Conference Publication Details

Mandatory Fields

Authors

Evans, MJ; Patterson, M; O’Malley, L

Conference Title

Academy of Marketing Annual Conference, Marketing Without Borders

Title of Paper

Consumer Attitudes to Direct Mail: An Empirical Investigation

Year

1997

Month

July

Status

Published

Peer Reviewed

1

Times Cited

()

Optional Fields

Search Keyword

Editors

Ashford, R; et al

Start Page

End Page

Location

Manchester Metropolitan University

Start Date

08-JUL-97

End Date

10-JUL-97

Abstract

Funded By

URL

DOI Link

Grant Details

Funding Body

Grant Details