Conference Publication Details

Mandatory Fields

Authors

Tynan, C; O’Malley, L

Conference Title

Academy of Marketing Annual Conference, Bridging the Divide: When Theory Meets Practice

Title of Paper

Relationship Marketing: From Practice to Theory

Year

2000

Month

July

Status

Published

Peer Reviewed

1

Times Cited

()

Optional Fields

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Editors

Meyer, R

Start Page

End Page

Location

University of Derby

Start Date

05-JUL-00

End Date

07-JUL-00

Abstract

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Grant Details