cited

()

Optional Fields

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Editors

Start Page

End Page

Location

Cardiff

Start Date

08-JUL-13

End Date

11-JUL-13

Abstract

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URL

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Grant Details

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Grant Details