Mandatory Fields

Authors

O’Malley, L; Tynan, C

Conference Title

American Marketing Association Special Conference, New and Evolving Paradigms: The Emerging Future of Marketing

Title of Paper

A Reappraisal of the Relationship Marketing Constructs of Trust and Commitment

Year

1997

Month

June

Status

Published

Peer Reviewed

Times Cited

()

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Editors

Meenaghan, T

Start Page

End Page

Location

Dublin

Start Date

12-JUN-97

End Date

15-JUN-97

Abstract

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URL

DOI Link

Grant Details

Funding Body

Grant Details