Conference Publication Details

Mandatory Fields

Authors

Tynan, C; O’Malley, L

Conference Title

First Biannual Consumer Research Workshop

Title of Paper

Consumer Reaction to Loyalty Schemes

Year

1998

Month

March

Status

Published

Peer Reviewed

1

Times Cited

()

Optional Fields

Search Keyword

Editors

Hogg, M

Start Page

End Page

Location

UMIST, Manchester

Start Date

26-MAR-98

End Date

28-MAR-98

Abstract

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URL

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Grant Details

Funding Body

Grant Details