Conference Publication Details
Mandatory Fields
Patterson, M; O’Malley, L
Academy of Marketing Annual Conference, Marketing: Branding Business, Shaping Society
Brands, Consumers and Relationships: A Review
2005
July
Published
1
()
Optional Fields
Uí Ghallachóir, K; et al
Dublin Institute of Technology
05-JUL-05
08-JUL-05
Grant Details