Mandatory Fields

Authors

O’Malley, L; Patterson, M

Conference Title

Annual European Marketing Academy Conference, Rejuvenating Marketing: Contamination, Innovation, Integration

Title of Paper

Marketing as Relationships: Insights from Conceptual Metaphor Theory

Year

2005

Month

May

Status

Published

Peer Reviewed

Times Cited

()

Optional Fields

Search Keyword

Editors

Troilo, G

Start Page

End Page

Location

Milan

Start Date

24-MAY-05

End Date

27-MAY-05

Abstract

Funded By

URL

DOI Link

Grant Details

Funding Body

Grant Details