Mandatory Fields

Authors

Evans, MJ; Patterson, M; O’Malley, L

Conference Title

Academy of Marketing Annual Conference, Bridging the Divide: When Theory Meets Practice

Title of Paper

Bridging the Direct Marketing – Direct Consumer Gap: Some Solutions from Qualitative Research

Year

2000

Month

July

Status

Published

Peer Reviewed

Times Cited

()

Optional Fields

Search Keyword

Editors

Meyer, R

Start Page

End Page

Location

University of Derby

Start Date

05-JUL-00

End Date

07-JUL-00

Abstract

Funded By

URL

DOI Link

Grant Details

Funding Body

Grant Details