Mandatory Fields

Authors

O’Malley, L; Tynan, C

Conference Title

7th International Colloquium on Relationship Marketing, Relationship Marketing: Delivering Value Out of Bounds

Title of Paper

Unrequited Love: Problematising the Application of the Relationship Metaphor in Consumer Markets

Year

1999

Month

November

Status

Published

Peer Reviewed

Times Cited

()

Optional Fields

Search Keyword

Editors

Saren, M; Tzokas, N

Start Page

End Page

Location

University of Strathclyde

Start Date

07-NOV-99

End Date

09-NOV-99

Abstract

Funded By

URL

DOI Link

Grant Details

Funding Body

Grant Details