Mandatory Fields

Authors

Patterson, M; Moskvin, A; O’Malley, L; Evans, MJ; Mitchell, S

Conference Title

Marketing Education Group Annual Conference, 2021 - A Vision for the Next 25 Years

Title of Paper

Database Marketing: The Battle for Control

Year

1996

Month

July

Status

Published

Peer Reviewed

Times Cited

()

Optional Fields

Search Keyword

Editors

Baker, MJ

Start Page

End Page

Location

University of Strathclyde

Start Date

09-JUL-96

End Date

12-JUL-96

Abstract

Funded By

URL

DOI Link

Grant Details

Funding Body

Grant Details