Mandatory Fields

Authors

Ryan, A; O’Malley, L; Fahy, J

Conference Title

American Marketing Association Winter Educators Conference: Creating Value through Marketing Experiences and Interactive Partnerships

Title of Paper

Toward a Theory of Transformative Business Relationships in Marketing: Conceptual Framework and Research Propositions

Year

2007

Month

February

Status

Unpublished

Peer Reviewed

Times Cited

()

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Editors

Start Page

End Page

Location

San Diego

Start Date

16-FEB-07

End Date

19-FEB-07

Abstract

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