Conference Publication Details

Mandatory Fields

Authors

O’Malley, L; Tynan, C

Conference Title

10th Biennial World Marketing Congress

Title of Paper

Consumer Responses to Relationship Marketing: Enjoyment, Indifference and Antipathy

Year

2001

Month

June

Status

Published

Peer Reviewed

1

Times Cited

()

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Editors

Start Page

End Page

Location

Cardiff

Start Date

28-JUN-01

End Date

02-JUL-01

Abstract

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