Conference Publication Details
Mandatory Fields
O’Malley, L; Tynan, C
American Marketing Association Research Conference on Relationship Marketing, Contemporary Knowledge of Relationship Marketing
Concept, Metaphor or Reality?: The Prognosis for Consumer-Organisational Relationships
1998
June
Published
1
()
Optional Fields
Menon, A; Sheth, J
Atlanta
12-JUN-98
14-JUN-98
Grant Details