Conference Publication Details

Mandatory Fields

Authors

Patterson, M; Evans, MJ; O’Malley, L

Conference Title

American Marketing Association Special Conference, New and Evolving Paradigms: The Emerging Future of Marketing

Title of Paper

Direct Mail Attitudes: A UK Perspective

Year

1997

Month

June

Status

Published

Peer Reviewed

1

Times Cited

()

Optional Fields

Search Keyword

Editors

Meenaghan, T

Start Page

End Page

Location

Dublin

Start Date

12-JUN-97

End Date

15-JUN-97

Abstract

Funded By

URL

DOI Link

Grant Details

Funding Body

Grant Details